The letter 'F' words

FABS
acronym for Features and Benefits Selling. ...

Face_to_Face_Se
selling situations in which salesperson and buyer meet together (rather than use telephone or mail, ...

Face_Validity
the apparent plausibility of the results of marketing research, which on the basis of logic and comm ...

Facilitating_Ch
an agency or organisation, such as a bank, transport company or insurance agency, which provides spe ...

Factory_Outlet
a retail store that sells the products of one manufacturer, usually at very low prices. ...

Factor_Analysis
a statistical procedure for trying to discover the basic factors that may underlie and account for t ...

FACTS
abbrev. Federation of Australian Commercial Television Stations. ...

Fad
a product, especially a fashion, that comes quickly to the attention of an eager public, achieves pe ...

Fake_Interview
a job interview held when a company advertises a non-existent position in its firm hoping to attract ...

False_Objection
see Hidden Objection, Objections. ...

FAMI
abbrev. Fellow of the Australian Marketing Institute. ...

Familiarity_Sca
a scaling device for measuring a target audience's awareness and knowledge of a company or its produ ...

Family_Brand
a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canne ...

Family_Life_Cyc
a series of stages through which the typical family passes, including bachelor stage, young marrieds ...

FARB
abbrev. Federation of Australian Radio Broadcasters. ...

FAS
abbrev. Free-alongside-Ship (at port of export). ...

Fashion
a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad. ...

Fast_Moving_Con
a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc ...

FAS_Pricing
see Free-alongside-Ship Pricing. ...

Favorability_Sc
a scaling device for measuring a target audience's feelings or attitudes towards a company or its pr ...

Fear_Appeals_in
advertising messages which use fear as their focus, often employed in public service announcements, ...

Features
prominent or distinctive characteristics of a product's use, construction or design, also referred t ...

Features_and_Be
a selling style in which a salesperson is careful to relate each feature of the product being presen ...

Feature_Modific
a change made to any feature of a product in order to make it safer, more useful or more valuable to ...

Federation_of_A
an association of Australian commercial television stations responsible for the control of televisio ...

Federation_of_A
an association of Australian commercial radio stations responsible for the control of radio advertis ...

Feedback
the mechanism in the communication process which allows the sender to monitor and evaluate the recei ...

Fictitious_Pric
the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $4 ...

Field_Research
see Primary Research. ...

Field_Sales_Man
a sales manager whose prime responsibility is for the supervision of the sales force in its outside ...

Field_Selling
face-to-face sales calls made by company representatives on customers in their homes or places of bu ...

Fighting_Brand
a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure, the bra ...

Financial_Lever
a measure of the extent to which a firm uses debt in its total capital structure, the higher the com ...

Financial_Resou
the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed ...

Financial_Risk
concern in the buyer's mind that the product being considered for purchase is too expensive, or will ...

FIS
abbrev. Free-in-Store. ...

Fishyback
a term used in the physical distribution of goods to refer to a system of transportation requiring t ...

FIS_Pricing
see Free-in-Store Pricing. ...

Fixed_Sum_Per_U
an approach to promotional budget setting in which the total to be spent in a given period is the su ...

Flag
an area on a product label which interrupts the design to announce a special offer or similar promot ...

Flanker_Brand
a brand introduced into a market by a company which already has an established place in order to inc ...

Flanking_Attack
a competitive marketing strategy in which one company attacks another in a weak spot, commonly by pa ...

Flanking_Defenc
a competitive marketing strategy in which the market leader attempts to identify and strengthen its ...

Flanking_Strate
see Flanking Attack, Flanking Defence. ...

Flexible_Pricin
a pricing method in which the price charged for some consumer shopping goods and specialty goods and ...

Flighting
scheduling advertising campaigns in irregular bursts followed by periods of relative or complete ina ...

Floor_Price
see Price Floor. ...

Fluctuating_Dem
demand in the industrial sector which rises and falls sharply in response to changing economic condi ...

Flyer
a promotional leaflet or mailing piece. ...

FMCG
abbrev. Fast Moving Consumer Goods. ...

FOB
abbrev. Free-on-Board. ...

FOB_Pricing
see Free-on-Board Pricing. ...

FOC
abbrev. Front-of-Counter. ...

Focus_Group
a qualitative marketing research technique in which an independent moderator interviews a small grou ...

Follower_Role
see Market Follower. ...

Follow_the_Lead
decisions and actions taken by a firm which chooses to follow the market leader as an alternative to ...

Follow_the_Lead
a pricing strategy adopted by firms which copy the market leader's prices. ...

Follow_Up
the vital final stage in the selling process, the salesperson's call-back upon a client after the or ...

Foothold_Firm
see Market Nicher. ...

Forecasting
predicting future variables, such as the level of sales in a given period, the environmental factors ...

Foreground_Radi
a term used in reference to pre-recorded or live radio programs featuring music and commercial annou ...

Foreign_Currenc
the price of one country's currency expressed in terms of the currency of another country. ...

Foreign_Market_
expansion by entering an overseas market, the four possible ways of entry an overseas market are by ...

