another definition in the dictionary:
Service_Intangi-see Intangibility.
Atomistic_Compe-see Pure Competition.
The letter 'T' words
Tactic
a detailed, specific plan or course of action by which a strategy is to be implemented. See Strategy ...
Tactical_Planni
planning of the shorter-term tactics to be used in implementating strategies to be employed in achie ...
Tactile_Communi
a form of nonverbal communication or body language in which touching, handshaking, kissing, etc. con ...
Tagging
see Dealer Listing. ...
Tamper_Proofing
the sealing of packages of products in such a way as to make deliberate, undetected interference wit ...
Tangible_Produc
elements of a product which have physical dimensions or are discernible by the senses. See Intangibl ...
Tangible_Symbol
a service mark or design, usually of solid appearance, used by some service organisations as a means ...
Targeted_Revenu
the desired income from sales of the goods and services produced. ...
Target_Audience
a commonly used measure of the gross cumulative exposure of an advertising campaign. ...
Target_Margin_o
the desired profit on each sale, used to determine the selling price where the average total cost is ...
Target_Market
the group whose needs and wants the company wishes to satisfy. ...
Target_Price
a price which is set in order to achieve a set percentage return on investment or a certain level of ...
Target_Public
the group whose needs and wants are served by a nonprofit organisation. ...
Target_Return_o
a pricing method which seeks the achievement of a desired return on investment. ...
Target_Return_P
a pricing method in which a formula is used to calculate the price to be set for a product to return ...
Tariff
a government tax or duty on imported goods. ...
TARPS
abbrev. Target Audience Rating Points. ...
Team_Selling
the use of two or more representatives from a selling company to present a product to a buying organ ...
Technical_Sales
a salesperson hired primarily for his or her technical or scientific expertise. ...
Technological_E
that part of the firm's external environment in which changes in technology affect the firm's market ...
Telemarketing
a cost effective method of selling to prospective customers and of maintaining contact with existing ...
Telephone_Inter
a rapid and moderately inexpensive means of gathering marketing research data. ...
Teleshopping
a form of non-store or in-home retailing in which the consumer can purchase goods and services shown ...
Terminal_Market
the market to which commodity products are shipped from local and regional markets for processing an ...
Territorialisat
the division of a sales region into territories. ...
Testimonials
written recommendations from satisfied purchasers of a product to be used in selling it to new prosp ...
Test_Market
a city, region or state used to test market reaction to a new product and marketing program before f ...
Test_Marketing
see Market Testing. ...
Theory_in_Use_M
a decision-making tool employing previous learning and experience, theory-in-use models incorporate ...
Third_Line_Forc
an arrangement in which a manufacturer sells a prodcut to a reseller only on the condition that the ...
Thought_Leader_
a technique sometimes used in the exploratory stage of marketing research where personal interviews ...
Threat_Matrix
see SWOT Analysis. ...
Threshold_Firm
see Market Nicher. ...
Thrust_Marketin
a term used to refer to situations in which sales managers change their titles to marketing managers ...
Tie_In_Arrangem
an arrangement in which a manufacturer sells a product to a reseller only on condition that the rese ...
Time_Analysis
a time management technique in which the amount of time allocated to each job activity is recorded a ...
Time_Efficient_
a recent trend in retailing in which retailers attempt to position themselves by emphasising the spe ...
Time_Management
the perception of time as a valuable asset and the systemmatic structuring of it to conserve resourc ...
Time_Prices
the shopping time, travel time, waiting time, performance time and monitoring time that are part of ...
Time_Utility
the value given to a product by virtue of the fact that it is available at the time it is required. ...
Timing_Objectio
an objection by a prospective buyer to the timing of the purchase of the goods offered by a salesper ...
Title_Flow
the transfer of title or ownership of products as they pass from one member to the next in a channel ...
Top_Down_Approa
an approach to planning in which senior management determines objectives, strategies, tactics, etc w ...
Top_Down_Approa
an approach to promotion budgeting in which the amount to be spent on promotion is determined by sen ...
Top_Down_Approa
an approach to forecasting which takes the company's objectives rather than market conditions as its ...
TPC
abbrev. Trade Practices Commission. ...
