another definition in the dictionary:
Corporate_Umbre-a term used in reference to the use made of the corporate name and corporate image as a shield for new product introductions, etc.
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
The letter 'Y' words
Young_Marrieds
an early stage in the family life cycle, the 'young marrieds' group is often targeted by marketers a ...
Yuppie
commonly used term to describe a lifestyle-based market segment consisting of 'young, urban professi ...
Yuppie_Puppies
see Baby Bouncers. ...
see also:
Free_In_The_Mai
a type of sales promotion in which consumers are offered a gift which is sent to them by post in ret ...
another definition in the dictionary:
Pre_Approach_St-the first stage in the selling process, the stage in which a salesperson prospects for new accounts, qualifies them and prepares to make contact with the client.
Franchising-an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales, typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's general rules.
Reseller_Market
the market consisting of wholesalers and retailers who buy products for resale purposes. ...
another definition in the dictionary:
NAM_Teams-see National Account Marketing
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Action_Program
a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, ...
another definition in the dictionary:
Flanking_Attack-a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing.
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
ror
a measure of the extent to which the chosen sample in a marketing research study can be expected to ...
another definition in the dictionary:
Cents_Off_Deal-see Price Packs.
Profit_Maximisa-see Current Profit Maximisation.
Barriers_to_Ent
see Access Barriers, Market Entry Barrier. ...
another definition in the dictionary:
Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
