another definition in the dictionary:
Psychodrawing-a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands. See Qualitative Marketing Research.
Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.
The letter 'O' words
Objections
any form of sales resistance offered by a buyer to a salesperson. ...
Objectives
specific, measurable outcomes or results that an organisation plans to achieve in a given period. ...
Objective_and_T
a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling ...
Observation_Met
an method of obtaining marketing research data by watching human behaviour, mechanical monitoring de ...
Odd_Even_Pricin
see Odd Pricing. ...
Odd_Pricing
pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as Odd-E ...
Off_Invoice_All
a reduction in price allowed to a retailer in return for purchasing specific quantities of goods wit ...
Off_Premise_Buy
buying that is done by wholesalers and retailers through buying offices located overseas or in dista ...
Off_Price_Retai
a retail store specialising in buying leading brand items in bulk for resale at discount prices. ...
Oligopolistic_C
a competitive situation in which there are only a few sellers (of products that can be differentiate ...
Oligopoly
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing ...
Oligopsony
a market situation in which there are only a few buyers. ...
Omnibus_Survey
a type of marketing research survey, commonly organised by a major professional marketing research c ...
One_Level_Chann
a marketing channel in which there is only one intermediary (for example, a retailer) between manufa ...
One_Price_Polic
a policy of offering the same price to every customer. See Differential Pricing. ...
On_Pack_Premium
a common form of consumer sales promotion in which a gift is banded to the package of another produc ...
On_the_Job_Trai
sales training given in the field rather than in a formal classroom setting. See Curbside Sales Trai ...
Open_Bid
a system, common in the government market, of calling for bids from selected suppliers. ...
Open_Dating
an aspect of labelling in which certain products are required, either by law or under voluntary indu ...
Open_Ended_Ques
a question that allows the respondent the opportunity to express an opinion in his or her own words. ...
Open_Promotion
a sales promotion which is advertised widely and available to all who wish to enter. See Closed Prom ...
Open_System
any system or enterprise (nation or business firm) that is affected by external forces. ...
Open_to_Buy
the money that a reseller has available to spend on stock purchasing at any given time. ...
Operating_Expen
all the costs incurred by a firm in carrying out its day-to-day activities. ...
Operating_State
a statement of the financial results of a company's operations during an accounting period. ...
Opinion_Leader
an individual who actively provides opinions about products to others or from whom views, opinions a ...
Opportunity_Ana
see Marketing Opportunity Analysis. ...
Opportunity_Cos
the value of the benefit forfeited by choosing one alternative over another. ...
Opportunity_Mat
a diagnostic marketing tool providing a means of appraising environmental attributes to alert manage ...
Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventory System. ...
Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventoy System. ...
Optimising
an approach to planning in which a firm expresses its intention to do things better (as opposed to ' ...
Order_Cycle_Tim
the time between placement of the order by the customer and the receipt of the merchandise. ...
Order_Filling_C
warehousing, transportation, order processing, billing and collection of payments. ...
Order_Generatio
advertising, personal selling and sales promotion. ...
Order_Getter
a salesperson responsible for actively persuading customers to buy rather than simply collecting ord ...
Order_Processin
all of the activities related to filling a customer's order - checking the order, prices, terms, cus ...
Order_Taker
a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Get ...
Organisational_
the individual responsible for the firm's purchasing. See Buying Centre. ...
Organisational_
purchasing done by organisations for resale purposes, for use in the manufacture of other goods and ...
Organisational_
the study of the motives and actions of, and the influences upon, organisations while engaged in pur ...
Organisational_
an organisation's broad, longer-term aims or performance expectations as opposed to its organisation ...
Organisational_
the sum of all industrial, institutional, reseller and government markets whose buyers purchase prod ...
Organisational_
the sum of all industrial, institutional, reseller and government markets whose buyers purchase prod ...
Organisational_
see Industrial Services. ...
Organisational_
the way in which a firm has arranged its lines of authority and communication, and allocated duties ...
Organisation_Ma
activity related to the marketing of an association, school, college, hospital, sporting or social g ...
Outbound_Telema
telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inb ...
Outdoor_Adverti
advertising by means of posters and signs, stationary or mobile. ...
Outer_Directed_
one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) i ...
Outside_Order_T
a salesperson who visits customers to write up orders but is not responsible for persuading them to ...
Outside_Sales_F
manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to sup ...
Out_of_Stock_Co
the cost of sales lost when a particular item is not available when ordered by a customer. ...
Out_Suppliers
suppliers with whom the buying organisation has not had dealings previously and therefore considers ...
see also:
No_Need_Objecti
an objection raised by a prospective buyer on the ground that the product offered by a salesperson i ...
another definition in the dictionary:
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
Service_Insepar-see Inseparability.
Advertising_Age
a firm specialising in the creation, design and media placement of advertisements, and in the planni ...
another definition in the dictionary:
Intraorganisati-an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.
Economies_of_Sc-reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.
Merchant
_an independent marketing intermediary. ...
another definition in the dictionary:
Advertising_Bud-the sum allocated in a particular accounting period for expenditure on advertising, also called an Advertising Allocation or an Advertising Appropriation.
Niche-see Market Niche
High_Price_Stra
a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisati ...
another definition in the dictionary:
Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
Break_Even-the point at which total revenue is equal to total cost.
Objectives
specific, measurable outcomes or results that an organisation plans to achieve in a given period. ...
another definition in the dictionary:
ROI-abbrev. Return on Investment.
Skimming-see Market Skimming Pricing.