Trademark
a name, design or symbol registered for the exclusive use by a manufacturer to distinguish its produ ...
Traders
the earliest form of salespeople, existing in most ancient societies, typically, traders had ownersh ...
Trade_Barriers
economic and financial measures, including tariffs, quotas, documentation requirements, etc. imposed ...
Trade_Discount
an allowance or price reduction in payment for a channel member's participation in the distribution ...
Trade_Practices
legislation introduced to protect consumers from unfair dealings with sellers. ...
Trade_Practices
a body established under the Trade Practices Act 1974 (Commonwealth) to administer and enforce the A ...
Trade_Promotion
see Trade Sales Promotion. ...
Trade_Publicati
magazines, newletters, journals, directories, etc which serve the interests of particular industries ...
Trade_Sales_Pro
an incentive offered to resellers to encourage them to buy more of a particular product and to sell ...
Trade_Selling
selling products to wholesalers and retailers for resale purposes. ...
Trade_Show
an exhibition or fair at which manufacturers display their products for the benefit of visiting whol ...
Trading_Areas
major cities and centres of business, often used as the basis of sales territory organisation to min ...
Trading_Down
adding a lower-priced version of a product to the range, generally to capture a new market segment n ...
Trading_Stamps
a form of sales promotion used by retailers in which customers receive stamps or coupons in proporti ...
Trading_Up
adding a higher-priced, higher-quality version of a product to the range, generally to increase sale ...
Traffic_Builder
the lowest-priced item in a product line. See Prestige Builder, Product Line. ...
Transactional_F
one of the three kinds of functions (with facilitating functions and logistical functions) performed ...
Transfer_Price
the price charged by one division of a large company for the shipment of its goods from one profit c ...
Translation_Met
see Boomerang Method. ...
Traveller
an old term for a salesperson, a travelling salesperson. ...
Travelling_Sale
see Traveller. ...
Trend_Analysis
a forecasting method in which likely future sales are estimated by statistical analysis of previous ...
Trial_Close
a technique used in selling to assess the buyer's readiness to make a purchase decision. A trial clo ...
Trial_Objective
one of a three possible aims or objectives (with loading objective and loyalty objective) of a consu ...
Trickle_Across_
the notion that the adoption of a particular fashion will spread horizontally within several socioec ...
Trickle_Down_Co
the notion that the adoption of a particular fashion will flow downward from one socioeconomic layer ...
Trickle_Up_Conc
the notion that the adoption of a particular fashion will flow upward from one socioeconomic layer o ...
Try_On_For_Size
a buyer-based approach to pricing in which salespeople test resellers' reactions to the proposed pri ...
Turnover_Method
see T-O Technique. ...
Two_Level_Chann
a marketing channel in which there are two levels of intermediaries (for example, a wholesaler and a ...
Two_Way_Stretch
introducing new products into a product line at both the higher and lower priced ends at the same ti ...
Tying_Contract
an agreement, usually illegal, which forces an intermediary (wholesaler, retailer, etc) to purchase ...
T_O_Technique
a closing technique commonly used in retailing where one salesperson 'turns over' the customer to an ...
see also:
Distributor_s_B
a brand owned or controlled by an organisation, the primary economic commitment of which is to distr ...
another definition in the dictionary:
Horizontal_Mark-the organisation of marketing activities by independent firms on the same level in a marketing channel so that they work closely together in buying, promotion, etc. to achieve economies of scale.
Demand_Backward-a method of pricing in which prices are set by determining what consumers are willing to pay, then, costs are deducted to see if the profit margin is adequate.
Market_Penetrat
a growth strategy in which a company concentrates its efforts on its target market in order to attra ...
another definition in the dictionary:
Company_Mission-see Corporate Mission.
Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.
Carryover_Effec
the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, ...
another definition in the dictionary:
Semantic_Differ-a rating scale technique using pairs of words of opposite meaning.
EEC-abbrev. European Economic Community.
Demographic_Cha
variables within a nation's population, such as age, gender, income level, marital status, ethnic or ...
another definition in the dictionary:
Brand_Developme-a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.
Off_Price_Retai-a retail store specialising in buying leading brand items in bulk for resale at discount prices.
Local_Buy
the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local r ...
another definition in the dictionary:
Piggybacking-a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
