another definition in the dictionary:
Perfect_Competi-see Pure Competition.
Moral_Pricing-a pricing method used where the product is socially or politically sensitive and costs are difficult to identify.
Label
the part of a package that carries information about the product it contains, a label may be a perma ...
Labelling
activities associated with the design and content of the wording on a product or package which ident ...
Laboratory_Test
see Accelerated Test Marketing. ...
Laggards
those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adop ...
Lagged_Effect
see Lagged Response. ...
Lagged_Response
a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which ...
Last_Chance_Clo
see Standing Room Only. ...
Latent_Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing produc ...
Late_Majority
the large, conservative group in a community slower than all except the 'laggards' to adopt a new pr ...
Leader_Pricing
see Loss Leader Pricing. ...
Leads
see Sales Leads. ...
Lead_Generation
the activity of identifying potential customers. ...
Learning
fixed behavioural changes resulting from an individual's experiences. ...
Learning_Curve
a graphical representation of the way in which average unit cost of production decreases as output r ...
Learning_Proces
the way in which an individual's behaviour changes as a result of previous experiences, the process ...
Leasing
the granting, under contract, of use of a product for an agreed upon period of time in return for a ...
Legal_and_Polit
factors in government, the law and the regulatory system which affect the way an organisation operat ...
Less_Than_Carlo
a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in ...
Lexicographic_M
a model used in the study of consumer decision processes to evaluate alternatives, the idea that if ...
Liability
see Product Liability. ...
Licensed_Charac
figures from fiction, television, movies, etc which are used, under license from their creators, in ...
Licensed_Produc
marketing plans and actions based on the use of licensed characters. See Licensed Characters. ...
Licensing
the granting of permission by one manufacturing organisation to another to use a registered brand, s ...
Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...
Lifestyle_Segme
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
Life_Stage_Buyi
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
Likert_Scale
ch respondents indicate their level of agreement with a statement by choosing the appropriate respon ...
Limited_Decisio
see Limited Problem Solving. ...
Limited_Line_De
a department store which carries a narrower range of merchandise than a full-line department store, ...
Limited_Line_Re
a retailer carrying only one line, or a few related lines, but a large assortment of produce. See As ...
Limited_Line_St
the decision by a producer to offer a lesser number of product variations than is possible. See Full ...
Limited_Problem
buying situations in which a purchaser has had some previous experience but is unfamiliar with suppl ...
Limited_Service
a marketing research firm which offers clients fewer services than a full-service research supplier. ...
Limited_Service
a wholesaler providing less than the full range of services of some other wholesalers but attempting ...
Line_Organisati
an organisational structure in which authority moves down in a line from the chief executive, typica ...
Line_Pruning
see Product Line Pruning. ...
Line_Retrenchme
see Product Line Retrenchment. ...
Liquidity
current assets, other than inventory and work in progress, to which a firm has ready access, liquidi ...
List_Brokers
firms which compile and sell mailing and prospect lists. ...
List_Price
the regular price of a product before any discount is given or allowances made. See Allowances, Disc ...
Loading_Objecti
one of a three possible aims or objectives (with loyalty objective and trial objective) of a consume ...
Local_Buy
the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local r ...
Logistical_Func
one of the three kinds of functions (with transactional functions and facilitating functions) perfor ...
Logistics
activities involved with the orderly and timely acquisition and transportation of materials required ...
Logo
a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and p ...
Long_Range_Plan
strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three y ...
Long_Run_Averag
the average cost per unit of a set or group of products in the long term. Note that the long-run ave ...
Loss_Leader
a product offered at less than cost to attract purchasers to a store so that they will buy other ite ...
Loss_Leader_Pri
the pricing of a product at less than cost to attract purchasers to a store so that they will buy ad ...
Lost_Account_Ra
a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as ...
Lottery
a form of consumer sales promotion in which purchasers are offered to win prizes if their names are ...
Low_Involvement
products which are bought frequently and with a minimum of thought and effort because they are not o ...
Low_Touch_Servi
customer service characterised by a low level of personal contact with customers, low-touch customer ...
Loyalty_Objecti
one of three possible aims or objectives (with loading objective and trial objective) of a consumer ...
SELECT
acronym for Situation analysis, Explicit statement of the problem, Laying out the research design an ...
another definition in the dictionary:
Extension_Appro-an approach to global pricing in which a firm sets the same price for its product around the world and expects purchases to pay whatever additional freight and import costs apply. See Adaptation Approach to Pricing, Geocentric Approach to Pricing.
Sales_Office-premises of a organisation used as a base for all or part of the sales team but not for carrying inventory.
Eye_Pupil_Dilat
a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dila ...
another definition in the dictionary:
Advertising_Bud-the sum allocated in a particular accounting period for expenditure on advertising, also called an Advertising Allocation or an Advertising Appropriation.
Public_Policy_E-that part of a firm's external environment which consists of controversial issues or matters of concern to governments, the media or influential pressure groups, factors in this environment may have an influence on a firm's decision-making or an impact upon its performance.
Push_Pull_Strat
promotion of a good or service both to end-users and members of the marketing channel to facilitate ...
another definition in the dictionary:
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
Quantity_Adjust-see Price-Taker.
Channel_of_Dist
see Marketing Channels. ...
another definition in the dictionary:
Promotion-one of the four controllable variables (with product, price and place) of the marketing mix.
Closing_Skill-the ability of a salesperson to obtain the buyer's commitment to the purchase.
Consumer_Franch
the understanding consumers have of a brand. See Franchise-Building Sales Promotions. ...
another definition in the dictionary:
Galvanic_Skin_R-a physiological testing technique in which the electrical conductivity of the skin is measured to check the level of arousal caused by an advertisement. See Galvanometer.
Sales_Branch-a manufacturer's office established simply to facilitate sales, no manufacturing is done at this location.