another definition in the dictionary:
Marketing_Envir-the internal and external influences which affect marketing decision-making and have an impact on its performance. See Macro-environment, Micro-environment.
Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.
The letter 'Z' words
Zero_Based_Budg
a method of budgeting in which past sales and previous expenditure levels are ignored, the company f ...
Zero_Level_Chan
see Direct Marketing Channel. ...
Zone_Pricing
a pricing method in which all customers within a defined zone or region are charged the same price, ...
see also:
Last_Chance_Clo
see Standing Room Only. ...
another definition in the dictionary:
Australian_Fede-the umbrella group for the consumer movement in Australia.
Inventory_Carry-see Holding Costs.
CPT
abbrev. Cost-Per-Thousand. ...
another definition in the dictionary:
Account_Manager-a sales representative responsible for a major customer account or group of major accounts, also referred to as an account executive.
Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.
Market_Allocati
see Free Market System, Capitalist System. ...
another definition in the dictionary:
External_Stimul-advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive. See Learning Process, Drive.
Networking-establishing an informal set of contacts among people with common social and business interests as a source of prospects, for the exchange of information, and for support.
Special_Interes
groups of consumers with concerns about particular products or product categories, for example, spec ...
another definition in the dictionary:
Asset_Based_Mar-a marketing approach which uses the knowledge and skills a company has already developed as the basis for growth.
Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.
Narrowcasting
a term used in reference to cable television in the U.S., where cable TV stations, with specialised ...
another definition in the dictionary:
Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
