another definition in the dictionary:
Promotional_All-a price reduction or discount granted by a manufacturer to a member of the marketing channel in return for some form of special promotion of a particular product.
Exclusive_Agree-agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.
Kanban
see Just-In-Time Inventory System. ...
Keep_Out_Pricin
a pricing practice, common in oligopolistic market situations, in which the large companies maintain ...
Kennel_Keeper
a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a r ...
Key_Influence_P
opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product ...
Kickback
a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commo ...
Kinesic_Communi
body language, communication by body movement - posture, stance, hand movements, winking, head noddi ...
Kinked_Demand_C
the shape of a demand curve when any rise in price above the customary level will result in a sharp ...
KIPS
abbrev. Key Influence People. ...
KISS_Principle
acronym for 'Keep It Simple and Straightforward' ...
Knocking_Copy
advertising copy in which one manufacturer compares a product to the product of another, under the A ...
Knockoffs
a colloquial term used in reference to new product innovations which are almost identical, look-alik ...
Kotler_s_Black_
a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer ...
Non_Profit_Mark
marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes ...
another definition in the dictionary:
Satisficing-a planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.
Marketing_Analy-see Marketing Audit.
Consumer_Durabl
a classification of consumer products consisting of goods with a long useful life, such as cars, ele ...
another definition in the dictionary:
Distribution_In-the level of availability selected for a particular product by the marketer, the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Cultural_Values-ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.
Personal_Sellin
a form of promotion utilising the services of a sales team, one of the major controllable variables ...
another definition in the dictionary:
Monopsony-a market situation in which there is only one buyer.
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Press_Release
an announcement released to the news media by a government body, organisation or firm, usually to ob ...
another definition in the dictionary:
Heterogeneity-see Variability.
Bottom_Line-a colloquial term meaning 'profits'.
Sales_Territory
the specific region or group of customers for which a salesperson has direct responsibility. ...
another definition in the dictionary:
Model-a set of variables and their interrelationships which are designed to represent some some real system or process. See Macromodel, Microanalytical Model.
Brand_Franchise-the loyalty that attaches to a well-managed brand. See Brand Extension.