another definition in the dictionary:
Common_Market-a group of geographically associated countries limiting trade barriers among member nations and applying common tariffs to products from non-members, also known as regional trading blocks. See European Common Market.
On_Pack_Premium-a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See Premiums, In-Pack Premium, Near-Pack Premium, With-Pack Premium.
NAM_Teams
see National Account Marketing ...
Narrowcasting
a term used in reference to cable television in the U.S., where cable TV stations, with specialised ...
National_Accoun
the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the need ...
National_Accoun
major accounts which are sometimes served by a separate salesforce because of their importance. Acco ...
National_Brand
see Manufacturerís Brand ...
National_Introd
the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantia ...
National_Market
a marketing manager with the responsibility for the nation-wide operations of a marketing division. ...
National_Sales_
a sales manager with responsibility for the nation-wide operations of a sale division. ...
Near_Pack_Premi
a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who ha ...
Needs
innate feelings of deprivation in a person. See Wants. ...
Need_Directed_C
one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) ...
Need_Gap_Analys
an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage ...
Need_Objection
an objection by a prospective buyer that they have no need for the product offered by a salesperson. ...
Need_Satisfacti
an approach to selling based on soliciting information to uncover a buyerís need before attempting t ...
Negative_Demand
demand for products which consumers dislike and would prefer not to have to purchase. Negative deman ...
Negotiated_Cont
a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and s ...
Negotiated_Pric
a price agreed upon for the supply of goods or services by both buyer and seller. ...
Negotiated_Rate
a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company ...
Negotiated_Sell
a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. ...
Networking
establishing an informal set of contacts among people with common social and business interests as a ...
New_Account_Con
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is c ...
New_Products
products which are ?newî in one or other of two - new to a company or new to a market, they include ...
New_Product_Com
a group within a company responsible for new product policies, including the assignment of prioritie ...
New_Product_Dep
a permanent department within a company responsible for overseeing the development of all new produc ...
New_Product_Dev
the creation of new products needed for growth or to replace those in the decline stage of their lif ...
New_Product_Dup
the introduction by a company of a product that is known to the market but new to the company. See I ...
New_Task_Buying
an organisational buying situation in which the organisation has had no previous experience with the ...
New_To_The_Worl
products which serve a purpose for which no product has previously existed. See New Products. ...
Niche
see Market Niche ...
Nichemanship
a term used to refer to the art of skilful selection of market segments in which a firm can compete ...
Niche_Marketing
see Concentrated Marketing ...
Noise
any influence external to the sender or receiver which distorts the message in the communication pro ...
Nonverbal_Commu
the transmission of a message from sender to receiver without using words. See Body Language, Kinesi ...
Non_Business_Ma
see Non-Profit Marketing ...
Non_Cumulative_
a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount. ...
Non_Durable_Goo
see Consumer Non-Durables ...
Non_Family_Hous
singles and non-related individuals living together, the increase in the number of non-family househ ...
Non_Manipulativ
methods used in selling where a salesperson, rather than trying to force an unwanted product on a cu ...
Non_Monetary_Pr
that which it costs a consumer, other than money, to buy a product, the non-monetary price of purcha ...
Non_Packaged_Go
a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable ...
Non_Price_Compe
competition in which an element other than price (eg: prestige, convenience, taste etc) is the major ...
Non_probability
a sample in which the chance of an individual within the total population being chosen is not known. ...
Non_probability
the selection of a sampling unit by arbitrary methods, such as convenience and judgement. ...
Non_Profit_Mark
marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes ...
Non_Profit_Orga
organisations that buy and distribute goods and services for reasons other than the return of profit ...
Non_Selling_Act
tasks other than selling activities which form part of a salespersonís duties and responsibilities - ...
Non_Store_Retai
the merchandising of goods by means other than retail shops, merchandising by mail order, vending ma ...
Normative_Influ
the influence exerted on an individual by a reference group to conform to its norms. ...
No_Name_Brand
see Generic brand ...
No_Need_Objecti
an objection raised by a prospective buyer on the ground that the product offered by a salesperson i ...
NQT
abbrev. New Qualitative Technologies ...
Nutritional_Lab
the requirement, either by law or under voluntary industry codes, that certain products be marked wi ...
Credit
the allowance of time in which to pay for a purchase. See Consumer Credit. ...
another definition in the dictionary:
Knocking_Copy-advertising copy in which one manufacturer compares a product to the product of another, under the Advertising Code of Ethics administered by the Media Council of Australia, knocking copy is allowed provided one does not 'disparage identifiable products, services or advertisers in an unfair or misleading way'. See Comparison Advertising.
Run_Out_Strateg-a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sold, especially if the product has a sizable hard-core market which insists on buying it, often, the marketer may raise the price a little to obtain a slight premium price while paring all promotional costs. See Decline Stage, Product Lifecycle.
Rollout
the launch of a new product on a region by region basis as opposed to a national introduction, the r ...
another definition in the dictionary:
Order_Taker-a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Getter.
Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
Needs
innate feelings of deprivation in a person. See Wants. ...
another definition in the dictionary:
Market_Allocati-see Free Market System, Capitalist System.
Brand_Manager-an individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.
Profit_and_Loss
an accounting statement showing income, expenditure and profit over a given period. ...
another definition in the dictionary:
Marketing_Analy-see Marketing Audit.
Last_Chance_Clo-see Standing Room Only.
Isolation_Effec
the notion that a price will appear more attractive if the product is placed in the store next to a ...
another definition in the dictionary:
Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.
Foreseeability_-the notion under product liability laws that a manufacturer has an onus to foresee how a product might be misused and warn consumers accordingly.