another definition in the dictionary:
FOB-abbrev. Free-on-Board.
Operating_State-a statement of the financial results of a company's operations during an accounting period.
The letter 'W' words
Wants
the form, shaped by culture and individual personality, in which basic human needs are given express ...
Warranty
a guarantee by a manufacturer that a product will be repaired or replaced or the purchase price refu ...
Wastage
in advertising, that part of the audience or readership of a media vehicle which is 'wasted' because ...
Watch_and_Win_S
a sales promotion in which consumers must watch a particular TV program to hear contest-winning numb ...
Wearout
see Consumer Wearout. ...
Weighting
a method of rating the degree of importance of a factor or variable. ...
What_if...Metho
a closing technique in which the salesperson attempts to isolate the last remaining objection or obs ...
Wheel_of_Retail
a hypothesis of M.P. McNair explaining the patterns of change in retailing, the hypothesis is that n ...
Whiffle_Dust
see Mummy Dust. ...
Whitegoods
a classification of consumer durables which includes refrigerators, dishwashers, clothes dryers, was ...
Wholesaler
a marketing intermediary engaged in buying from manufacturers in bulk to resell to retailers or indu ...
Wholesaler_Spon
groups of retailers formed by a wholesaler into a cordinated marketing system to achieve economies o ...
Wholesale_Merch
see Merchant Wholesaler. ...
Wholesaling
the activity of selling to buyers for resale or to further their own business operations. ...
Wildcat
a business with a high level of opportunity and a high level of threat. ...
Window_of_Compe
see Strategic Window. ...
With_Pack_Premi
a type of consumer sales promotion in which a free or low-cost gift is offered to purchases of a par ...
Workplace_Selli
a direct-selling strategy in which manufacturers sell their products to consumers at their place of ...
Worldwide_Adapt
a strategy used in global marketing in which slightly different variations of a product are sold in ...
World_Brand
a global brand, a brand that sells in many different countries. For example, Coca-Cola, McDonald's, ...
see also:
Competitive_Pos
an organisation's ranking in its industry by size and business strength, hypothetically, each compet ...
another definition in the dictionary:
Commodity_Produ-a product that cannot be significantly differentiated from competitors' products.
Free_alongside_-a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.
Free_alongside_
a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated wi ...
another definition in the dictionary:
Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.
Contactual_Refe-a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.
Silent_Close
a closing technique in which the salesperson presents or demonstrates the product to the prospective ...
another definition in the dictionary:
Contractual_Ver-a form of vertical marketing system in which independent firms at different levels of distribution are tied together by contract to achieve economies of scale and greater sales impact. See Administered Vertical Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
By_Product_Pric
a pricing method used in situations where a saleable by-product results in the manufacturing process ...
another definition in the dictionary:
Served_Market-that part of the total market which a company decides to target, also called the Target Market.
Advertising_Imp-see Impact.
Market_Dynamics
changes that occur within the market, but external to a company which influence its decision-making ...
another definition in the dictionary:
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
Reactive_Market-evaluation and control systems in which management finds that marketing performance is not satisfactory and takes corrective action, after-the-fact and steering control are reactive systems. See Proactive Marketing Control Systems, Adaptive Control System, After-the-Fact Control System, Steering Control System.
