another definition in the dictionary:
Brand_Insistenc-the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.
Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.
The letter 'W' words
Wants
the form, shaped by culture and individual personality, in which basic human needs are given express ...
Warranty
a guarantee by a manufacturer that a product will be repaired or replaced or the purchase price refu ...
Wastage
in advertising, that part of the audience or readership of a media vehicle which is 'wasted' because ...
Watch_and_Win_S
a sales promotion in which consumers must watch a particular TV program to hear contest-winning numb ...
Wearout
see Consumer Wearout. ...
Weighting
a method of rating the degree of importance of a factor or variable. ...
What_if...Metho
a closing technique in which the salesperson attempts to isolate the last remaining objection or obs ...
Wheel_of_Retail
a hypothesis of M.P. McNair explaining the patterns of change in retailing, the hypothesis is that n ...
Whiffle_Dust
see Mummy Dust. ...
Whitegoods
a classification of consumer durables which includes refrigerators, dishwashers, clothes dryers, was ...
Wholesaler
a marketing intermediary engaged in buying from manufacturers in bulk to resell to retailers or indu ...
Wholesaler_Spon
groups of retailers formed by a wholesaler into a cordinated marketing system to achieve economies o ...
Wholesale_Merch
see Merchant Wholesaler. ...
Wholesaling
the activity of selling to buyers for resale or to further their own business operations. ...
Wildcat
a business with a high level of opportunity and a high level of threat. ...
Window_of_Compe
see Strategic Window. ...
With_Pack_Premi
a type of consumer sales promotion in which a free or low-cost gift is offered to purchases of a par ...
Workplace_Selli
a direct-selling strategy in which manufacturers sell their products to consumers at their place of ...
Worldwide_Adapt
a strategy used in global marketing in which slightly different variations of a product are sold in ...
World_Brand
a global brand, a brand that sells in many different countries. For example, Coca-Cola, McDonald's, ...
see also:
Audience_Qualit
a measure of the kind and quality of the target consumers likely to be exposed to the advertisement. ...
another definition in the dictionary:
Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.
Consultative_Se-an approach to personal selling emphasising the role of the salesperson as consultant, the salesperson assists the buyer to identify needs and find need-satisfactions in the product range, seeking to build long-term customer relationships leading to repeat business. See Relationship Selling.
Market
all the buyers and potential buyers of a product who profess some level of interest in it and who ca ...
another definition in the dictionary:
Postage_Stamp_P-see Uniform Delivered Pricing.
Field_Sales_Man-a sales manager whose prime responsibility is for the supervision of the sales force in its outside selling activities, generally, the field sales manager will have only minimal involvement in the internal, administrative sales management operations.
Manufacturers_A
an agent or representative used by manufacturers to supplement or even replace their own sales staff ...
another definition in the dictionary:
AIA-abbrev. Advertising Institute of Australia.
Reflective_Prob-neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.
Marketing_Resea
a formal, planned approach to the collection, analysis, interpretation and reporting of information ...
another definition in the dictionary:
Product_Variant-see Product Item.
CPT-abbrev. Cost-Per-Thousand.
Brainstorming
an idea generating process commonly used in new product development, the process encourages open com ...
another definition in the dictionary:
Mail_Order_Sell-a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the goods are shipped direct to the customer's home.
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
