The letter 'O' words

Objections
any form of sales resistance offered by a buyer to a salesperson. ...

Objectives
specific, measurable outcomes or results that an organisation plans to achieve in a given period. ...

Objective_and_T
a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling ...

Observation_Met
an method of obtaining marketing research data by watching human behaviour, mechanical monitoring de ...

Odd_Even_Pricin
see Odd Pricing. ...

Odd_Pricing
pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as Odd-E ...

Off_Invoice_All
a reduction in price allowed to a retailer in return for purchasing specific quantities of goods wit ...

Off_Premise_Buy
buying that is done by wholesalers and retailers through buying offices located overseas or in dista ...

Off_Price_Retai
a retail store specialising in buying leading brand items in bulk for resale at discount prices. ...

Oligopolistic_C
a competitive situation in which there are only a few sellers (of products that can be differentiate ...

Oligopoly
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing ...

Oligopsony
a market situation in which there are only a few buyers. ...

Omnibus_Survey
a type of marketing research survey, commonly organised by a major professional marketing research c ...

One_Level_Chann
a marketing channel in which there is only one intermediary (for example, a retailer) between manufa ...

One_Price_Polic
a policy of offering the same price to every customer. See Differential Pricing. ...

On_Pack_Premium
a common form of consumer sales promotion in which a gift is banded to the package of another produc ...

On_the_Job_Trai
sales training given in the field rather than in a formal classroom setting. See Curbside Sales Trai ...

Open_Bid
a system, common in the government market, of calling for bids from selected suppliers. ...

Open_Dating
an aspect of labelling in which certain products are required, either by law or under voluntary indu ...

Open_Ended_Ques
a question that allows the respondent the opportunity to express an opinion in his or her own words. ...

Open_Promotion
a sales promotion which is advertised widely and available to all who wish to enter. See Closed Prom ...

Open_System
any system or enterprise (nation or business firm) that is affected by external forces. ...

Open_to_Buy
the money that a reseller has available to spend on stock purchasing at any given time. ...

Operating_Expen
all the costs incurred by a firm in carrying out its day-to-day activities. ...

Operating_State
a statement of the financial results of a company's operations during an accounting period. ...

Opinion_Leader
an individual who actively provides opinions about products to others or from whom views, opinions a ...

Opportunity_Ana
see Marketing Opportunity Analysis. ...

Opportunity_Cos
the value of the benefit forfeited by choosing one alternative over another. ...

Opportunity_Mat
a diagnostic marketing tool providing a means of appraising environmental attributes to alert manage ...

Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventory System. ...

Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventoy System. ...

Optimising
an approach to planning in which a firm expresses its intention to do things better (as opposed to ' ...

Order_Cycle_Tim
the time between placement of the order by the customer and the receipt of the merchandise. ...

Order_Filling_C
warehousing, transportation, order processing, billing and collection of payments. ...

Order_Generatio
advertising, personal selling and sales promotion. ...

Order_Getter
a salesperson responsible for actively persuading customers to buy rather than simply collecting ord ...

Order_Processin
all of the activities related to filling a customer's order - checking the order, prices, terms, cus ...

Order_Taker
a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Get ...

Organisational_
the individual responsible for the firm's purchasing. See Buying Centre. ...

Organisational_
purchasing done by organisations for resale purposes, for use in the manufacture of other goods and ...

Organisational_
the study of the motives and actions of, and the influences upon, organisations while engaged in pur ...

Organisational_
an organisation's broad, longer-term aims or performance expectations as opposed to its organisation ...

Organisational_
the sum of all industrial, institutional, reseller and government markets whose buyers purchase prod ...

Organisational_
the sum of all industrial, institutional, reseller and government markets whose buyers purchase prod ...

Organisational_
see Industrial Services. ...

Organisational_
the way in which a firm has arranged its lines of authority and communication, and allocated duties ...

Organisation_Ma
activity related to the marketing of an association, school, college, hospital, sporting or social g ...

Outbound_Telema
telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inb ...

Outdoor_Adverti
advertising by means of posters and signs, stationary or mobile. ...

Outer_Directed_
one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) i ...

Outside_Order_T
a salesperson who visits customers to write up orders but is not responsible for persuading them to ...

Outside_Sales_F
manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to sup ...

Out_of_Stock_Co
the cost of sales lost when a particular item is not available when ordered by a customer. ...

Out_Suppliers
suppliers with whom the buying organisation has not had dealings previously and therefore considers ...

see also:

Market_Segmenta
the organisation of a firm's marketing activities so that a separate division is responsible for eac ...

another definition in the dictionary:

Consultative_Se-an approach to personal selling emphasising the role of the salesperson as consultant, the salesperson assists the buyer to identify needs and find need-satisfactions in the product range, seeking to build long-term customer relationships leading to repeat business. See Relationship Selling.

Sales_Effect_of-the effectiveness of an advertisement or advertising campaign in boosting sales of a product, generally hard to measure as sales may be influenced by factors other than advertising, such as the product's price, its other features, its availability and the actions of competitors. See Advertising Effectiveness.

Cognitive_Disso
a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirabl ...

another definition in the dictionary:

Shelf_Fee-See Slotting Allowance.

Dominant_Design-a product configuration which endures, a particular combination of product features which appears to satisfy the market and survives, without major change, for some time.

Authorisation
see Brand Authorisation. ...

another definition in the dictionary:

Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.

Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.

Small_Order_Pro
the problem of coping with sales orders which are so small that the cost of filling them offsets the ...

another definition in the dictionary:

Front_of_Counte-the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display pack.

Product_Adverti-advertising in which a company promotes a particular good or service.

Questionnaire_P
the trialling of a questionnaire to be used in a marketing research study on a small sample of respo ...

another definition in the dictionary:

Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.

Field_Research-see Primary Research.

Please, choose the letter