another definition in the dictionary:
Geographic_Orga-the organisation of firm's marketing activities so that a separate division is responsible for each of its major geographic markets. See Organisational Markets.
Functional_Risk-see Performance Risk.
JIT
abbrev. Just-In-Time Inventory System. ...
Joint_Demand
a situation in which demand for a product rises and falls with demand for another product with which ...
Joint_Venture
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a ...
Judgment_Sample
a type of non-probability sample used in gathering primary data in marketing research, the sample is ...
Jury_of_Executi
a forecasting method based on the opinions of senior management. ...
Just_In_Time_In
an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies ar ...
Just_In_Time_Pu
see Just-In-Time Inventory System. ...
Exclusive_Sales
a region in which a distributor has been given sole rights to a manufacturer's product. ...
another definition in the dictionary:
Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.
Dummy_Media_Veh-a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a representative group of the target market.
Product_Attribu
distinctive tangible and intangible features of a product that give it its value to a user. ...
another definition in the dictionary:
Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Population
in marketing research, the total group that a researcher wishes to study, also called the Universe. ...
another definition in the dictionary:
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -
Consumer_Needs_
Forces directed to specific goals that can be achieved by purchase behaviour. The motive force for d ...
another definition in the dictionary:
Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.
Long_Run_Averag-the average cost per unit of a set or group of products in the long term. Note that the long-run average cost may be somewhat lower than the short term average cost because of the effects of greater production experience. See Average Cost, Short-Run Average Cost.
Liquidity
current assets, other than inventory and work in progress, to which a firm has ready access, liquidi ...
another definition in the dictionary:
Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.
Display_Allowan-a type of trade sales promotion in which buyers are given incentives in the form of price reductions or merchandise to encourage them to display the items purchased prominently. See Allowances.