another definition in the dictionary:
Selective_Expos-the perception by an individual of certain, more relevant, facts or advertisements but not of others, also called Selective Perception. See Selective Distortion, Selective Retention.
Product_Differe-a marketing philosophy in which the seller views the market as a homogeneous whole, but produces two or more products for it, the products, differing in attributes (price, style, quality, etc), are designed to offer variety rather than to satisfy the needs and wants of different market segments. See Mass Marketing, Target Marketing.
The letter 'Q' words
Qangos
acronym for Quasi-autonomous Non-government Agencies. ...
Qualified_Avail
the individuals and organisations in a particular market who are interested in a product, can afford ...
Qualifying_the_
asking questions to discover whether a prospective buyer has a need for the product, can afford it, ...
Qualitative_Mar
marketing research which is not generally quantifiable, research which seeks insights into a marketi ...
Qualitative_Obj
objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as ...
Quality_Circles
a management technique with its origin in Japanese industry, developed as a means of increasing prod ...
Quality_Control
measures taken by organisations to ensure that all legal requirements, and consumer expectations, of ...
Quality_Creep
a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over tim ...
Quality_Modific
any change made to the quality of a product. ...
Quantitative_Ma
marketing research that can be quantified, the collection of data that can be expressed in numerical ...
Quantitative_Ob
objectives which can be expressed in specific numerical terms, for example, a salesperson might set ...
Quantity_Adjust
see Price-Taker. ...
Quantity_Discou
a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have ...
Questionnaire_
an instrument used for soliciting responses in a marketing research survey, a list of questions. ...
Questionnaire_P
the trialling of a questionnaire to be used in a marketing research study on a small sample of respo ...
Question_Marks
a classification of products or strategic business units used in the Boston Consulting Group Product ...
Question_Method
handling a buyer's by making the prospect answer his or her own objection. If, for example, the buye ...
Quick_Ratio
one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing c ...
Quota
any restriction imposed by law on the quantity of a product which can be produced or imported, a for ...
Quota_Sample
a nonprobability sample, chosen without regard to location, representativeness, etc. from individual ...
see also:
State_of_Being_
see Demographics. ...
another definition in the dictionary:
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.
Divergent_Acqui
difersification into new or unrelated businesses. See Convergent Acquisition, Diversification. ...
another definition in the dictionary:
Bias-see Interviewer Bias.
Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.
Consummatory_Ad
advertising which stresses the benefits of taking immediate action to purchase. ...
another definition in the dictionary:
Inventory_Remar-an innovative strategy for reducing the risks of introducing a new product. Prior to the launch of the new product, a firm may negotiate with an inventory remarketing company for the sale of any unused stock of the new product in the event that it fails to sell as well as expected, thus, the inventory remarketing company will buy the balance of the stock, at the previously agreed price, and resell it, usually in a different market and through different distribution channels.
Business_Analys-a stage in the new product development process in which the information gathered in the screening, concept development and testing and marketing planning stages is used to produce break-even and return-on-investment projections. See New Product Development.
Evoked_Set
brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the C ...
another definition in the dictionary:
Product_Orienta-a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market, the orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation's objectives will be most readily achieved by a concentration on these.
Sales_Planning-the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.
Contractual_Sal
salespeople who are not full or part-time paid representatives of a company but who sell for it on a ...
another definition in the dictionary:
Marketing_Model-computer based simulations of realistic marketing situations which allow alternative decisions to be tested for optimum results.
Regressive_Comm-a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.
