another definition in the dictionary:
Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.
Early_Adopters-the group in a market second only to innovators in the speed with which they adopt a new product. See Diffusion of Innovation, Early Majority, Innovators, Laggards, Late Majority.
The letter 'N' words
NAM_Teams
see National Account Marketing ...
Narrowcasting
a term used in reference to cable television in the U.S., where cable TV stations, with specialised ...
National_Accoun
the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the need ...
National_Accoun
major accounts which are sometimes served by a separate salesforce because of their importance. Acco ...
National_Brand
see Manufacturerís Brand ...
National_Introd
the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantia ...
National_Market
a marketing manager with the responsibility for the nation-wide operations of a marketing division. ...
National_Sales_
a sales manager with responsibility for the nation-wide operations of a sale division. ...
Near_Pack_Premi
a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who ha ...
Needs
innate feelings of deprivation in a person. See Wants. ...
Need_Directed_C
one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) ...
Need_Gap_Analys
an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage ...
Need_Objection
an objection by a prospective buyer that they have no need for the product offered by a salesperson. ...
Need_Satisfacti
an approach to selling based on soliciting information to uncover a buyerís need before attempting t ...
Negative_Demand
demand for products which consumers dislike and would prefer not to have to purchase. Negative deman ...
Negotiated_Cont
a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and s ...
Negotiated_Pric
a price agreed upon for the supply of goods or services by both buyer and seller. ...
Negotiated_Rate
a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company ...
Negotiated_Sell
a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. ...
Networking
establishing an informal set of contacts among people with common social and business interests as a ...
New_Account_Con
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is c ...
New_Products
products which are ?newî in one or other of two - new to a company or new to a market, they include ...
New_Product_Com
a group within a company responsible for new product policies, including the assignment of prioritie ...
New_Product_Dep
a permanent department within a company responsible for overseeing the development of all new produc ...
New_Product_Dev
the creation of new products needed for growth or to replace those in the decline stage of their lif ...
New_Product_Dup
the introduction by a company of a product that is known to the market but new to the company. See I ...
New_Task_Buying
an organisational buying situation in which the organisation has had no previous experience with the ...
New_To_The_Worl
products which serve a purpose for which no product has previously existed. See New Products. ...
Niche
see Market Niche ...
Nichemanship
a term used to refer to the art of skilful selection of market segments in which a firm can compete ...
Niche_Marketing
see Concentrated Marketing ...
Noise
any influence external to the sender or receiver which distorts the message in the communication pro ...
Nonverbal_Commu
the transmission of a message from sender to receiver without using words. See Body Language, Kinesi ...
Non_Business_Ma
see Non-Profit Marketing ...
Non_Cumulative_
a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount. ...
Non_Durable_Goo
see Consumer Non-Durables ...
Non_Family_Hous
singles and non-related individuals living together, the increase in the number of non-family househ ...
Non_Manipulativ
methods used in selling where a salesperson, rather than trying to force an unwanted product on a cu ...
Non_Monetary_Pr
that which it costs a consumer, other than money, to buy a product, the non-monetary price of purcha ...
Non_Packaged_Go
a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable ...
Non_Price_Compe
competition in which an element other than price (eg: prestige, convenience, taste etc) is the major ...
Non_probability
a sample in which the chance of an individual within the total population being chosen is not known. ...
Non_probability
the selection of a sampling unit by arbitrary methods, such as convenience and judgement. ...
Non_Profit_Mark
marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes ...
Non_Profit_Orga
organisations that buy and distribute goods and services for reasons other than the return of profit ...
Non_Selling_Act
tasks other than selling activities which form part of a salespersonís duties and responsibilities - ...
Non_Store_Retai
the merchandising of goods by means other than retail shops, merchandising by mail order, vending ma ...
Normative_Influ
the influence exerted on an individual by a reference group to conform to its norms. ...
No_Name_Brand
see Generic brand ...
No_Need_Objecti
an objection raised by a prospective buyer on the ground that the product offered by a salesperson i ...
NQT
abbrev. New Qualitative Technologies ...
Nutritional_Lab
the requirement, either by law or under voluntary industry codes, that certain products be marked wi ...
see also:
Brinkmanship
a term used in negotiating in which one party bluffs or pushes the other to the very limit on price, ...
another definition in the dictionary:
Marketing_Perfo-see Marketing Audit.
Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.
Empty_Nesters
those in the stage of the family life cycle where the children have all grown up and left home, typi ...
another definition in the dictionary:
Sales_Tasks-the job activities carried out by salespeople, these may include direct selling tasks (making product presentations to prospective buyers, etc), indirect selling tasks (mailing sales literature to new and prospective accounts, etc) and non-selling tasks (attending sales meetings, writing call reports, etc).
Developmental_M-marketing acitivity intended to increase demand for a product that appears to meet an evident market need.
Adoption_of_Inn
a normal distribution curve illustrating the fact that customers vary widely in their willingness or ...
another definition in the dictionary:
Date_Code-a date on a package indicating either the date by which the product should be used or the date the product was packed. See Date Stamping.
Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.
Open_System
any system or enterprise (nation or business firm) that is affected by external forces. ...
another definition in the dictionary:
Compensation-remuneration for work done on behalf of another.
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
Socioeconomic_V
factors of a social and economic nature (occupation, income, etc) which indicate a person's status w ...
another definition in the dictionary:
Geographic_Orga-the organisation of firm's marketing activities so that a separate division is responsible for each of its major geographic markets. See Organisational Markets.
Hierarchy_of_Ef-various illustrations of the notion that marketing promotion induces consumers to move in steps from one mental state to the next before eventually deciding to purchase a particular product, in the AIDA model the steps, in ascending order, are awareness, interest, desire and action, while in Lavidge and Steiner's expanded model (1962) they are ignorance, awareness, knowledge, liking, preference, conviction and purchase.
