another definition in the dictionary:
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Implementation-the stage in the marketing management process when plans are put into action. See Marketing Management.
Tactic
a detailed, specific plan or course of action by which a strategy is to be implemented. See Strategy ...
Tactical_Planni
planning of the shorter-term tactics to be used in implementating strategies to be employed in achie ...
Tactile_Communi
a form of nonverbal communication or body language in which touching, handshaking, kissing, etc. con ...
Tagging
see Dealer Listing. ...
Tamper_Proofing
the sealing of packages of products in such a way as to make deliberate, undetected interference wit ...
Tangible_Produc
elements of a product which have physical dimensions or are discernible by the senses. See Intangibl ...
Tangible_Symbol
a service mark or design, usually of solid appearance, used by some service organisations as a means ...
Targeted_Revenu
the desired income from sales of the goods and services produced. ...
Target_Audience
a commonly used measure of the gross cumulative exposure of an advertising campaign. ...
Target_Margin_o
the desired profit on each sale, used to determine the selling price where the average total cost is ...
Target_Market
the group whose needs and wants the company wishes to satisfy. ...
Target_Price
a price which is set in order to achieve a set percentage return on investment or a certain level of ...
Target_Public
the group whose needs and wants are served by a nonprofit organisation. ...
Target_Return_o
a pricing method which seeks the achievement of a desired return on investment. ...
Target_Return_P
a pricing method in which a formula is used to calculate the price to be set for a product to return ...
Tariff
a government tax or duty on imported goods. ...
TARPS
abbrev. Target Audience Rating Points. ...
Team_Selling
the use of two or more representatives from a selling company to present a product to a buying organ ...
Technical_Sales
a salesperson hired primarily for his or her technical or scientific expertise. ...
Technological_E
that part of the firm's external environment in which changes in technology affect the firm's market ...
Telemarketing
a cost effective method of selling to prospective customers and of maintaining contact with existing ...
Telephone_Inter
a rapid and moderately inexpensive means of gathering marketing research data. ...
Teleshopping
a form of non-store or in-home retailing in which the consumer can purchase goods and services shown ...
Terminal_Market
the market to which commodity products are shipped from local and regional markets for processing an ...
Territorialisat
the division of a sales region into territories. ...
Testimonials
written recommendations from satisfied purchasers of a product to be used in selling it to new prosp ...
Test_Market
a city, region or state used to test market reaction to a new product and marketing program before f ...
Test_Marketing
see Market Testing. ...
Theory_in_Use_M
a decision-making tool employing previous learning and experience, theory-in-use models incorporate ...
Third_Line_Forc
an arrangement in which a manufacturer sells a prodcut to a reseller only on the condition that the ...
Thought_Leader_
a technique sometimes used in the exploratory stage of marketing research where personal interviews ...
Threat_Matrix
see SWOT Analysis. ...
Threshold_Firm
see Market Nicher. ...
Thrust_Marketin
a term used to refer to situations in which sales managers change their titles to marketing managers ...
Tie_In_Arrangem
an arrangement in which a manufacturer sells a product to a reseller only on condition that the rese ...
Time_Analysis
a time management technique in which the amount of time allocated to each job activity is recorded a ...
Time_Efficient_
a recent trend in retailing in which retailers attempt to position themselves by emphasising the spe ...
Time_Management
the perception of time as a valuable asset and the systemmatic structuring of it to conserve resourc ...
Time_Prices
the shopping time, travel time, waiting time, performance time and monitoring time that are part of ...
Time_Utility
the value given to a product by virtue of the fact that it is available at the time it is required. ...
Timing_Objectio
an objection by a prospective buyer to the timing of the purchase of the goods offered by a salesper ...
Title_Flow
the transfer of title or ownership of products as they pass from one member to the next in a channel ...
Top_Down_Approa
an approach to planning in which senior management determines objectives, strategies, tactics, etc w ...
Top_Down_Approa
an approach to promotion budgeting in which the amount to be spent on promotion is determined by sen ...
Top_Down_Approa
an approach to forecasting which takes the company's objectives rather than market conditions as its ...
TPC
abbrev. Trade Practices Commission. ...
Trademark
a name, design or symbol registered for the exclusive use by a manufacturer to distinguish its produ ...
Traders
the earliest form of salespeople, existing in most ancient societies, typically, traders had ownersh ...
