another definition in the dictionary:
Dissociative_Gr-groups with whom an individual does not wish to be associated, groups whose use of a product will deter other buyers. See Aspirational Groups,
Brand_Monopoly-a circumstance in which a particular brand dominates a market.
The letter 'K' words
Kanban
see Just-In-Time Inventory System. ...
Keep_Out_Pricin
a pricing practice, common in oligopolistic market situations, in which the large companies maintain ...
Kennel_Keeper
a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a r ...
Key_Influence_P
opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product ...
Kickback
a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commo ...
Kinesic_Communi
body language, communication by body movement - posture, stance, hand movements, winking, head noddi ...
Kinked_Demand_C
the shape of a demand curve when any rise in price above the customary level will result in a sharp ...
KIPS
abbrev. Key Influence People. ...
KISS_Principle
acronym for 'Keep It Simple and Straightforward' ...
Knocking_Copy
advertising copy in which one manufacturer compares a product to the product of another, under the A ...
Knockoffs
a colloquial term used in reference to new product innovations which are almost identical, look-alik ...
Kotler_s_Black_
a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer ...
see also:
Safety_Needs
the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs. ...
another definition in the dictionary:
Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.
Minor_Points_Cl-a closing technique in which a salesperson attempts to get the buyer to agree to the value or usefulness of various smaller attributes and features of a product so that it will be easier to get a favourable response to the bigger decision - to purchase the product.
National_Brand
see Manufacturerís Brand ...
another definition in the dictionary:
Direct_Selling-selling directly to end-users by means of a sales force. See Direct Marketing.
Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.
Free_Market
a market place which has minimum direct involvement of government in market decisions. ...
another definition in the dictionary:
Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.
Probabilistic_M-a statistical tool in which the probability that an event will occur again is estimated using historical data, for example, in sales forecasting past purchasing behaviour is used to estimate the degree of probability with which consumers will purchase the same item again.
Advertising_Eff
the degree to which the objectives of an advertisement or advertising campaign have been achieved, t ...
another definition in the dictionary:
Brand-a name, sign, symbol or design, or some combination of these, used to identify a product and to differentiate it from competitors' products.
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Creative_Sellin
an approach to selling in which salespeople aggressively seek out customers and use well-planned str ...
another definition in the dictionary:
National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.
Price_Fixing-agreement or collusion between competitors to maintain certain fixed price levels to avoid competition. See Horizontal Price Fixing, Vertical Price Fixing.
