another definition in the dictionary:
Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.
Economies_of_Sc-reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.
Wants
the form, shaped by culture and individual personality, in which basic human needs are given express ...
Warranty
a guarantee by a manufacturer that a product will be repaired or replaced or the purchase price refu ...
Wastage
in advertising, that part of the audience or readership of a media vehicle which is 'wasted' because ...
Watch_and_Win_S
a sales promotion in which consumers must watch a particular TV program to hear contest-winning numb ...
Wearout
see Consumer Wearout. ...
Weighting
a method of rating the degree of importance of a factor or variable. ...
What_if...Metho
a closing technique in which the salesperson attempts to isolate the last remaining objection or obs ...
Wheel_of_Retail
a hypothesis of M.P. McNair explaining the patterns of change in retailing, the hypothesis is that n ...
Whiffle_Dust
see Mummy Dust. ...
Whitegoods
a classification of consumer durables which includes refrigerators, dishwashers, clothes dryers, was ...
Wholesaler
a marketing intermediary engaged in buying from manufacturers in bulk to resell to retailers or indu ...
Wholesaler_Spon
groups of retailers formed by a wholesaler into a cordinated marketing system to achieve economies o ...
Wholesale_Merch
see Merchant Wholesaler. ...
Wholesaling
the activity of selling to buyers for resale or to further their own business operations. ...
Wildcat
a business with a high level of opportunity and a high level of threat. ...
Window_of_Compe
see Strategic Window. ...
With_Pack_Premi
a type of consumer sales promotion in which a free or low-cost gift is offered to purchases of a par ...
Workplace_Selli
a direct-selling strategy in which manufacturers sell their products to consumers at their place of ...
Worldwide_Adapt
a strategy used in global marketing in which slightly different variations of a product are sold in ...
World_Brand
a global brand, a brand that sells in many different countries. For example, Coca-Cola, McDonald's, ...
Price_Discounti
see Discount. ...
another definition in the dictionary:
Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
Problem_Situati-a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.
Financial_Resou
the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed ...
another definition in the dictionary:
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
Sales_Planning-the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.
Fluctuating_Dem
demand in the industrial sector which rises and falls sharply in response to changing economic condi ...
another definition in the dictionary:
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.
Deep_Assortment-an assortment strategy in which a reseller decides to carry many variants of each product in the range. See Assortment Strategies, Broad Assortment, Exclusive Assortment, Scrambled Assortment.
Employee_Public
the part of a company's public consisting of its employees. See Publics. ...
another definition in the dictionary:
Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.
Personal_Interv
a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc. ...
another definition in the dictionary:
Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.
Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.