another definition in the dictionary:
Contract_Manufa-the production and marketing by agreement of a company's product by an overseas firm.
Brand_Establish-the building-up of a brand in the introductory stage of the product's life cycle, brand establishment involves developing an effective distribution network for the product and convincing consumers to buy it. See Introductory Stage of the Product Life Cycle.
Zero_Based_Budg
a method of budgeting in which past sales and previous expenditure levels are ignored, the company f ...
Zero_Level_Chan
see Direct Marketing Channel. ...
Zone_Pricing
a pricing method in which all customers within a defined zone or region are charged the same price, ...
Brand_Advertisi
the featuring of a particular brand in media vehicles in order to build strong, long-term consumer a ...
another definition in the dictionary:
Amiable_(Social-one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
Individual_Bran
a brand name used for a single product within a product line. See Corporate Branding, Family Brand. ...
another definition in the dictionary:
Follow_Up-the vital final stage in the selling process, the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction.
Contract_Rate-a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes called a Negotiated Rate.
Specialty_Store
a retail store typically carrying only one, or part of one, product line but having considerable dep ...
another definition in the dictionary:
Marketing_Progr-the combination of all of an organisation's marketing plans.
Multiple_Segmen-targeting a number of distinct segments in the same market and developing a separate marketing mix for each.
Mass_Media_Adve
advertising in a non-selective way by means of the popular media in order to reach the widest possib ...
another definition in the dictionary:
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
Media_Schedule-a plan which outlines when and how often a company will advertise.
Concept_Develop
a two-phase stage in the development of a new product in which potential buyers are presented first ...
another definition in the dictionary:
Rollout-the launch of a new product on a region by region basis as opposed to a national introduction, the rollout is intended to minimise the risk and to reduce the investment in production and marketing. See National Introduction, New Product Development.
Standing_Room_O-a closing technique in which the salesperson tries to get a quick commitment to a purchase by telling the buyer that the demand for the product is heavy and that only a limited quantity is left. See Close.