The letter 'D' words

DAGMAR
acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book b ...

DAGMAR_approach
an approach to measuring advertising effectiveness in which advertising objectives are turned into s ...

Daily_Activitie
a record of a salesperson's activities on a day-by-day basis, showing clients visited, products pres ...

Daily_Sales_Pla
a record of a salesperson's intended sales calls on a day-by-day basis, listing the clients to be vi ...

Data
facts or information gathered in a marketing research study. See Primary Research, Secondary Researc ...

Database
eting. ...

Database_Market
the use of large collections of computer-based information in marketing, the database listings may b ...

Data_Analysis
the processing of marketing research findings to summarise a situation, discover relationships betwe ...

Data_Collection
the activity of gathering facts or information about a subject in a marketing research study. See Ma ...

Date_Code
a date on a package indicating either the date by which the product should be used or the date the p ...

Date_Stamping
See Open Dating. ...

Dealer_Listing
the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is ...

Dealer_Loader
a gift given to a retailer who purchases a specified quantity of a product during a trade sales prom ...

Death_of_Salesm
a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', th ...

Decentralised_E
any system for the exchange of goods or services which does not utilise a central marketplace. See C ...

Deceptive_Adver
advertising intended to deceive consumers with false or misleading claims. ...

Deceptive_Packa
packaging intended to deceive the purchaser, excessive ullage creates the impression that the volume ...

Deceptive_Prici
the pricing of goods and services in such a way as to cause a customer to be misled, an example of d ...

Deciders
those who actually make the decision in the organisational buying process, the deciders are often di ...

Decision_Flow_D
see Decision Tree. ...

Decision_Making
choosing between alternative courses of action using cognitive processes - memory, thinking, evaluat ...

Decision_Matrix
a tool used in decision making in which the various dimensions of a problem are listed and rated to ...

Decision_Suppor
any computerised system of changing raw data (sales, stock levels, etc) into information that can be ...

Decision_Tree
a decision-making tool in which alternative options are portrayed graphically as branches on a tree, ...

Decline_Stage_
the final stage of the product life cycle (after introductory stage, growth stage and maturity stage ...

Decoding
the step in the communication process in which the receiver accepts and interprets the message. See ...

Deep_Assortment
an assortment strategy in which a reseller decides to carry many variants of each product in the ran ...

Defensive_Adver
advertising intended to combat the effects of a competitor's promotion. ...

Deflation
a slowing of the economy characterised by falling prices and wages, the reverse of inflation. ...

Delayed_Quotati
an industrial pricing method in which the seller delays quoting a price until delivery, the method p ...

Delivered_Prici
a pricing method in which the final price to the buyer is adjusted to include transportation costs, ...

Delphi_Techniqu
a forecasting method in which a cordinator seeks predictions from experts who revise their opinions ...

Demand
a measure of those in a market who wish to buy a product and can afford to do so. ...

Demand_Backward
a pricing method in which an estimation is made of the price that customers are willing to pay for a ...

Demand_Backward
a method of pricing in which prices are set by determining what consumers are willing to pay, then, ...

Demand_Curve
a line drawn on a graph to represent the number of units of a product which will be purchased at any ...

Demand_Elastici
see Elasticity of Demand. ...

Demand_Inelasti
see Inelasticity of Demand. ...

Demand_Pull_App
developing new products on the basis of market demand rather than on that of company-generated ideas ...

Demarketing
marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resour ...

Democratic_Lead
a style of leadership characterised by group participation in decision-making. See Autocratic Leader ...

Demographic_Cha
variables within a nation's population, such as age, gender, income level, marital status, ethnic or ...

Demographic_Seg
the division of the heterogeneous population of a country into relatively homogeneous groups on the ...

Demographic_Var
see Demographic Characteristics. ...

Demography
the study of the range of physical, social and economic characteristics that exist within a populati ...

Department_Stor
a large retail store offering a wide variety of goods in different departments. See Full-Line Depart ...

Dependent_Varia
the variables in a research experiment which are affected by manipulation of the explanatory or expe ...

Deployment
the configuration or arrangement of a sales force into territories on some logical basis. ...

