another definition in the dictionary:
Concentrated_Ma-a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market, also called Niche Marketing.
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
The letter 'M' words
MAANZ
abbrev. Marketing Association of Australia and New Zealand. ...
Macromarketing
the study of marketing decision-making from a societal perspective. See Micromarketing. ...
Macromodel
a descriptive model, designed to communicate, explain or predict some real system or process, in whi ...
Macrosegmentati
the division of a market into broadly defined groups, each with its particular needs and wants, prio ...
Macro_environme
the major uncontrollable, external forces (economic, demographic, technological, natural, social and ...
Mail_Order_Hous
a retailing organisation which uses catalogues rather than a sales force to promote its goods to cus ...
Mail_Order_Sell
a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the g ...
Mail_Order_Whol
wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve ...
Mail_Surveys
a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep i ...
Maintenance_Mar
marketing activity intended to maintain the current sales level in a highly competitive situation. ...
Maintenance_Sel
generating sales volume from existing customers. ...
Maintenance_Str
a planning or decision-making tactic appropriate for an organisation when growth opportunities are l ...
Majority_Fallac
the erroneous belief that the biggest segment of a market will be the most profitable one for a firm ...
Major_Equipment
long-lived business assets that must be depreciated over time, capital items. ...
Make_or_Buy_Dec
a choice sometimes faced by a manufacturing company when considering the acquisition of a new produc ...
Mall_Intercept
a type of marketing research interview, typically, respondents are chosen in shopping centres. ...
MAN
acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does ...
Management_by_O
an evaluation and control system in which individual salespeople set goals and objectives for themse ...
Managerial_Judg
a forecasting method in which predictions about the likely level of sales for a specified future per ...
Manchester_Man
an old term for a salesperson, originally used in reference to salespeople hired by textile firms in ...
Manipulative_Se
selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressur ...
Manufacturers_A
an agent or representative used by manufacturers to supplement or even replace their own sales staff ...
Manufacturers_R
see Manufacturers' Agent. ...
Manufacturer_s_
a brand owned or controlled by an organisation the primary commitment of which is to production rath ...
Marginal_Analys
the determination of the change in total revenue and total cost that results from the sale of one mo ...
Marginal_Profit
the change in the total profit that results from the sale of an additional unit. ...
Marginal_Revenu
the change in total revenue that results from selling an additional unit. ...
Marital_Status
whether an individual is married, single, divorced or widowed, an important variable in demographic ...
Market
all the buyers and potential buyers of a product who profess some level of interest in it and who ca ...
Marketing
the systematic planning, implementation and control of a mix of business activities intended to brin ...
Marketing_Advan
the competitive edge that can be gained by more accurately identifying customer needs and wants and ...
Marketing_Analy
see Marketing Audit. ...
Marketing_Audit
the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing stru ...
Marketing_Budge
the amount allocated for expenditure on marketing activities in a specified period. ...
Marketing_Chann
the path or route taken by goods and services as they move from producer to final consumer, in addit ...
Marketing_Commu
the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well a ...
Marketing_Conce
a business orientation or philosophy that holds that organisational success is dependent upon the ef ...
Marketing_Consu
independent marketing specialists hired by companies, usually on a short-term contract basis, to adv ...
Marketing_Contr
activities involved in checking that marketing action plans are producing the desired results, and t ...
Marketing_Contr
an individual, usually with training in finance and marketing, responsible for analysing and evaluat ...
Marketing_Datab
data brought into an organisation through marketing research projects or a marketing information sys ...
Marketing_Depar
a division within a company with responsibility for the planning and co-ordination of all marketing ...
Marketing_Depar
a term used to refer to the orientation of an organisation which has established a separate departme ...
Marketing_Envir
the internal and external influences which affect marketing decision-making and have an impact on it ...
Marketing_Era
the period following the end of the Second World War which saw the emergence of the marketing concep ...
Marketing_Ethic
the standards or moral principles governing the marketing profession. ...
Marketing_Expen
a marketing control measure used to determine whether the cost of the marketing activities engaged i ...
Marketing_Imple
the activities involved in putting marketing strategies into action in order to achieve marketing ob ...
Marketing_Infor
an organisational section or entity whose purpose is to gather, organise, store, retrieve and analys ...
Marketing_Intel
information gathered from sources external to the firm for use in decision-making. See Marketing In ...
Marketing_Inter
independent firms which assist in the flow of goods and services from producers to end-users, they i ...
Marketing_Manag
the analysis, planning, organisation, implementation and control of the marketing activities of the ...
