another definition in the dictionary:
Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.
Market_Niche-a small but profitable segment of a market unlikely to attract competitors.
Validity
in marketing research, the obtaining of the right information for the purposes of the study. ...
Valid_Objection
a truthful objection raised by a prospective buyer to a good or service offered by a salesperson, so ...
VALS
abbrev. Values and Lifestyle System. ...
Values
enduring moral beliefs shared by members of a society and contributing to its culture. ...
Values_and_Life
a technique, developed in the U.S. by SRI International, in which individuals are classified into gr ...
Value_Added_Con
a recognition by the company that the price consumers are prepared to pay for its product will depen ...
Value_Added_Tax
a tax based on the amount by which value has been added to a product at each stage of production. ...
Value_Added_Who
providing more wholesaler services and lowering the cost of these services to retailers to improve p ...
Value_Analysis
the rating by a buying organisation of slightly different product offerings for the same task on a s ...
Value_and_Life_
a system developed at Stanford Research Institute for classifying the American adult population into ...
Value_Pricing
a pricing approach in which the selling price of a good or service is based on the company's assessm ...
Value_Propositi
a clear statement of who the target market for a particular product is, of what key benefits the pro ...
Value_Retailing
positioning a retail store as one in which consumers receive greater overall value-to-cost benefits ...
Vampiring
a colloquial term used in reference to a situation in which a celebrity (from the media, arts, sport ...
Van_Distributor
a specialty wholesaler making frequent and regular deliveries of fast-moving consumer goods, mainly ...
Variability
one of the four characteristics (with inseparability, intangibility and perishability) which disting ...
Variable_Pricin
see Flexible Pricing. ...
Variety_Seeking
purchase decisions made by consumers who are willing to try a diversity of brands for variety and to ...
Vending_Machine
a coin-operated device which can be used to dispense a variety of consumer products (food, cigarette ...
Vendor
a seller or supplier. ...
Vendor_Analysis
the rating by a buying organisation of all possible suppliers of a product on a scale to select the ...
Vendor_Loyalty
the allegiance a firm gives to a supplier, straight rebuys usually reflect vendor loyalty but they a ...
Vendor_Rating
see Vendor Analysis. ...
Vendor_Selectio
the decision-making that occurs when a firm selects a supplier in order to minimise the risk of choo ...
Venture_Team
key people from various departments of an organisation given responsibility for the development of a ...
Vertical_Channe
discord among members at different levels of a marketing channel, for example manufacturer-wholesale ...
Vertical_Co_ope
shared advertising by two or more members at different levels of a channel of distribution, each pay ...
Vertical_Decisi
management decisions which coordinate the flow of goods and services, title, information, payment an ...
Vertical_Divers
see Vertical Integration. ...
Vertical_Integr
a strategy for growth in which a company adds new facilities to existing manufacturing or distributi ...
Vertical_Market
a market for a product that is used in one (or few) industries. See Horizontal Market. ...
Vertical_Market
an organised, structured and unified distribution channel system in which producer and intermediarie ...
Vertical_Price_
agreement between producers and retailers to maintain the producers' recommended retail price, verti ...
Videotex
a home shopping technology, an interactive system allowing subscribers to the system to access infor ...
VMS
abbrev. Vertical Marketing System. ...
Voice_Over
a commentary heard on a TV advertisement, but spoken by an off-screen announcer. ...
Volume_Analysis
a technique or method of marketing control in which sales volume in dollars or units or physical vol ...
Volume_Segmenta
the division of a market into segments on the basis of the varying volume of demand for the product ...
Voluntary_Chain
a group or chain of retailers working together on a non-contractual basis to achieve economies of sc ...
Voluntary_Group
see Voluntary Chain. ...
Voucher
a type of consumer sales promotion in which vouchers (or coupons) sent by mail or included in newspa ...
Factory_Outlet
a retail store that sells the products of one manufacturer, usually at very low prices. ...
another definition in the dictionary:
CALLPLAN-an interactive computer program for determining the optimal number of calls to be made on each of a salesperson's accounts. See Call.
Pricing_Strateg-the element of a firm's decision-making concerned with the setting of prices that will attract the target market and allow profit objectives to be met.
Market_Broadeni
a strategy in which a company looks beyond its existing product to the need or want of the consumers ...
another definition in the dictionary:
Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.
Likert_Scale-ch respondents indicate their level of agreement with a statement by choosing the appropriate response from a scale, eg. strongly disagree, disagree, undecided, agree, strongly agree.
In_Home_Shoppin
see Home Shopping. ...
another definition in the dictionary:
Innovation-the introduction of a product which is new to both the company and its customers, a new-to-the-world product. See Product Extension, New Product Duplication.
Networking-establishing an informal set of contacts among people with common social and business interests as a source of prospects, for the exchange of information, and for support.
Safety_Stock
a level of stock over and above expected requirements held in inventory as a precaution against unus ...
another definition in the dictionary:
Product_Line_Fi-introducing new products into a product line at about the same price as existing products. See Product Line.
Contingent_Meth-see 'What if...' Method (of handling sales objections.)
Organisational_
see Industrial Services. ...
another definition in the dictionary:
Pressure_Sellin-see High Pressure Selling.
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.