another definition in the dictionary:
Product_Line_Fi-introducing new products into a product line at about the same price as existing products. See Product Line.
Life_Stage_Buyi-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See Family Life Cycle.
Habitual_Decisi
consumer decision making or problem solving requiring only minimal search for, and evaluation of, al ...
Halo_Effect
the transfer of goodwill from one product in a company's line to another, the attribution, by associ ...
Hard_Sell_Appro
an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to p ...
Harvest_Strateg
a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the d ...
Head_to_Head_Co
a competitive situation characteristic of oligopolistic circumstances, where the second or third lea ...
Hedonists
who habitually seek pleasurable experiences, individuals who, by nature, seek products which provid ...
Herzberg_s_Theo
a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfact ...
Heterogeneity
see Variability. ...
Heterogeneous_S
shopping goods perceived by consumers as markedly different in quality and attributes, price is cons ...
Hidden_Objectio
an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objec ...
Hierarchy_of_Ef
various illustrations of the notion that marketing promotion induces consumers to move in steps from ...
Hierarchy_of_Ne
see Maslow's Hierarchy of Needs. ...
High_Contact_Re
a recent trend in retailing in which some retailers attempt to position themselves by emphasising th ...
High_Involvemen
products for which the buyer is prepared to spend considerable time and effort in searching. See Low ...
High_Price_Stra
a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisati ...
High_Touch_Serv
customer service that is characterised by a high level of personal contact with customers, as oppose ...
Historical_Anal
an approach to sales forecasting in which the past sales results of a similar product are used to pr ...
Hoisting_the_Fl
an approach to product introduction or launching, useful when the cost of introducing a new item is ...
Hold_Strategy
a course of action appropriate for a product (usually in the decline stage of its life cycle) in whi ...
Home_Shopping
forms of non-store retailing which include television home shopping (in which articles are demonstra ...
Homogeneous_Sho
shopping goods perceived by consumers to be essentially the same in quality and attributes, price is ...
Horizontal_Chan
discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or ...
Horizontal_Co_O
shared advertising by two or more members at the same level of a distribution channel, each paying p ...
Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appea ...
Horizontal_Inte
a strategy for growth in which a company develops by seeking ownership of, or some measure of contro ...
Horizontal_Mark
a market for a product which is bought by many industries. See Vertical Market. ...
Horizontal_Mark
the organisation of marketing activities by independent firms on the same level in a marketing chann ...
Horizontal_Pric
the practice, usually unlawful, of sellers of different brands of the same product making agreements ...
House_Accounts
see Direct Accounts. ...
Ho_Hum_Products
a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, st ...
Hypermarche
see Hypermarket. ...
Hypermarket
a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at dis ...
In_Magazine_Rec
to test the effectiveness of advertising, individuals selected from the target market are asked to l ...
another definition in the dictionary:
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventoy System.
Non_Selling_Act
tasks other than selling activities which form part of a salespersonís duties and responsibilities - ...
another definition in the dictionary:
Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.
Directive_Probe-questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.
Bar_Code_Scanne
see Scanner Systems. ...
another definition in the dictionary:
C_Type_Response-a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.
Direct_Mail_Adv-advertising direct to end-users by sending catalogues or other sales literature through the post.
Body_Language
a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey ...
another definition in the dictionary:
Hard_Sell_Appro-an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.
Reorder_Level-see Economic Order Quantity.
Kotler_s_Black_
a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer ...
another definition in the dictionary:
CPA-abbrev. Critical Path Analysis.
Order_Getter-a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.