Depreciation_
an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed as ...

Depth_Interview
a qualitative marketing research approach in which interviews are conducted by a trained moderator w ...

Depth_of_Produc
see Product Line Length. ...

Depth_Selling
see Problem-Solving Approach. ...

Deregulation
the complete or partial removal of government control and restrictions relating to a specific busine ...

Derived_Demand_
demand for raw materials in a producer market which is based on the demand for consumer products. Se ...

Descriptive_Lab
a label on a product which announces the size, net weight, ingredients, composition, nutritional val ...

Designated_Mark
See Area Of Influence. ...

Desire_Competit
all companies and organisations offering a product that the consumer desires immediately. See Compet ...

Desk_Jobber
see Drop Shipper. ...

Desk_Research
see Secondary Research. ...

Desk_to_Desk_Di
a form of business-to-business selling in which firms purchase and use computer databases to locate ...

Detailer
a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clien ...

Determinance_Mo
a model used in the study of consumer decision processes to evaluate alternative brands. The idea th ...

Deterministic_M
a statistical tool used in sales forecasting in which marketing variables, such as price levels, adv ...

Developmental_M
marketing acitivity intended to increase demand for a product that appears to meet an evident market ...

Dichotomous_Que
a closed-ended question in a marketing research questionnaire in which the respondent must choose on ...

Differential_Ad
the element or factor in a firm's product or strategy which makes it superior to that of a competito ...

Differential_Pr
a pricing strategy in which a company sets different prices for the same product on the basis of dif ...

Differentiated_
the division of a heterogeneous market into relatively homogeneous segments so that the needs and wa ...

Differentiated_
one of four possible approaches (with concentrated segmentation strategy, market segment expansion s ...

Diffusion_of_In
the idea that some groups within a market are more ready and willing to adopt a new product than oth ...

Diffusion_Proce
the manner in which an innovative technology spreads across a market group by group according to the ...

Directive_Probe
questions posed to prospective buyers to obtain a better understanding of the customer and the custo ...

Directories_
classified lists of names and adresses of individuals and organisations used in selling for prospect ...

Direct_Accounts
large accounts serviced by head office personnel or company executives rather than by salespeople in ...

Direct_Close
the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See ...

Direct_Competit
a product or brand which competes in the same product category. See Indirect Competition. ...

Direct_Competit
advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive ...

Direct_Denial_M
handling a buyer's objection by contradicting it in a 'head-on' manner. See Objections. ...

Direct_Mail_Adv
advertising direct to end-users by sending catalogues or other sales literature through the post. ...

Direct_Marketin
selling to end-users by means other than direct sales contact between salesperson and buyer, the use ...

Direct_Marketin
a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-us ...

Direct_Response
a form of non-store retailing in which customers order merchandise by mail or telephone and the good ...

Direct_Selling
selling directly to end-users by means of a sales force. See Direct Marketing. ...

Direct_to_Home_
see Direct-Response Selling. ...

Disaggregated_M
a market in which separate products must be made for each customer because each has different needs, ...

Discontinuous_I
entirely new-to-the world products made to perform a function for which no product has existed previ ...

Discount
a reduction off the list price offered by a producer to a buyer, five types of discounts are common: ...

Discount_House
a retailer specialising in consumer durables and soft goods, attracting customers with low prices, t ...

Discount_Store
see Discount House. ...

Discretionary_I
the balance of a person's income which is available for spending after payment of the basic necessit ...

Discriminatory_
see Differential Pricing. ...

Diseconomies_of
see Economies of Scale. ...

Disjunctive_Mod
a model used in the study of consumer decision processes to evaluate alternative brands, the idea th ...

Display_Aids
see Visual Aids. ...

Display_Allowan
a type of trade sales promotion in which buyers are given incentives in the form of price reductions ...

Disposable_Inco
the balance of a person's income after payment of tax liability. See Discretionary Income. ...

Dissociative_Gr
groups with whom an individual does not wish to be associated, groups whose use of a product will de ...

Dissonance
see Cognitive Dissonance. ...

Distortion
see Selective Distortion. ...