Marketing_Mix__
product, price, promotion and place (distribution) - that the firm blends to produce the desired mar ...
Marketing_Model
computer based simulations of realistic marketing situations which allow alternative decisions to be ...
Marketing_Myopi
an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 19 ...
Marketing_Myopi
short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in t ...
Marketing_Objec
specific, measurable aims or expected outcomes of marketing activity to be achieved in a given perio ...
Marketing_Oppor
circumstances in the external environment which offer an organisation the chance to satisfy particul ...
Marketing_Oppor
the systematic examination and evaluation of the firm's external environment in order to identify ma ...
Marketing_Organ
the structure of the marketing function within the organisation, the two most commonly used approach ...
Marketing_Orien
see Marketing Concept. ...
Marketing_Orien
one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wan ...
Marketing_Perfo
see Marketing Audit. ...
Marketing_Plan
a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve ...
Marketing_Plann
a systematic approach to the achievement of marketing goals. Steps in the process include situation ...
Marketing_Progr
the combination of all of an organisation's marketing plans. ...
Marketing_Resea
a formal, planned approach to the collection, analysis, interpretation and reporting of information ...
Marketing_Resea
a document prepared by a company for an independent market researcher which provides background and ...
Marketing_Resea
the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to ...
Marketing_Resea
a marketing control measure used to determine whether the amount spent on marketing research in a gi ...
Marketing_Servi
services which are produced or purchased by a marketing organisation for use in the production, pric ...
Marketing_Servi
independent companies providing assistance to firms in getting products to their target markets, the ...
Marketing_Strat
the determination of a firm's objectives, the selection of its target markets, the development of an ...
Marketing_Syner
the principle in marketing that the whole is greater than the sum of the parts, putting the marketin ...
Market_Accessib
see Accessibility. ...
Market_Allocati
see Free Market System, Capitalist System. ...
Market_Atomisat
see Complete Segmentation, Custom Marketing. ...
Market_Attracti
the degree to which a market offers opportunities to an organisation, taking into account the market ...
Market_Based_Ma
a marketing structure of an organisation in which staff specialists have responsibility for particul ...
Market_Broadeni
a strategy in which a company looks beyond its existing product to the need or want of the consumers ...
Market_Challeng
a company holding a major market share and competing vigorously with the market leader for outright ...
Market_Developm
a strategy by which a company seeks growth by taking its existing products into new markets. ...
Market_Diversif
a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its ...
Market_Driven_E
an economy controlled by market forces rather than by government action. ...
Market_Dynamics
changes that occur within the market, but external to a company which influence its decision-making ...
Market_Entry_Ba
any circumstance or feature of a market which inhibits or deters a firm from entering it, the greate ...
Market_Expansio
a growth strategy in which an organisation targets existing products to new markets, market developm ...
Market_Factor
any external variable affecting the level of a company's sales. ...
Market_Follower
a company content to maintain its existing market share behind an established market leader. See Mar ...
Market_Forecast
the anticipated sales for a market as a whole during a given period, taking into account prevailing ...
Market_Growth_R
the rate, commonly expressed as a percentage per annum, at which a market is increasing in size. ...
Market_Index
a combination of market factors used to predict the likely level of sales. ...
Market_Leader
the company whose products hold the largest market share. See Market Challenger, Market Follower, Ma ...
Market_Minimum
the level of sales that a firm can expect to achieve in a market without promotional effort of any k ...
Market_Niche
a small but profitable segment of a market unlikely to attract competitors. ...
Market_Nicher
a company whose products serve segments too small to be of interest to firms with larger shares of t ...
Market_Opportun
a newly identified market or product gap within a market which a company can exploit. ...
Market_Opportun
the matching of an identified market opportunity to an organisation's objectives and resources. ...
Market_Penetrat
a growth strategy in which a company concentrates its efforts on its target market in order to attra ...
Market_Penetrat
an approach to pricing in which a manufacturer sets a relatively low price for a product in the intr ...
Market_Potentia
the size or value in dollars of a total market should all those who profess a level of interest in a ...
Market_Research
the systematic gathering of information about a market by means of survey, observation or experiment ...
Market_Segment
a group or sector within a heterogeneous market consisting of consumers or organisations with relati ...
Market_Segmenta
the division of a totally heterogeneous market into groups or sectors with relatively homogeneous ne ...
Market_Segmenta
the organisation of a firm's marketing activities so that a separate division is responsible for eac ...
Market_Segment_
one of four possible market segmentation approaches (with concentrated segmentation strategy, produc ...
