another definition in the dictionary:
Mail_Order_Sell-a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the goods are shipped direct to the customer's home.
Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.
Habitual_Decisi
consumer decision making or problem solving requiring only minimal search for, and evaluation of, al ...
Halo_Effect
the transfer of goodwill from one product in a company's line to another, the attribution, by associ ...
Hard_Sell_Appro
an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to p ...
Harvest_Strateg
a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the d ...
Head_to_Head_Co
a competitive situation characteristic of oligopolistic circumstances, where the second or third lea ...
Hedonists
who habitually seek pleasurable experiences, individuals who, by nature, seek products which provid ...
Herzberg_s_Theo
a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfact ...
Heterogeneity
see Variability. ...
Heterogeneous_S
shopping goods perceived by consumers as markedly different in quality and attributes, price is cons ...
Hidden_Objectio
an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objec ...
Hierarchy_of_Ef
various illustrations of the notion that marketing promotion induces consumers to move in steps from ...
Hierarchy_of_Ne
see Maslow's Hierarchy of Needs. ...
High_Contact_Re
a recent trend in retailing in which some retailers attempt to position themselves by emphasising th ...
High_Involvemen
products for which the buyer is prepared to spend considerable time and effort in searching. See Low ...
High_Price_Stra
a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisati ...
High_Touch_Serv
customer service that is characterised by a high level of personal contact with customers, as oppose ...
Historical_Anal
an approach to sales forecasting in which the past sales results of a similar product are used to pr ...
Hoisting_the_Fl
an approach to product introduction or launching, useful when the cost of introducing a new item is ...
Hold_Strategy
a course of action appropriate for a product (usually in the decline stage of its life cycle) in whi ...
Home_Shopping
forms of non-store retailing which include television home shopping (in which articles are demonstra ...
Homogeneous_Sho
shopping goods perceived by consumers to be essentially the same in quality and attributes, price is ...
Horizontal_Chan
discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or ...
Horizontal_Co_O
shared advertising by two or more members at the same level of a distribution channel, each paying p ...
Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appea ...
Horizontal_Inte
a strategy for growth in which a company develops by seeking ownership of, or some measure of contro ...
Horizontal_Mark
a market for a product which is bought by many industries. See Vertical Market. ...
Horizontal_Mark
the organisation of marketing activities by independent firms on the same level in a marketing chann ...
Horizontal_Pric
the practice, usually unlawful, of sellers of different brands of the same product making agreements ...
House_Accounts
see Direct Accounts. ...
Ho_Hum_Products
a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, st ...
Hypermarche
see Hypermarket. ...
Hypermarket
a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at dis ...
Source
see Sender. ...
another definition in the dictionary:
Place_Marketing-marketing activity intended to promote an awareness, and favourable opinion, of a particular place or region.
Defensive_Adver-advertising intended to combat the effects of a competitor's promotion.
Desk_to_Desk_Di
a form of business-to-business selling in which firms purchase and use computer databases to locate ...
another definition in the dictionary:
Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .
Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.
Logistics
activities involved with the orderly and timely acquisition and transportation of materials required ...
another definition in the dictionary:
New_Products-products which are ?newî in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products. See Innovation, New Product Development, New-To-The-World Products, Product Extension.
KISS_Principle-acronym for 'Keep It Simple and Straightforward'
Selling_Process
the separate, but related, stages forming the activity of personal selling, these include preapproac ...
another definition in the dictionary:
Display_Aids-see Visual Aids.
Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.
Single_Zone_Pri
see Delivered Pricing, Uniform Delivered Price. ...
another definition in the dictionary:
Payback_Period-the time taken for a new product to recover its investment cost and to generate profits, used as a measure of performance for new products.
Pricing-marketing activity concerned with the setting of prices for new products and the adjustment of prices for existing products.