Trade_Barriers
economic and financial measures, including tariffs, quotas, documentation requirements, etc. imposed ...
Trade_Discount
an allowance or price reduction in payment for a channel member's participation in the distribution ...
Trade_Practices
legislation introduced to protect consumers from unfair dealings with sellers. ...
Trade_Practices
a body established under the Trade Practices Act 1974 (Commonwealth) to administer and enforce the A ...
Trade_Promotion
see Trade Sales Promotion. ...
Trade_Publicati
magazines, newletters, journals, directories, etc which serve the interests of particular industries ...
Trade_Sales_Pro
an incentive offered to resellers to encourage them to buy more of a particular product and to sell ...
Trade_Selling
selling products to wholesalers and retailers for resale purposes. ...
Trade_Show
an exhibition or fair at which manufacturers display their products for the benefit of visiting whol ...
Trading_Areas
major cities and centres of business, often used as the basis of sales territory organisation to min ...
Trading_Down
adding a lower-priced version of a product to the range, generally to capture a new market segment n ...
Trading_Stamps
a form of sales promotion used by retailers in which customers receive stamps or coupons in proporti ...
Trading_Up
adding a higher-priced, higher-quality version of a product to the range, generally to increase sale ...
Traffic_Builder
the lowest-priced item in a product line. See Prestige Builder, Product Line. ...
Transactional_F
one of the three kinds of functions (with facilitating functions and logistical functions) performed ...
Transfer_Price
the price charged by one division of a large company for the shipment of its goods from one profit c ...
Translation_Met
see Boomerang Method. ...
Traveller
an old term for a salesperson, a travelling salesperson. ...
Travelling_Sale
see Traveller. ...
Trend_Analysis
a forecasting method in which likely future sales are estimated by statistical analysis of previous ...
Trial_Close
a technique used in selling to assess the buyer's readiness to make a purchase decision. A trial clo ...
Trial_Objective
one of a three possible aims or objectives (with loading objective and loyalty objective) of a consu ...
Trickle_Across_
the notion that the adoption of a particular fashion will spread horizontally within several socioec ...
Trickle_Down_Co
the notion that the adoption of a particular fashion will flow downward from one socioeconomic layer ...
Trickle_Up_Conc
the notion that the adoption of a particular fashion will flow upward from one socioeconomic layer o ...
Try_On_For_Size
a buyer-based approach to pricing in which salespeople test resellers' reactions to the proposed pri ...
Turnover_Method
see T-O Technique. ...
Two_Level_Chann
a marketing channel in which there are two levels of intermediaries (for example, a wholesaler and a ...
Two_Way_Stretch
introducing new products into a product line at both the higher and lower priced ends at the same ti ...
Tying_Contract
an agreement, usually illegal, which forces an intermediary (wholesaler, retailer, etc) to purchase ...
T_O_Technique
a closing technique commonly used in retailing where one salesperson 'turns over' the customer to an ...
ror
a measure of the extent to which the chosen sample in a marketing research study can be expected to ...
another definition in the dictionary:
Available_Marke-that part of the total market which professes an interest in a product, can afford to purchase it, and is not prevented by access barriers from reaching it. See Access Barriers, Market Entry Barriers.
Communication_P-the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
Product_Line_Pr
reducing the depth of a product line by deleting less profitable offerings in a particular product c ...
another definition in the dictionary:
Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.
Lead_Generation-the activity of identifying potential customers.
Free_Associatio
a method of collecting qualitative marketing research data in which respondents are asked to supply ...
another definition in the dictionary:
Continuum_of_Sa-the idea that all kinds of sales jobs are similar in some respects but vary in the degree of difficulty involved, the difficulty is linked to the amount of creativity required in finding new customers and persuading them to buy, and to the tangibility and complexity of the product.
Impact-the force that an advertisement or message will have on a target consumer, television advertising, for example, because it combines sight and sound, will typically have greater impact than print media.
ASIC
abbrev. Australian Standard Industrial Classification. ...
another definition in the dictionary:
Sender-the originator of the message in the communication process, also called the Source. See Communication Process.
By_Product-a secondary product produced during the process of manufacturing another.
Mission
see Corporate Mission. ...
another definition in the dictionary:
Market_Penetrat-an approach to pricing in which a manufacturer sets a relatively low price for a product in the introductory stage of its life cycle with the intention of building market share. See Market Skimming Pricing.
Sales_Leads-telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer.