Marketing Dictionary

another definition in the dictionary:

Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.

Economies_of_Sc-reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.

The letter 'W' words

Wants
the form, shaped by culture and individual personality, in which basic human needs are given express ...

Warranty
a guarantee by a manufacturer that a product will be repaired or replaced or the purchase price refu ...

Wastage
in advertising, that part of the audience or readership of a media vehicle which is 'wasted' because ...

Watch_and_Win_S
a sales promotion in which consumers must watch a particular TV program to hear contest-winning numb ...

Wearout
see Consumer Wearout. ...

Weighting
a method of rating the degree of importance of a factor or variable. ...

What_if...Metho
a closing technique in which the salesperson attempts to isolate the last remaining objection or obs ...

Wheel_of_Retail
a hypothesis of M.P. McNair explaining the patterns of change in retailing, the hypothesis is that n ...

Whiffle_Dust
see Mummy Dust. ...

Whitegoods
a classification of consumer durables which includes refrigerators, dishwashers, clothes dryers, was ...

Wholesaler
a marketing intermediary engaged in buying from manufacturers in bulk to resell to retailers or indu ...

Wholesaler_Spon
groups of retailers formed by a wholesaler into a cordinated marketing system to achieve economies o ...

Wholesale_Merch
see Merchant Wholesaler. ...

Wholesaling
the activity of selling to buyers for resale or to further their own business operations. ...

Wildcat
a business with a high level of opportunity and a high level of threat. ...

Window_of_Compe
see Strategic Window. ...

With_Pack_Premi
a type of consumer sales promotion in which a free or low-cost gift is offered to purchases of a par ...

Workplace_Selli
a direct-selling strategy in which manufacturers sell their products to consumers at their place of ...

Worldwide_Adapt
a strategy used in global marketing in which slightly different variations of a product are sold in ...

World_Brand
a global brand, a brand that sells in many different countries. For example, Coca-Cola, McDonald's, ...



see also:

Price_Discounti
see Discount. ...

another definition in the dictionary:

Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.

Problem_Situati-a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.

Financial_Resou
the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed ...

another definition in the dictionary:

MAANZ-abbrev. Marketing Association of Australia and New Zealand.

Sales_Planning-the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.

Fluctuating_Dem
demand in the industrial sector which rises and falls sharply in response to changing economic condi ...

another definition in the dictionary:

Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.

Deep_Assortment-an assortment strategy in which a reseller decides to carry many variants of each product in the range. See Assortment Strategies, Broad Assortment, Exclusive Assortment, Scrambled Assortment.

Employee_Public
the part of a company's public consisting of its employees. See Publics. ...

another definition in the dictionary:

Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.

Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.

Personal_Interv
a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc. ...

another definition in the dictionary:

Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.

Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.


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