another definition in the dictionary:
Casual_Product_-broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
The letter 'L' words
Label
the part of a package that carries information about the product it contains, a label may be a perma ...
Labelling
activities associated with the design and content of the wording on a product or package which ident ...
Laboratory_Test
see Accelerated Test Marketing. ...
Laggards
those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adop ...
Lagged_Effect
see Lagged Response. ...
Lagged_Response
a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which ...
Last_Chance_Clo
see Standing Room Only. ...
Latent_Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing produc ...
Late_Majority
the large, conservative group in a community slower than all except the 'laggards' to adopt a new pr ...
Leader_Pricing
see Loss Leader Pricing. ...
Leads
see Sales Leads. ...
Lead_Generation
the activity of identifying potential customers. ...
Learning
fixed behavioural changes resulting from an individual's experiences. ...
Learning_Curve
a graphical representation of the way in which average unit cost of production decreases as output r ...
Learning_Proces
the way in which an individual's behaviour changes as a result of previous experiences, the process ...
Leasing
the granting, under contract, of use of a product for an agreed upon period of time in return for a ...
Legal_and_Polit
factors in government, the law and the regulatory system which affect the way an organisation operat ...
Less_Than_Carlo
a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in ...
Lexicographic_M
a model used in the study of consumer decision processes to evaluate alternatives, the idea that if ...
Liability
see Product Liability. ...
Licensed_Charac
figures from fiction, television, movies, etc which are used, under license from their creators, in ...
Licensed_Produc
marketing plans and actions based on the use of licensed characters. See Licensed Characters. ...
Licensing
the granting of permission by one manufacturing organisation to another to use a registered brand, s ...
Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...
Lifestyle_Segme
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
Life_Stage_Buyi
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
Likert_Scale
ch respondents indicate their level of agreement with a statement by choosing the appropriate respon ...
Limited_Decisio
see Limited Problem Solving. ...
Limited_Line_De
a department store which carries a narrower range of merchandise than a full-line department store, ...
Limited_Line_Re
a retailer carrying only one line, or a few related lines, but a large assortment of produce. See As ...
Limited_Line_St
the decision by a producer to offer a lesser number of product variations than is possible. See Full ...
Limited_Problem
buying situations in which a purchaser has had some previous experience but is unfamiliar with suppl ...
Limited_Service
a marketing research firm which offers clients fewer services than a full-service research supplier. ...
Limited_Service
a wholesaler providing less than the full range of services of some other wholesalers but attempting ...
Line_Organisati
an organisational structure in which authority moves down in a line from the chief executive, typica ...
Line_Pruning
see Product Line Pruning. ...
Line_Retrenchme
see Product Line Retrenchment. ...
Liquidity
current assets, other than inventory and work in progress, to which a firm has ready access, liquidi ...
List_Brokers
firms which compile and sell mailing and prospect lists. ...
List_Price
the regular price of a product before any discount is given or allowances made. See Allowances, Disc ...
Loading_Objecti
one of a three possible aims or objectives (with loyalty objective and trial objective) of a consume ...
Local_Buy
the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local r ...
Logistical_Func
one of the three kinds of functions (with transactional functions and facilitating functions) perfor ...
Logistics
activities involved with the orderly and timely acquisition and transportation of materials required ...
Logo
a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and p ...
Long_Range_Plan
strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three y ...
Long_Run_Averag
the average cost per unit of a set or group of products in the long term. Note that the long-run ave ...
Loss_Leader
a product offered at less than cost to attract purchasers to a store so that they will buy other ite ...
Loss_Leader_Pri
the pricing of a product at less than cost to attract purchasers to a store so that they will buy ad ...
Lost_Account_Ra
a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as ...
Lottery
a form of consumer sales promotion in which purchasers are offered to win prizes if their names are ...
Low_Involvement
products which are bought frequently and with a minimum of thought and effort because they are not o ...
Low_Touch_Servi
customer service characterised by a low level of personal contact with customers, low-touch customer ...
Loyalty_Objecti
one of three possible aims or objectives (with loading objective and trial objective) of a consumer ...
see also:
Rebate
a temporary price reduction to encourage immediate purchase. ...
another definition in the dictionary:
Corporate_Umbre-a term used in reference to the use made of the corporate name and corporate image as a shield for new product introductions, etc.
Routine_Respons-a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.
Merchandisers
retail stores which sell finished, non-food items, four types of merchandisers (categorised on the b ...
another definition in the dictionary:
Reverse_Recipro-a practice in which a firm gives supply preference to another from which it buys.
Impulse_Buying-unplanned consumer buying of attractively presented or conveniently located products.
Scrambled_Assor
an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generat ...
another definition in the dictionary:
Corporate_Verti-a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.
ASIC-abbrev. Australian Standard Industrial Classification.
Brand_Competito
competing brands of products which can satisfy a consumer's wants almost equally as well as each oth ...
another definition in the dictionary:
Consumer_Goods-items purchased by consumers for personal and household use, consumer goods are classified as durables and non-durables. See Convenience Goods, Shopping Goods, Specialty Goods, Unsought Goods.
Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.
Convenience_Sam
a form of nonprobability sample in which the researcher selects readily available respondents. ...
another definition in the dictionary:
Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.
Omnibus_Survey-a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc, called an 'omnibus' survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.