Market_Share
a company's sales expressed as a percentage of the sales for the total industry. ...
Market_Share_Pr
marketing decisions and actions taken by a firm to protect its current market share from competitors ...
Market_Skimming
a pricing approach in which the producer sets a high introductory price to attract buyers with a str ...
Market_Speciali
see Market Nicher. ...
Market_Testing
introducing a new product and marketing program into a market on a limited basis in order to test bo ...
Mark_Down
if a firm reduces an item to sell it at below its original retail price, the difference between the ...
Mark_Down_Ratio
the difference between the original selling price of an article and the price to which it is reduced ...
Mark_Up
the amount added by a wholesaler or retailer to the cost of a product to determine the selling price ...
Mark_Up_Ratio
the difference between the buying price of an article and its selling price, normally expressed as a ...
Maslow_s_Hierar
a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innat ...
Maslow_s_Theory
the theory that human needs are hierarchical in nature and that a person must satisfy lower-order ne ...
Mass_Marketing
a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, ...
Mass_Media_Adve
advertising in a non-selective way by means of the popular media in order to reach the widest possib ...
Materials_Handl
the activities involved in the physical handling and moving of inventory. ...
Material_Manage
a relatively recent organisational trend in purchasing in which some companies combine several funct ...
Mathematical_Fo
mathematically stated relationships or models used to derive forecasts from historical data. ...
Maturity_Stage_
the third stage (after introduction and growth) in the life of a typical product, in maturity, the p ...
MBO
abbrev. Management by Objectives ...
MCA
abbrev. Media Council of Australia ...
McKinsey_7_S_Fr
a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximising s ...
Measurability
one of the four major requirements (with actionability, accessibility and substantiality) for useful ...
Media_Council_o
a body which represents the interests of advertisers, advertising agencies and the media. ...
Media_Evaluatio
the assessment of the effectiveness of a particular media vehicle. ...
Media_Mix
the combination of media types used to carry the advertiser's message. ...
Media_Plan
a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles a ...
Media_Schedule
a plan which outlines when and how often a company will advertise. ...
Media_Vehicle
a specific medium for the transmission of an advertiser's message. ...
Megamarketing
a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity ...
Megatrend
a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to hav ...
Membership_Grou
a reference group to which an individual belongs. See Aspirational Group, Dissociative Group. ...
Memorised_Prese
rote-learned presentations of their products to buyers by salespeople, also called Canned Presentati ...
Mental_States_A
see Formula Approach. ...
Merchandisers
retail stores which sell finished, non-food items, four types of merchandisers (categorised on the b ...
Merchandise_All
of their products. ...
Merchandising_C
see Multi-Channel Marketing System. ...
Merchant
_an independent marketing intermediary. ...
Merchant_Wholes
an independent marketing middleman buying and taking title to goods and reselling them to retailers ...
Me_Too_Competit
see Follow-the-Leader Strategy, Breakthrough Opportunities. ...
Me_Too_Products
risk-avoiding products which are not significantly different from those of competitors. See Breakthr ...
Microanalytical
a descriptive model, designed to communicate, explain or predict some real system or process, in whi ...
Micromarketing
the study of marketing decision-making from the perspective of an individual firm or organisation. S ...
Micromarkets
markets in which the volumes of demand are relatively small owing to the fragmentation or splinterin ...
Microsales_Anal
the analysis of the sales performance of an organisation during a particular accounting period by cl ...
Microscheduling
the allocating of the total expenditure on advertising within a short period in order to obtain maxi ...
Microsegmentati
the division of a market into smaller groups of customers on the basis of more narrowly defined need ...
Micro_environme
the factors or elements in a firm's immediate environment which affect its performance and decision- ...
Middleman
an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, ...
Middleman_s_Bra
see Private Brand. ...
Middle_of_the_R
firms in a market which do not pursue a clear marketing strategy. ...
Minor_Decisions
see Minor Points Close. ...
Minor_Points_Cl
a closing technique in which a salesperson attempts to get the buyer to agree to the value or useful ...
Mission
see Corporate Mission. ...
Missionary_Sell
selling in which the salesperson's role is to inform an individual with the power to influence other ...
Mission_Stateme
see Corporate Mission Statement. ...
MkIS
abbrev. Marketing Information System. ...
Mock_Purchase
a tactic in which a person poses as a customer, usually to obtain information about a competitor's p ...
Model
a set of variables and their interrelationships which are designed to represent some some real syste ...
Model_Bank
a variety of mathematic models used in a marketing information system to simulate real-life situatio ...
Modes_of_Transp
the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc. ...
