another definition in the dictionary:
Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.
AARDS-abbrev. Australian Advertising Rate and Data Service.
Young_Marrieds
an early stage in the family life cycle, the 'young marrieds' group is often targeted by marketers a ...
Yuppie
commonly used term to describe a lifestyle-based market segment consisting of 'young, urban professi ...
Yuppie_Puppies
see Baby Bouncers. ...
Questionnaire_
an instrument used for soliciting responses in a marketing research survey, a list of questions. ...
another definition in the dictionary:
Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.
Deceptive_Prici-the pricing of goods and services in such a way as to cause a customer to be misled, an example of deceptive pricing is bait-and-switch pricing. See Bait-and-Switch Pricing.
Inbound_Telemar
telemarketing in which a company receives telephone orders and enquiries from customers, often, toll ...
another definition in the dictionary:
Push_Money-a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range.
Environmental_M-see Megamarketing.
Kanban
see Just-In-Time Inventory System. ...
another definition in the dictionary:
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
Available_Marke-that part of the total market which professes an interest in a product, can afford to purchase it, and is not prevented by access barriers from reaching it. See Access Barriers, Market Entry Barriers.
Multiple_Unit_P
offering a lower price per unit for the purchase of two or more products of the same type when bough ...
another definition in the dictionary:
Slotting_Allowa-a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred to as the Stocking Allowance, Introductory Allowance, Shelf Fee or Street Money.
Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.
Pure_Monopoly
a marketing situation in which there is only one seller of a product. See Pure Competition. ...
another definition in the dictionary:
Paretopoly-a market situation in which there are a few large sellers and many smaller ones.
Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.