another definition in the dictionary:
Recall_Tests-a means of evaluating the effectiveness of a company's recent advertising by asking respondents to bring to mind advertisements they have read, heard or viewed. See Aided Recall, Unaided Recall.
Nichemanship-a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
The letter 'L' words
Label
the part of a package that carries information about the product it contains, a label may be a perma ...
Labelling
activities associated with the design and content of the wording on a product or package which ident ...
Laboratory_Test
see Accelerated Test Marketing. ...
Laggards
those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adop ...
Lagged_Effect
see Lagged Response. ...
Lagged_Response
a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which ...
Last_Chance_Clo
see Standing Room Only. ...
Latent_Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing produc ...
Late_Majority
the large, conservative group in a community slower than all except the 'laggards' to adopt a new pr ...
Leader_Pricing
see Loss Leader Pricing. ...
Leads
see Sales Leads. ...
Lead_Generation
the activity of identifying potential customers. ...
Learning
fixed behavioural changes resulting from an individual's experiences. ...
Learning_Curve
a graphical representation of the way in which average unit cost of production decreases as output r ...
Learning_Proces
the way in which an individual's behaviour changes as a result of previous experiences, the process ...
Leasing
the granting, under contract, of use of a product for an agreed upon period of time in return for a ...
Legal_and_Polit
factors in government, the law and the regulatory system which affect the way an organisation operat ...
Less_Than_Carlo
a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in ...
Lexicographic_M
a model used in the study of consumer decision processes to evaluate alternatives, the idea that if ...
Liability
see Product Liability. ...
Licensed_Charac
figures from fiction, television, movies, etc which are used, under license from their creators, in ...
Licensed_Produc
marketing plans and actions based on the use of licensed characters. See Licensed Characters. ...
Licensing
the granting of permission by one manufacturing organisation to another to use a registered brand, s ...
Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...
Lifestyle_Segme
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
Life_Stage_Buyi
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
Likert_Scale
ch respondents indicate their level of agreement with a statement by choosing the appropriate respon ...
Limited_Decisio
see Limited Problem Solving. ...
Limited_Line_De
a department store which carries a narrower range of merchandise than a full-line department store, ...
Limited_Line_Re
a retailer carrying only one line, or a few related lines, but a large assortment of produce. See As ...
Limited_Line_St
the decision by a producer to offer a lesser number of product variations than is possible. See Full ...
Limited_Problem
buying situations in which a purchaser has had some previous experience but is unfamiliar with suppl ...
Limited_Service
a marketing research firm which offers clients fewer services than a full-service research supplier. ...
Limited_Service
a wholesaler providing less than the full range of services of some other wholesalers but attempting ...
Line_Organisati
an organisational structure in which authority moves down in a line from the chief executive, typica ...
Line_Pruning
see Product Line Pruning. ...
Line_Retrenchme
see Product Line Retrenchment. ...
Liquidity
current assets, other than inventory and work in progress, to which a firm has ready access, liquidi ...
List_Brokers
firms which compile and sell mailing and prospect lists. ...
List_Price
the regular price of a product before any discount is given or allowances made. See Allowances, Disc ...
Loading_Objecti
one of a three possible aims or objectives (with loyalty objective and trial objective) of a consume ...
Local_Buy
the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local r ...
Logistical_Func
one of the three kinds of functions (with transactional functions and facilitating functions) perfor ...
Logistics
activities involved with the orderly and timely acquisition and transportation of materials required ...
Logo
a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and p ...
Long_Range_Plan
strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three y ...
Long_Run_Averag
the average cost per unit of a set or group of products in the long term. Note that the long-run ave ...
Loss_Leader
a product offered at less than cost to attract purchasers to a store so that they will buy other ite ...
Loss_Leader_Pri
the pricing of a product at less than cost to attract purchasers to a store so that they will buy ad ...
Lost_Account_Ra
a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as ...
Lottery
a form of consumer sales promotion in which purchasers are offered to win prizes if their names are ...
Low_Involvement
products which are bought frequently and with a minimum of thought and effort because they are not o ...
Low_Touch_Servi
customer service characterised by a low level of personal contact with customers, low-touch customer ...
Loyalty_Objecti
one of three possible aims or objectives (with loading objective and trial objective) of a consumer ...
see also:
Sole_Survivor
the final stage in the family life cycle, two sub-categories are used by marketers in examining cons ...
another definition in the dictionary:
Basic_Stock-the level of inventory required to meet the desired service standard taking into account the expected rate of depletion and the order lead time.
Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.
High_Contact_Re
a recent trend in retailing in which some retailers attempt to position themselves by emphasising th ...
another definition in the dictionary:
Market_Diversif-a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its existing products and markets.
FOB_Pricing-see Free-on-Board Pricing.
Production_Good
a classification of industrial goods, goods purchased by industrial firms for use in the manufacture ...
another definition in the dictionary:
Scrambled_Assor-an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.
Product_Failure-a product that does not meet management expectations in the marketplace.
Industrial_Pack
the protective wrapping and boxing of finished industrial goods for shipment. ...
another definition in the dictionary:
Sales_Volume_An-a detailed study of an organisation's sales, in terms of units or revenue, for a specified period, the analysis of sales volume (by sales region or territory, industry, customer type, etc) is commonly used as an aid in determining the effectiveness of the selling effort.
EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.
Marketing_Objec
specific, measurable aims or expected outcomes of marketing activity to be achieved in a given perio ...
another definition in the dictionary:
Referral_Sellin-selling to customers whose names have been suggested by previous satisfied customers.
Special_Event_P-reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to attract customers.