Modified_Rebuy
a buying situation in which an individual or organisation buys goods that have been purchased previo ...
Monadic_Rating
a method for measuring consumer preferences in which potential purchasers are asked to rate their li ...
Money_Based_Com
other organisations offering products on which a company's potential customers might spend their mon ...
Monitoring_Time
part of the non-monetary price a consumer pays for a product, the time it takes individual to work o ...
Monopolistic_Co
a market situation in which there are many sellers and many buyers of products which can be differen ...
Monopoly
a market situation in which there is only one seller. ...
Monopsony
a market situation in which there is only one buyer. ...
Moral_Pricing
a pricing method used where the product is socially or politically sensitive and costs are difficult ...
Motivation
that which provides the inner drive for a person to act. ...
Motive
an inner state directing a person towards the satisfaction of a need. See Learning Process. ...
Movie_Tie_Ins
a promotional strategy in which a payment is made to a movie company in return for prominent featuri ...
Moving_Average
a forecasting method using the average volume achieved in several recent sales periods to predict th ...
MRO_Supplies
abbrev. Maintenance, Repair and Operating supplies. ...
MRSA
abbrev. Market Research Society of Australia. ...
Multibrand_Stra
the use of more than one brand within a product category in order to counteract brand switching and ...
Multichotomous_
a closed-ended question in a marketing research questionnaire in which a respondent must choose one ...
Multidimensiona
a multivariate statistical technique concerned mainly with the relationships, differences, similarit ...
Multiform_Corpo
highly diversified conglomerates with many unrelated businesses. ...
Multilevel_In_D
a tactic used by selling organisations where the buying centre of a large and important company incl ...
Multilevel_Mark
a form of direct selling in which distributors of a product attempt to locate and sell to end-users ...
Multimodal_Tran
some combination of rail, sea, road, air and pipeline services for the shipment of goods. ...
Multinational_C
an organisation operating in several countries, often having a substantial share of their total asse ...
Multiple_Channe
the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major ...
Multiple_Exchan
a term used in non-profit marketing in reference to the fact that non-profit organisations must deal ...
Multiple_Market
more than one distribution channel serving either a single market or different target markets. See M ...
Multiple_Nichin
a strategy adopted by a company operating simultaneously in more than one market niche. See Market N ...
Multiple_Packag
the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one conta ...
Multiple_Pricin
see Flexible Pricing. ...
Multiple_Public
a term used in non-profit marketing in reference to the fact that non-profit organisations must mark ...
Multiple_Segmen
targeting a number of distinct segments in the same market and developing a separate marketing mix f ...
Multiple_Sourci
buying supplies from several vendors so that the risk of any one source being unable to supply is mi ...
Multiple_Unit_P
offering a lower price per unit for the purchase of two or more products of the same type when bough ...
Multiple_Zone_P
see See Delivered Pricing, Zone Pricing. ...
Multi_Channel_M
a system in which a producer uses more that one channel of distribution, commonly, producers who use ...
Mummy_Dust
a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to ...
see also:
Open_to_Buy
the money that a reseller has available to spend on stock purchasing at any given time. ...
another definition in the dictionary:
Market_Attracti-the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.
Primary_Demand-demand for a product class rather than for a particular brand within the class.
Micromarkets
markets in which the volumes of demand are relatively small owing to the fragmentation or splinterin ...
another definition in the dictionary:
Kennel_Keeper-a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a relatively small share of a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Dogs.
Product_Line-a group of products manufactured or distributed by an organisation, similar in the way they produced or marketed, for example, Gillette markets a line of razors and blades, a line of toiletries, a line of pens and a line of cigarette lighters.
Decision_Matrix
a tool used in decision making in which the various dimensions of a problem are listed and rated to ...
another definition in the dictionary:
Market_Allocati-see Free Market System, Capitalist System.
Advertising_Bud-decisions pertaining to the amount to be allocated to advertising expenditure in a given period, common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method, Percentage-of-Sales Method, Competitive Parity Budgeting, Objective and Task Method of Budgeting, Computer Modelling.
All_We_Can_Affo
a simple method of determining a budget (for advertising, etc) in which the amount allocated is the ...
another definition in the dictionary:
Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Multiple_Public-a term used in non-profit marketing in reference to the fact that non-profit organisations must market themselves to their donors as well as to their clients, each target requires a different marketing approach.
Selective_Adver
advertising intended to create demand for a specific brand rather than for the whole product categor ...
another definition in the dictionary:
Multiple_Segmen-targeting a number of distinct segments in the same market and developing a separate marketing mix for each.
Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.
