another definition in the dictionary:
Service_Form_Co-organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education, these course providers are service form competitors..
Oligopsony-a market situation in which there are only a few buyers.
The letter 'V' words
Validity
in marketing research, the obtaining of the right information for the purposes of the study. ...
Valid_Objection
a truthful objection raised by a prospective buyer to a good or service offered by a salesperson, so ...
VALS
abbrev. Values and Lifestyle System. ...
Values
enduring moral beliefs shared by members of a society and contributing to its culture. ...
Values_and_Life
a technique, developed in the U.S. by SRI International, in which individuals are classified into gr ...
Value_Added_Con
a recognition by the company that the price consumers are prepared to pay for its product will depen ...
Value_Added_Tax
a tax based on the amount by which value has been added to a product at each stage of production. ...
Value_Added_Who
providing more wholesaler services and lowering the cost of these services to retailers to improve p ...
Value_Analysis
the rating by a buying organisation of slightly different product offerings for the same task on a s ...
Value_and_Life_
a system developed at Stanford Research Institute for classifying the American adult population into ...
Value_Pricing
a pricing approach in which the selling price of a good or service is based on the company's assessm ...
Value_Propositi
a clear statement of who the target market for a particular product is, of what key benefits the pro ...
Value_Retailing
positioning a retail store as one in which consumers receive greater overall value-to-cost benefits ...
Vampiring
a colloquial term used in reference to a situation in which a celebrity (from the media, arts, sport ...
Van_Distributor
a specialty wholesaler making frequent and regular deliveries of fast-moving consumer goods, mainly ...
Variability
one of the four characteristics (with inseparability, intangibility and perishability) which disting ...
Variable_Pricin
see Flexible Pricing. ...
Variety_Seeking
purchase decisions made by consumers who are willing to try a diversity of brands for variety and to ...
Vending_Machine
a coin-operated device which can be used to dispense a variety of consumer products (food, cigarette ...
Vendor
a seller or supplier. ...
Vendor_Analysis
the rating by a buying organisation of all possible suppliers of a product on a scale to select the ...
Vendor_Loyalty
the allegiance a firm gives to a supplier, straight rebuys usually reflect vendor loyalty but they a ...
Vendor_Rating
see Vendor Analysis. ...
Vendor_Selectio
the decision-making that occurs when a firm selects a supplier in order to minimise the risk of choo ...
Venture_Team
key people from various departments of an organisation given responsibility for the development of a ...
Vertical_Channe
discord among members at different levels of a marketing channel, for example manufacturer-wholesale ...
Vertical_Co_ope
shared advertising by two or more members at different levels of a channel of distribution, each pay ...
Vertical_Decisi
management decisions which coordinate the flow of goods and services, title, information, payment an ...
Vertical_Divers
see Vertical Integration. ...
Vertical_Integr
a strategy for growth in which a company adds new facilities to existing manufacturing or distributi ...
Vertical_Market
a market for a product that is used in one (or few) industries. See Horizontal Market. ...
Vertical_Market
an organised, structured and unified distribution channel system in which producer and intermediarie ...
Vertical_Price_
agreement between producers and retailers to maintain the producers' recommended retail price, verti ...
Videotex
a home shopping technology, an interactive system allowing subscribers to the system to access infor ...
VMS
abbrev. Vertical Marketing System. ...
Voice_Over
a commentary heard on a TV advertisement, but spoken by an off-screen announcer. ...
Volume_Analysis
a technique or method of marketing control in which sales volume in dollars or units or physical vol ...
Volume_Segmenta
the division of a market into segments on the basis of the varying volume of demand for the product ...
Voluntary_Chain
a group or chain of retailers working together on a non-contractual basis to achieve economies of sc ...
Voluntary_Group
see Voluntary Chain. ...
Voucher
a type of consumer sales promotion in which vouchers (or coupons) sent by mail or included in newspa ...
see also:
Form_Utility
the value given to a product by virtue of the fact that the materials and components which comprise ...
another definition in the dictionary:
MCA-abbrev. Media Council of Australia
Deep_Assortment-an assortment strategy in which a reseller decides to carry many variants of each product in the range. See Assortment Strategies, Broad Assortment, Exclusive Assortment, Scrambled Assortment.
Decision_Suppor
any computerised system of changing raw data (sales, stock levels, etc) into information that can be ...
another definition in the dictionary:
Advertising_Bud-decisions pertaining to the amount to be allocated to advertising expenditure in a given period, common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method, Percentage-of-Sales Method, Competitive Parity Budgeting, Objective and Task Method of Budgeting, Computer Modelling.
Correlation_Tec-a range of statistical techniques used to discover relationships between diverse elements in a marketing situation.
Adaptivising
a planning philosophy implying a firm's intention to continue to maintain, and expand, its present o ...
another definition in the dictionary:
Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
Brand_Life_Cycl-a concept, building on the product life cycle concept, which states that brands also have a life cycle - introduction, growth, maturity, decline - and that particular brand management strategies are appropriate at each stage. See Product Life Cycle.
Price_Value_Rel
the connection that consumers make between price and quality, products with a higher price are commo ...
another definition in the dictionary:
Sales_Aptitude_-tests used to determine the suitability of applicants for positions in the sales force.
Economic_Order_-the optimum quantity of each product that must be ordered to balance the inventory holding costs against the order processing costs, holding costs increase with more inventory, while order processing costs decrease.
