another definition in the dictionary:
Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
The letter 'G' words
Galvanic_Skin_R
a physiological testing technique in which the electrical conductivity of the skin is measured to ch ...
Galvanometer
a scientific instrument used in marketing research to measure the reaction of a subject in a study t ...
Gap_Analysis
the determination of the methods and techniques used to fill the 'gap' between corporate sales and f ...
Gatekeepers
people within organisations who can control the flow of information to members of the buying centre. ...
General_Electri
a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matr ...
General_Public
all of the people in the society in which a firm operates, within the general public there may be so ...
Generics
see Generic Brand. ...
Generic_Adverti
advertising a category or class of product rather than a particular brand, as in 'Butter is good for ...
Generic_Brand
a 'no-name' brand, a product that does not carry a brand name. ...
Generic_Competi
products which are all different in type but are capable of satisfying the same basic want of the pr ...
Generic_Product
unbranded products identified only by product category. ...
Geocentric_Appr
an approach to global pricing in which affiliate or subsidiary companies supply information about lo ...
Geocentrism
the view that the whole world is one single market. ...
Geographical_Pr
a pricing method in which customers bear the freight costs from the producer's location to their own ...
Geographic_Depl
the deployment of a sales team on a regional or district basis as opposed to a product-type or custo ...
Geographic_Mark
a distinctive characteristic of the industrial market, the industrial market tends to be more geogra ...
Geographic_Orga
the organisation of firm's marketing activities so that a separate division is responsible for each ...
Geographic_Pric
see Geographical Pricing. ...
Geographic_Segm
the division of a total, heterogeneous market into relatively homogeneous groups on the basis of are ...
Geographic_Vari
area or regional differences used to segment a market. ...
GE_Matrix
see General Electric Strategic Business Portfolio Planning Grid. ...
Global_Brands
brands sold to world markets with essentially the same promotion. ...
Global_Marketin
marketing the same or very similar products to world markets with essentially the same promotion, al ...
GNP
abbrev. Gross National Product ...
Goals
aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a s ...
Goods_Services_
the idea that products contain elements of both goods and services in varying degrees. ...
Goodwill
the difference between the value of a business as a going concern and the sum of the value of its as ...
Government_Mark
federal, state and local government departments and agencies which buy goods and services needed to ...
Go_Error
a failure at any stage (but especially at the screening stage) in the new product development proces ...
Grade_Label
a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product off ...
Green_Marketing
the marketing of 'environmentally friendly' products, marketing which takes into account environment ...
Greeters
a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesaler ...
Greying_of_Aust
a term used to describe the ageing of the population, the median age of the Australian population ha ...
Grey_Market
the importing of particular goods by firms which have not been appointed by the manufacturer as offi ...
Gross_Margin
see Gross Profit. ...
Gross_Margin_Qu
a common form of sales assignment, goal or target used to measure a salesperson's performance, a gro ...
Gross_National_
the total market value of goods and services produced by a nation in a year. ...
Gross_Profit
the amount left when selling costs and operating expenses are deducted from total revenue, also call ...
Gross_Rating_Po
a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by f ...
Gross_Sales
the total revenue from all sales to customers in a specified period. ...
Group_Influence
members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or pur ...
Group_Prospecti
finding new customers by displaying and demonstrating merchandise at functions, clubs, home parties, ...
Group_Sales_Tra
the training of sales representatives, usually in formal sessions, as a group. See Formal Training. ...
Group_Selling
a selling situation in which a salesperson presents a product or product range to a group of buyers ...
Growth_Rate
see Market Growth Rate. ...
Growth_Stage_of
the second stage (after the introductory stage) in the life cycle of a successful product, sales rev ...
Growth_Strategi
the means by which an organisation plans to achieve its objective to grow in volume and turnover. Fo ...
GRP
See Gross Rating Points. ...
Guarantee
a written assurance by the manufacturer that a product will be replaced or repaired to the customer' ...
Guaranteed_Pric
an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a pr ...
Guided_Dreams_
a method of collecting qualitative marketing research data in which respondents are asked to imagine ...
see also:
Intensive_Distr
making a product available in as many outlets as are willing to stock it. See Distribution Intensity ...
another definition in the dictionary:
Compensation_Me-handling a buyer's objection by admitting the validity of the objection but pointing out some advantage that compensates for it. See Objections.
Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.
Macromarketing
the study of marketing decision-making from a societal perspective. See Micromarketing. ...
another definition in the dictionary:
Goods_Services_-the idea that products contain elements of both goods and services in varying degrees.
Recognition_Tes-a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.
Low_Touch_Servi
customer service characterised by a low level of personal contact with customers, low-touch customer ...
another definition in the dictionary:
Marketing_Era-the period following the end of the Second World War which saw the emergence of the marketing concept as the prevailing trend in business.
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Short_Term_Prof
a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, ...
another definition in the dictionary:
Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.
Low_Involvement-products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.
On_Pack_Premium
a common form of consumer sales promotion in which a gift is banded to the package of another produc ...
another definition in the dictionary:
Audience-the intended receivers of an advertiser's message.
Merchandising_C-see Multi-Channel Marketing System.
