another definition in the dictionary:
Non_Price_Compe-competition in which an element other than price (eg: prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival. See Competitors, Price Competition.
Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.
Kanban
see Just-In-Time Inventory System. ...
Keep_Out_Pricin
a pricing practice, common in oligopolistic market situations, in which the large companies maintain ...
Kennel_Keeper
a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a r ...
Key_Influence_P
opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product ...
Kickback
a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commo ...
Kinesic_Communi
body language, communication by body movement - posture, stance, hand movements, winking, head noddi ...
Kinked_Demand_C
the shape of a demand curve when any rise in price above the customary level will result in a sharp ...
KIPS
abbrev. Key Influence People. ...
KISS_Principle
acronym for 'Keep It Simple and Straightforward' ...
Knocking_Copy
advertising copy in which one manufacturer compares a product to the product of another, under the A ...
Knockoffs
a colloquial term used in reference to new product innovations which are almost identical, look-alik ...
Kotler_s_Black_
a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer ...
By_Product
a secondary product produced during the process of manufacturing another. ...
another definition in the dictionary:
Activity_Quota-a common form of sales assignment, goal or target used to measure a sales representative's performance in relation to his or her selling activities, activities used in this way include total calls made, total sales made, number of new accounts opened, number of displays set up, and so on. Other common forms of sales quotas are unit volume quotas, dollar volume quotas, gross margin quotas and net profit quotas. See Sales Quota.
Reactive_Market-marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
Competitive_Adv
advertising which points out features of a brand which may not be available in other brands but does ...
another definition in the dictionary:
Inelasticity_of-demand which is not greatly affected by a change in the price of the product. See Elasticity of Demand.
Direct_Marketin-selling to end-users by means other than direct sales contact between salesperson and buyer, the use of calalogues, direct-mail advertisements, etc. to sell merchandise and services. See Direct Selling.
Geocentrism
the view that the whole world is one single market. ...
another definition in the dictionary:
Pioneering_Adve-advertising which is intended to create primary rather than selective demand, commonly used at the introductory stage of the product's life cycle. See Primary Demand, Selective Demand.
Incentives-(i)in learning theory, an object, person or situation that an individual believes will satisfy a motive, (ii) in selling, any bonus, reward, contest, recognition program, etc. intended to motivate members of a sales team to greater efforts. See Learning Process, Motive.
Piggyback
a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, F ...
another definition in the dictionary:
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
Purchase_Allowa-see Off-Invoice Allowance.
Price_Gouging
a monopolistic pricing technique in which the seller takes advantage of the lack of competition by c ...
another definition in the dictionary:
Mass_Media_Adve-advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.
Demography-the study of the range of physical, social and economic characteristics that exist within a population.