another definition in the dictionary:
Direct_Selling-selling directly to end-users by means of a sales force. See Direct Marketing.
Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.
the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.
Exploratory_Res
desk research undertaken before primary research is commenced in a marketing research study, includi ...
another definition in the dictionary:
Media_Vehicle-a specific medium for the transmission of an advertiser's message.
Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.
Spotter
a person who receives a fee for providing a salesperson with leads to prospects to whom sales are ma ...
another definition in the dictionary:
Recycling-the collection and processing of used materials for reuse.
Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.
Area_Market_Spe
a marketing manager, with good local knowledge, located in a high-volume, distinctive market to supp ...
another definition in the dictionary:
Account_Executi-see Account Manager.
Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.
Budget_Determin
see Advertising Budget Determination. ...
another definition in the dictionary:
Consumer_Market-buyers and potential buyers of goods and services for personal and household use.
Innovation-the introduction of a product which is new to both the company and its customers, a new-to-the-world product. See Product Extension, New Product Duplication.
Mark_Up
the amount added by a wholesaler or retailer to the cost of a product to determine the selling price ...
another definition in the dictionary:
Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.
Scrambled_Assor-an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.