another definition in the dictionary:
Repositioning-arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.
Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.
The letter 'Z' words
Zero_Based_Budg
a method of budgeting in which past sales and previous expenditure levels are ignored, the company f ...
Zero_Level_Chan
see Direct Marketing Channel. ...
Zone_Pricing
a pricing method in which all customers within a defined zone or region are charged the same price, ...
see also:
Marketing_Depar
a division within a company with responsibility for the planning and co-ordination of all marketing ...
another definition in the dictionary:
Objections-any form of sales resistance offered by a buyer to a salesperson.
Limited_Problem-buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.
Interviewer_Bia
intentional or unintentional prompting by a marketing researcher which affects the interviewee's res ...
another definition in the dictionary:
Multiform_Corpo-highly diversified conglomerates with many unrelated businesses.
Retailing-the activity of selling to buyers who are buying for their own ultimate consumption.
Regional_Brands
manufacturers' brands sold only in certain regions. ...
another definition in the dictionary:
Evoked_Set-brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the Consideration Set. See Inept Set, Inert Set.
Protectionism-Trade policies of governments aimed at protecting domestic industries by limiting the volume of imports.
Brand_Harvestin
decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits b ...
another definition in the dictionary:
Budget_Determin-see Advertising Budget Determination.
National_Market-a marketing manager with the responsibility for the nation-wide operations of a marketing division.
Omnibus_Survey
a type of marketing research survey, commonly organised by a major professional marketing research c ...
another definition in the dictionary:
Response_Sellin-a elementary form of selling, common in retailing, in which the salesperson simply responds to the customer's demands, little creativity or persuasion is used.
Company_Mission-see Corporate Mission.
