another definition in the dictionary:
Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.
Idea_Screening-see Screening.
The letter 'J' words
JIT
abbrev. Just-In-Time Inventory System. ...
Joint_Demand
a situation in which demand for a product rises and falls with demand for another product with which ...
Joint_Venture
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a ...
Judgment_Sample
a type of non-probability sample used in gathering primary data in marketing research, the sample is ...
Jury_of_Executi
a forecasting method based on the opinions of senior management. ...
Just_In_Time_In
an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies ar ...
Just_In_Time_Pu
see Just-In-Time Inventory System. ...
see also:
Consumer_Market
buyers and potential buyers of goods and services for personal and household use. ...
another definition in the dictionary:
Price_Objection-an objection raised by a prospective buyer on the grounds of price, credit terms, discounts, allowances, freight charges, etc. related to the cost of a product offered by a salesperson.
Line_Pruning-see Product Line Pruning.
Need_Satisfacti
an approach to selling based on soliciting information to uncover a buyerís need before attempting t ...
another definition in the dictionary:
Bar_Code_Scanne-see Scanner Systems.
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
Principle_of_In
a technique used in selling in which the salesperson, knowing the buyer's personal interests or buyi ...
another definition in the dictionary:
Market_Nicher-a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms. See Market Challenger, Market Follower, Market Leader.
Channel_of_Dist-see Marketing Channels.
Cash_Flow
the money required by a company to meet expenses in a given period. ...
another definition in the dictionary:
Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
Advertising_Sta-a body comprising representatives from the retail trade, trade unions, academics, advertising agencies and the media established to administer voluntary advertising codes and to provide a vehicle for consumer complaints about advertising.
Me_Too_Products
risk-avoiding products which are not significantly different from those of competitors. See Breakthr ...
another definition in the dictionary:
Account_Penetra-a measure used to evaluate salespeople, the percentage of accounts from which orders are secured is calculated to provide a measure of whether the salesperson is working the territory in a systematic way or simply 'milking' major accounts.
Demographic_Cha-variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.
