another definition in the dictionary:
Routing-the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Marketing Dictionary
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examples:
Single_Brand_Na
a brand name which is not accompanied by any other family or corporate brand name, for example, 'Sur ...
Segmentation_St
specific marketing approaches available to, or taken by, a firm in relation to the market segment or ...
Multiple_Sourci
buying supplies from several vendors so that the risk of any one source being unable to supply is mi ...
Curbside_Sales_
informal coaching or training of a sales representative by a supervisor in the field. See Buddy Syst ...
Interviewer_Bia
intentional or unintentional prompting by a marketing researcher which affects the interviewee's res ...
