Marketing Dictionary

another definition in the dictionary:

Divergent_Acqui-difersification into new or unrelated businesses. See Convergent Acquisition, Diversification.

Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.

AARDS

abbrev. Australian Advertising Rate and Data Service.



see also:

Catalogue_Marke
a form of direct marketing in which customers order from catalogues which are sent to them by mail, ...

another definition in the dictionary:

Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.

Business_Streng-a measure of the ability a firm has to compete successfully in a particular market.

Federation_of_A
an association of Australian commercial radio stations responsible for the control of radio advertis ...

another definition in the dictionary:

Contingent_Meth-see 'What if...' Method (of handling sales objections.)

Customer_Record-a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (name, address, account history, etc.) as an aid to making a sale when next contacted by a salesperson.

Objective_and_T
a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling ...

another definition in the dictionary:

Socioeconomic_V-factors of a social and economic nature (occupation, income, etc) which indicate a person's status within a community.

Installations-a classification of industrial goods which includes land, buildings and major equipment.

Media_Schedule
a plan which outlines when and how often a company will advertise. ...

another definition in the dictionary:

Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.

Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.

Specialty_Goods
consumer goods for which the customer has strong preference and is prepared to search for extensivel ...

another definition in the dictionary:

Discriminatory_-see Differential Pricing.

Non_Profit_Orga-organisations that buy and distribute goods and services for reasons other than the return of profit to their owners.


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