another definition in the dictionary:
Distributor_s_B-a brand owned or controlled by an organisation, the primary economic commitment of which is to distribution rather than production, also called a private brand or a house brand. See Manufacturer's Brand.
Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.
Qangos
acronym for Quasi-autonomous Non-government Agencies. ...
Qualified_Avail
the individuals and organisations in a particular market who are interested in a product, can afford ...
Qualifying_the_
asking questions to discover whether a prospective buyer has a need for the product, can afford it, ...
Qualitative_Mar
marketing research which is not generally quantifiable, research which seeks insights into a marketi ...
Qualitative_Obj
objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as ...
Quality_Circles
a management technique with its origin in Japanese industry, developed as a means of increasing prod ...
Quality_Control
measures taken by organisations to ensure that all legal requirements, and consumer expectations, of ...
Quality_Creep
a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over tim ...
Quality_Modific
any change made to the quality of a product. ...
Quantitative_Ma
marketing research that can be quantified, the collection of data that can be expressed in numerical ...
Quantitative_Ob
objectives which can be expressed in specific numerical terms, for example, a salesperson might set ...
Quantity_Adjust
see Price-Taker. ...
Quantity_Discou
a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have ...
Questionnaire_
an instrument used for soliciting responses in a marketing research survey, a list of questions. ...
Questionnaire_P
the trialling of a questionnaire to be used in a marketing research study on a small sample of respo ...
Question_Marks
a classification of products or strategic business units used in the Boston Consulting Group Product ...
Question_Method
handling a buyer's by making the prospect answer his or her own objection. If, for example, the buye ...
Quick_Ratio
one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing c ...
Quota
any restriction imposed by law on the quantity of a product which can be produced or imported, a for ...
Quota_Sample
a nonprobability sample, chosen without regard to location, representativeness, etc. from individual ...
Portfolio_Analy
the systematic evaluation or assessment of a company's businesses or products, two variables frequen ...
another definition in the dictionary:
Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.
Product_Line_Ex
one of four possible segmentation strategies (with concentrated segmentation strategy, market segmen ...
another definition in the dictionary:
Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.
Derived_Demand_-demand for raw materials in a producer market which is based on the demand for consumer products. See Primary Demand.
Creative_Sellin
an approach to selling in which salespeople aggressively seek out customers and use well-planned str ...
another definition in the dictionary:
Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.
Broad_Assortmen-an assortment strategy in which a reseller decides to carry a wide range of related product lines. See Assortment Strategies, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Corporate_Umbre
a term used in reference to the use made of the corporate name and corporate image as a shield for n ...
another definition in the dictionary:
Adviser_Approac-a closing technique in which a salesperson specifies all that a customer will require to solve the problem at hand, and advises (or counsels) that the offer be accepted, also referred to as the Counsellor Close. See Close.
Anchor_Store-a popular, major retailer located within a shopping mall to attract mall patronage.
Effective_Buyin
an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc ...
another definition in the dictionary:
Customer_Orient-a management philosophy or state-of-mind in which it is recognised that the effective and efficient satisfaction of customer needs and wants provides the surest means of achieving the organisation's own goals.
Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.