another definition in the dictionary:
Service_Managem-the equivalent of a product management system for service organisations.
Promotional_Par-an alliance between a manufacturer of a product and another company for the purposes of promotion, for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins, Entertainment Marketing.
AARDS
abbrev. Australian Advertising Rate and Data Service.
see also:
Market_Entry_Ba
any circumstance or feature of a market which inhibits or deters a firm from entering it, the greate ...
another definition in the dictionary:
Smart_Card-an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of receiving, storing and transmitting significant amounts of data with marketing applications.
AFCO-abbrev. Australian Federation of Consumer Organisations.
Mark_Down
if a firm reduces an item to sell it at below its original retail price, the difference between the ...
another definition in the dictionary:
Follow_Up-the vital final stage in the selling process, the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction.
Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.
Stabilising_Pri
a price set for a product with the intention of keeping prices steady within an industry in order to ...
another definition in the dictionary:
List_Price-the regular price of a product before any discount is given or allowances made. See Allowances, Discounts, Net Price.
Corporate_Missi
the answer to the question 'What business are we in?', the corporate mission statement, with a broad ...
another definition in the dictionary:
Ho_Hum_Products-a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors, purchasers of 'ho-hum' products will generally favour the cheapest available.
Selective_Perce-see Selective Exposure.
