another definition in the dictionary:
Inflation-an economic situation in which rising prices result in a fall in the purchasing value of money.
Informal_Market-the part of a marketing organisation made up of the many working relationships that develop over time, outside the formal lines of authority, among departmental managers.
The letter 'U' words
Ullage
the amount by which a bottle, box, packet, etc (of soft drink, breakfast cereal, potato chips, or th ...
Umbrella_Pricin
a pricing situation common in oligopolistic market situations where the larger firms, by keeping pri ...
Unaided_Recall_
a means of evaluating the effectiveness of a company's recent advertising, without help from the res ...
Unbundling
eliminating one or more of the elements of a firm's product offering, for example, a firm selling co ...
Undifferentiate
see Mass Marketing. ...
Uniform_Deliver
a pricing method, sometimes referred to as 'postage stamp' pricing, in which all customers pay the s ...
Unique_Selling_
the particular quality, feature or benefit of a product which a competitor's product, although simil ...
Unit_Pricing
an aspect of labelling in which, either by law or under voluntary industry codes, marketers are requ ...
Unit_Volume_Quo
a common form of sales assignment, goal or target used to measure a salesperson's performance, the s ...
Universality
a feature of ideas marketing that distinguishes it from other forms of marketing, universality means ...
Universal_Produ
the American system of computer-assisted product identification, the equivalent system in Australia ...
Universe
see Population. ...
Unplanned_Canni
the unexpected loss of sales from one product to another more recently introduced product in the lin ...
Unsegmented_Mar
see Mass Marketing, Undifferentiated Marketing. ...
Unsought_Goods
a category of goods and services which the buyer (a) is unaware of, or (b) would prefer not to think ...
UPC
abbrev. Universal Product Code. ...
Upside_Elastici
a term used in reference to the sensitivity of consumers to an increase in the price of a particular ...
Upside_Inelasti
a term used in reference to the sensitivity of consumers to an increase in the price of a particular ...
Upward_Stretchi
introducing a new product into a product line at the higher priced end of the market. See Downward S ...
Usage_Rate
a measure of the quantity of a product consumed by a user in a given period, users may be subdivided ...
Users
those individuals in the buying centre who will actually use the product being considered for purcha ...
USP
abbrev. Unique Selling Proposition. ...
Utility
the inherent quality or ability of a product to satisfy a want. See Economic Utility, Form Utility, ...
see also:
Distributor_s_B
a brand owned or controlled by an organisation, the primary economic commitment of which is to distr ...
another definition in the dictionary:
Automatic_Respo-see Routine Response Behaviour.
Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.
Problem_Solving
an approach to selling in which the salesperson works with the buyer to evaluate alternative solutio ...
another definition in the dictionary:
Bundled_Pricing-see Bundling.
Order_Taker-a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Getter.
Personal_Sellin
a form of promotion utilising the services of a sales team, one of the major controllable variables ...
another definition in the dictionary:
Movie_Tie_Ins-a promotional strategy in which a payment is made to a movie company in return for prominent featuring of a particular product in a forthcoming feature film. See Entertainment Marketing, Promotional Partnership..
Purchase_Labora-See Accelerated Test Marketing.
Family_Brand
a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canne ...
another definition in the dictionary:
Corporate_Image-advertising aimed at establishing an identity for a firm in the public mind. See Corporate Advertising, Corporate Image.
Market-all the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
FACTS
abbrev. Federation of Australian Commercial Television Stations. ...
another definition in the dictionary:
Brainstorming-an idea generating process commonly used in new product development, the process encourages open communication and full participation by group members, while withholding any criticism. Evaluation takes place after all ideas have been expressed. See Idea Generation, New Product Development.
Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.
