another definition in the dictionary:
NAM_Teams-see National Account Marketing
Prospecting-the first step in the selling process, the activity of seeking out potential customers.
Wants
the form, shaped by culture and individual personality, in which basic human needs are given express ...
Warranty
a guarantee by a manufacturer that a product will be repaired or replaced or the purchase price refu ...
Wastage
in advertising, that part of the audience or readership of a media vehicle which is 'wasted' because ...
Watch_and_Win_S
a sales promotion in which consumers must watch a particular TV program to hear contest-winning numb ...
Wearout
see Consumer Wearout. ...
Weighting
a method of rating the degree of importance of a factor or variable. ...
What_if...Metho
a closing technique in which the salesperson attempts to isolate the last remaining objection or obs ...
Wheel_of_Retail
a hypothesis of M.P. McNair explaining the patterns of change in retailing, the hypothesis is that n ...
Whiffle_Dust
see Mummy Dust. ...
Whitegoods
a classification of consumer durables which includes refrigerators, dishwashers, clothes dryers, was ...
Wholesaler
a marketing intermediary engaged in buying from manufacturers in bulk to resell to retailers or indu ...
Wholesaler_Spon
groups of retailers formed by a wholesaler into a cordinated marketing system to achieve economies o ...
Wholesale_Merch
see Merchant Wholesaler. ...
Wholesaling
the activity of selling to buyers for resale or to further their own business operations. ...
Wildcat
a business with a high level of opportunity and a high level of threat. ...
Window_of_Compe
see Strategic Window. ...
With_Pack_Premi
a type of consumer sales promotion in which a free or low-cost gift is offered to purchases of a par ...
Workplace_Selli
a direct-selling strategy in which manufacturers sell their products to consumers at their place of ...
Worldwide_Adapt
a strategy used in global marketing in which slightly different variations of a product are sold in ...
World_Brand
a global brand, a brand that sells in many different countries. For example, Coca-Cola, McDonald's, ...
Purchasing_Perf
the establishment of criteria by which the performance of purchasing officers can be assessed and of ...
another definition in the dictionary:
Buyer_Behaviour-the study of consumers and organisations in relation to their purchase decisions. See Consumer Behaviour, Organisational Buying Behaviour.
Situation_Analy-the process of gathering information on the internal and external environments to assess the firm's current strengths, weaknesses, opportunities and threats and to guide its goals and objectives. See SWOT Analysis.
Manipulative_Se
selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressur ...
another definition in the dictionary:
Dissociative_Gr-groups with whom an individual does not wish to be associated, groups whose use of a product will deter other buyers. See Aspirational Groups,
Outside_Order_T-a salesperson who visits customers to write up orders but is not responsible for persuading them to buy. See Inside Order-Taker.
Blanket_Brandin
see Family Brand. ...
another definition in the dictionary:
Cluster_Sample-a form of probability sample where respondents are drawn from a random sample of mutually exclusive groups (usually geographic areas) within a total population, also called an area sample. See Stratified Sample.
Fringe_Benefits-benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefits are subject to taxation in Australia.
Per_Diem_Expens
the payment of travel and accommodation expenses to a salesperson at a fixed daily rate. ...
another definition in the dictionary:
Cannibalisation-the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
Kotler_s_Black_-a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making, using the well-established analogy of the 'black box' to represent the human mind, Kotler describes the marketer's task as that of trying to understand why, how, when, and from whom, consumers buy. See Consumer Behaviour.
Elasticity_of_D
a measure of the degree to which any change in the price of a product will affect the demand for it. ...
another definition in the dictionary:
National_Market-a marketing manager with the responsibility for the nation-wide operations of a marketing division.
Booz,_Allen_and-a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.