Distribution_Ba
pricing methods designed to recover or offset the costs associated with the shipment of goods to dis ...

Distribution_Ce
a short-term storage centre located close to a major market to facilitate the rapid processing of or ...

Distribution_Ch
see Marketing Channels. ...

Distribution_Co
costs associated with the holding of inventory and the shipment of goods to customers. ...

Distribution_In
the level of availability selected for a particular product by the marketer, the level of intensity ...

Distribution_Ma
see Physical Distribution Management. ...

Distribution_St
see Place Strategy. ...

Distributor_s_B
a brand owned or controlled by an organisation, the primary economic commitment of which is to distr ...

District_Sales_
a sales manager with responsibility for the sales activities within a particular region or district. ...

Divergent_Acqui
difersification into new or unrelated businesses. See Convergent Acquisition, Diversification. ...

Diversification
a growth strategy in which an organisation takes on new products and new markets at the same time. S ...

Divest_Strategy
a planned decision to get out of a particular business or product line, to sell off. ...

Divisibility
the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Deter ...

Divisional_Mark
a marketing manager with responsibility for the marketing activities of one of the operating divisio ...

Divisional_Sale
a sales manager with responsibility for the sales activities of one of the operating divisions of a ...

DIY_Goods
goods produced for the 'do-it-yourself' market. ...

DMA
See Designated Marketing Area. ...

Dogs
a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products ...

Dollar_Volume_Q
a common form of sales assignment, goal or target used to measure a salesperson's performance, for e ...

Dominant_Design
a product configuration which endures, a particular combination of product features which appears to ...

Door_to_Door_Se
direct selling in which a salesperson calls on prospective buyers at their homes without appointment ...

Downside_Elasti
a term used in reference to the sensitivity of consumers to a decrease in the price of a particular ...

Downside_Inelas
a term used in reference to the sensitivity of consumers to a decrease in the price of a particular ...

Downward_Stretc
introducing a new product into a product line at the lower priced end of the market. See Product Lin ...

Down_Market_Con
consumers who habitually look for, and purchase, low-priced rather than more expensive products. See ...

DPI
abbrev. Disposable Personal Income. ...

Dramatisation_o
the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, pres ...

Drip_Advertisin
limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expe ...

Drive
a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learn ...

Driver_(Social_
one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify sa ...

Drop_Error
a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have ...

Drop_In_Product
a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the com ...

Drop_Shipper_
a marketing intermediary who receives orders from customers and forwards them to a producer for ship ...

Drummers
a nineteenth century term of American origin for a travelling salesperson. ...

DSS
abbrev. Decision Support System. ...

Dual_Distributi
a system of marketing channel organisation in which a manufacturer uses two approaches simultaneousl ...

Dummy_Media_Veh
a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a represent ...

Dumping
a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic ...

Durables
see Consumer Durables. ...

see also:

Manufacturers_A
an agent or representative used by manufacturers to supplement or even replace their own sales staff ...

another definition in the dictionary:

Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.

Allowances-amounts deducted from an invoice in return for prompt payment, large quantity purchase, special promotions etc of goods and services supplied. See Discount.

Australian_Stan
a basic guide to product standards for a wide range of products, published by the Standards Associat ...

another definition in the dictionary:

Qualitative_Mar-marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy. Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama. See Quantitative Marketing Research.

Corporate_Famil-see Family Brand.

Off_Price_Retai
a retail store specialising in buying leading brand items in bulk for resale at discount prices. ...

another definition in the dictionary:

Depth_of_Produc-see Product Line Length.

Growth_Rate-see Market Growth Rate.

Selective_Perce
see Selective Exposure. ...

another definition in the dictionary:

Electronic_Reta-the use by customers of computer terminals in conveniently located shopping kiosks to call up product information and then to place orders using credit cards.

Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.

Dramatisation_o
the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, pres ...

another definition in the dictionary:

Marketing_Servi-services which are produced or purchased by a marketing organisation for use in the production, pricing, promotion and distribution of products which they themselves market. Services commonly produced or purchased by organisations for use by their own marketing departments include market research, advertising and promotion.

Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.

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