Foreseeability_
the notion under product liability laws that a manufacturer has an onus to foresee how a product mig ...

Formal_Product
see Actual Product. ...

Formal_Training
training given in a classroom setting as opposed to that given in the field. See Curbside Sales Trai ...

Formula_Approac
an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, d ...

Formula_Marketi
a term used to describe an approach to marketing practice which relies heavily on conventional wisdo ...

Form_Utility
the value given to a product by virtue of the fact that the materials and components which comprise ...

Forward_Buy
the placement of an inventory purchase order earlier than required in order to take advantage of a s ...

Forward_Integra
a strategy for growth in which a company develops by seeking ownership of, or some measure of contro ...

Four_Ps
the four major controllable variables of the marketing mix - product, price, promotion and place. ...

Franchise_Build
consumer sales promotions which impart a selling message along with the deal, as in the case of free ...

Franchise_Exten
see Brand Extension. ...

Franchising
an arrangement in which a supplier grants a dealer the right to sell a product in return for some pe ...

Free_alongside_
a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated wi ...

Free_Associatio
a method of collecting qualitative marketing research data in which respondents are asked to supply ...

Free_Form_Prese
a selling approach which does not rely upon any set formula or method. See Formula Approach. ...

Free_in_Store_P
a pricing method in which the producer is responsible for all freight and delivery costs, the ordere ...

Free_In_The_Mai
a type of sales promotion in which consumers are offered a gift which is sent to them by post in ret ...

Free_Market
a market place which has minimum direct involvement of government in market decisions. ...

Free_Merchandis
a type of trade sales promotion in which resellers are given a certain quantity of merchandise free ...

Free_on_Board_P
a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-boa ...

Free_Samples
see Samples. ...

Free_Standing_I
brochures, leaflets and similar advertising material distributed with magazines and newspapers as lo ...

Free_Standing_R
a retail store, not located in a shopping complex with other retailers, having its own premises and ...

Freight_Absorpt
a pricing method in which the manufacturer bears some or all of the freight costs involved in transp ...

Freight_Charges
transportation costs involved in shipping goods from producer to customer. ...

Freight_Forward
firms specialising in the supply of transportation services, by buying large volumes of land, sea, a ...

Frequency
the number of times the target consumer will be exposed to the message during the specified period o ...

Freudian_Motiva
the theory that a consumer's buying preferences are dictated by unconscious motives, and that visual ...

Fringe_Benefits
benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefi ...

Front_of_Counte
the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display ...

Full_Function_M
see Full-Service Wholesaler. ...

Full_Line_Depar
a department store which offers many different lines of products, including clothing, sporting goods ...

Full_Line_Strat
the decision by a producer to offer a large number of product variations in a product line. See Limi ...

Full_Nesters
a term used to describe the stage in the typical family life cycle in which the household consists o ...

Full_Service_Ad
an advertising agency offering a complete range of services including marketing research, media plan ...

Full_Service_Re
a marketing research firm which can offer a client a complete range of services, including problem d ...

Full_Service_Wh
a wholesaler offering a complete range of services including buying, selling, storage, transporting, ...

Functional_Disc
a price allowance given to a firm performing some part of the marketing function for other members o ...

Functional_Midd
see Functional Wholesalers. ...

Functional_Modi
see Feature Modification. ...

Functional_Orga
the organisation of a firm's business activities so that a separate division is responsible for each ...

Functional_Risk
see Performance Risk. ...

Functional_Whol
agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers ...

see also:

Free_Form_Prese
a selling approach which does not rely upon any set formula or method. See Formula Approach. ...

another definition in the dictionary:

Bagman-an eighteenth century term of British origin for a salesperson.

Delayed_Quotati-an industrial pricing method in which the seller delays quoting a price until delivery, the method protects the seller against cost over-runs and production delays.

Off_Price_Retai
a retail store specialising in buying leading brand items in bulk for resale at discount prices. ...

another definition in the dictionary:

Negative_Demand-demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.

Product_Differe-a marketing philosophy in which the seller views the market as a homogeneous whole, but produces two or more products for it, the products, differing in attributes (price, style, quality, etc), are designed to offer variety rather than to satisfy the needs and wants of different market segments. See Mass Marketing, Target Marketing.

Basing_Point_Pr
see Base-Point Pricing. ...

another definition in the dictionary:

Downside_Inelas-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.

Liability-see Product Liability.

Customer_Orient
see ...

another definition in the dictionary:

Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.

Corporate_Image-advertising aimed at establishing an identity for a firm in the public mind. See Corporate Advertising, Corporate Image.

Parasitic_Adver
advertising by one group which has an adverse effect upon another group. For example, the advertisin ...

another definition in the dictionary:

Market_Broadeni-a strategy in which a company looks beyond its existing product to the need or want of the consumers which buy it, thus a company which makes soap powder, knowing that what its consumers want is whiter clothes, might expand its operations to make a bleach.

Remarketing-marketing activity intended to encourage renewed use of a product in which market interest has declined.

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