another definition in the dictionary:
Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
The letter 'H' words
Habitual_Decisi
consumer decision making or problem solving requiring only minimal search for, and evaluation of, al ...
Halo_Effect
the transfer of goodwill from one product in a company's line to another, the attribution, by associ ...
Hard_Sell_Appro
an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to p ...
Harvest_Strateg
a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the d ...
Head_to_Head_Co
a competitive situation characteristic of oligopolistic circumstances, where the second or third lea ...
Hedonists
who habitually seek pleasurable experiences, individuals who, by nature, seek products which provid ...
Herzberg_s_Theo
a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfact ...
Heterogeneity
see Variability. ...
Heterogeneous_S
shopping goods perceived by consumers as markedly different in quality and attributes, price is cons ...
Hidden_Objectio
an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objec ...
Hierarchy_of_Ef
various illustrations of the notion that marketing promotion induces consumers to move in steps from ...
Hierarchy_of_Ne
see Maslow's Hierarchy of Needs. ...
High_Contact_Re
a recent trend in retailing in which some retailers attempt to position themselves by emphasising th ...
High_Involvemen
products for which the buyer is prepared to spend considerable time and effort in searching. See Low ...
High_Price_Stra
a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisati ...
High_Touch_Serv
customer service that is characterised by a high level of personal contact with customers, as oppose ...
Historical_Anal
an approach to sales forecasting in which the past sales results of a similar product are used to pr ...
Hoisting_the_Fl
an approach to product introduction or launching, useful when the cost of introducing a new item is ...
Hold_Strategy
a course of action appropriate for a product (usually in the decline stage of its life cycle) in whi ...
Home_Shopping
forms of non-store retailing which include television home shopping (in which articles are demonstra ...
Homogeneous_Sho
shopping goods perceived by consumers to be essentially the same in quality and attributes, price is ...
Horizontal_Chan
discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or ...
Horizontal_Co_O
shared advertising by two or more members at the same level of a distribution channel, each paying p ...
Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appea ...
Horizontal_Inte
a strategy for growth in which a company develops by seeking ownership of, or some measure of contro ...
Horizontal_Mark
a market for a product which is bought by many industries. See Vertical Market. ...
Horizontal_Mark
the organisation of marketing activities by independent firms on the same level in a marketing chann ...
Horizontal_Pric
the practice, usually unlawful, of sellers of different brands of the same product making agreements ...
House_Accounts
see Direct Accounts. ...
Ho_Hum_Products
a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, st ...
Hypermarche
see Hypermarket. ...
Hypermarket
a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at dis ...
see also:
Envelopes_and_S
a rough method of calculating the size of the market for a given product, based on the known size of ...
another definition in the dictionary:
Idea_Screening-see Screening.
Economic_Utilit-the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.
Forward_Buy
the placement of an inventory purchase order earlier than required in order to take advantage of a s ...
another definition in the dictionary:
Dichotomous_Que-a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
Clincher-an additional inducement offered to a potential buyer by a salesperson in order to close a sale, inducements might include price discounts, rebates, extended credit, reduced delivery charges, etc.
Foreign_Market_
expansion by entering an overseas market, the four possible ways of entry an overseas market are by ...
another definition in the dictionary:
Depth_of_Produc-see Product Line Length.
Detailer-a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.
Channel_of_Dist
see Marketing Channels. ...
another definition in the dictionary:
Dichotomous_Que-a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
Audience_Qualit-a measure of the kind and quality of the target consumers likely to be exposed to the advertisement.
FAS
abbrev. Free-alongside-Ship (at port of export). ...
another definition in the dictionary:
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
Quantitative_Ma-marketing research that can be quantified, the collection of data that can be expressed in numerical terms.
