another definition in the dictionary:
Paretopoly-a market situation in which there are a few large sellers and many smaller ones.
Herzberg_s_Theo-a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause dissatisfaction). Thus, consumers will compare the number and degree of satisfiers to the number and degree of dissatisfiers before making purchase decisions. See Freudian Motivation Theory, Maslow's Theory of Motivation.
ABC_Account_Cla
the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.
see also:
Market_Nicher
a company whose products serve segments too small to be of interest to firms with larger shares of t ...
another definition in the dictionary:
Reorder_Level-see Economic Order Quantity.
Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
Full_Service_Ad
an advertising agency offering a complete range of services including marketing research, media plan ...
another definition in the dictionary:
Retail_Mix-the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall strategic marketing components of retailing.
Manufacturers_R-see Manufacturers' Agent.
Service_Managem
the equivalent of a product management system for service organisations. ...
another definition in the dictionary:
Follow_the_Lead-a pricing strategy adopted by firms which copy the market leader's prices.
NQT-abbrev. New Qualitative Technologies
Green_Marketing
the marketing of 'environmentally friendly' products, marketing which takes into account environment ...
another definition in the dictionary:
Conference_Sell-a selling situation in which a salesperson enlists the assistance of other people in the company (technicians, engineers, etc.) in meeting with a group of buyers from different firms to explain a new product or discuss problems and opportunities. See Group Selling, Team Selling.
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
