another definition in the dictionary:
Satisficing-a planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.
Concentric_Dive-a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers. See Conglomerate Diversification, Horizontal Diversification.
The letter 'U' words
Ullage
the amount by which a bottle, box, packet, etc (of soft drink, breakfast cereal, potato chips, or th ...
Umbrella_Pricin
a pricing situation common in oligopolistic market situations where the larger firms, by keeping pri ...
Unaided_Recall_
a means of evaluating the effectiveness of a company's recent advertising, without help from the res ...
Unbundling
eliminating one or more of the elements of a firm's product offering, for example, a firm selling co ...
Undifferentiate
see Mass Marketing. ...
Uniform_Deliver
a pricing method, sometimes referred to as 'postage stamp' pricing, in which all customers pay the s ...
Unique_Selling_
the particular quality, feature or benefit of a product which a competitor's product, although simil ...
Unit_Pricing
an aspect of labelling in which, either by law or under voluntary industry codes, marketers are requ ...
Unit_Volume_Quo
a common form of sales assignment, goal or target used to measure a salesperson's performance, the s ...
Universality
a feature of ideas marketing that distinguishes it from other forms of marketing, universality means ...
Universal_Produ
the American system of computer-assisted product identification, the equivalent system in Australia ...
Universe
see Population. ...
Unplanned_Canni
the unexpected loss of sales from one product to another more recently introduced product in the lin ...
Unsegmented_Mar
see Mass Marketing, Undifferentiated Marketing. ...
Unsought_Goods
a category of goods and services which the buyer (a) is unaware of, or (b) would prefer not to think ...
UPC
abbrev. Universal Product Code. ...
Upside_Elastici
a term used in reference to the sensitivity of consumers to an increase in the price of a particular ...
Upside_Inelasti
a term used in reference to the sensitivity of consumers to an increase in the price of a particular ...
Upward_Stretchi
introducing a new product into a product line at the higher priced end of the market. See Downward S ...
Usage_Rate
a measure of the quantity of a product consumed by a user in a given period, users may be subdivided ...
Users
those individuals in the buying centre who will actually use the product being considered for purcha ...
USP
abbrev. Unique Selling Proposition. ...
Utility
the inherent quality or ability of a product to satisfy a want. See Economic Utility, Form Utility, ...
see also:
Objections
any form of sales resistance offered by a buyer to a salesperson. ...
another definition in the dictionary:
Demography-the study of the range of physical, social and economic characteristics that exist within a population.
Credit_Terms-conditions negotiated between seller and buyer relating to the time within which the buyer is obliged to pay for the products purchased and any discounts to be allowed by the seller for earlier payment or additional services performed.
Delphi_Techniqu
a forecasting method in which a cordinator seeks predictions from experts who revise their opinions ...
another definition in the dictionary:
Price_Competiti-a competitive situation in which price is used as the major means of differentiating the product of one firm from that of a rival. See Non-price Competition.
Slippage-in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase.
Blue_Sky_Laws
legislation intended to prevent sales to gullible investors. ...
another definition in the dictionary:
Market_Speciali-see Market Nicher.
Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.
Customary_Price
the traditional price, the price that consumers expect to pay for a certain product. ...
another definition in the dictionary:
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
Raw_Materials-a classification of industrial goods that are basic materials which become part of a physical product in the manufacturing process.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...
another definition in the dictionary:
Body_Language-a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey a message from sender to receiver. See Nonverbal Communication, Kinesic Communication, Proxemic Communication, Tactile Communication.
Advertising_Bud-decisions pertaining to the amount to be allocated to advertising expenditure in a given period, common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method, Percentage-of-Sales Method, Competitive Parity Budgeting, Objective and Task Method of Budgeting, Computer Modelling.
