another definition in the dictionary:
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Publicity-corporate or product promotion that is obtained free of charge.
ABC_Inventory_A
the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.
see also:
Expense_Account
a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment ...
another definition in the dictionary:
Oligopolistic_C-a competitive situation in which there are only a few sellers (of products that can be differentiated but not to any great extent), each seller has a high percentage of the market and cannot afford to ignore the actions of the others. See Monopolistic Competition, Pure Competition, Pure Monopoly.
Maintenance_Sel-generating sales volume from existing customers.
Market_Accessib
see Accessibility. ...
another definition in the dictionary:
Marketing_Progr-the combination of all of an organisation's marketing plans.
Competitive_Dep-attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.
Product_Testing
exposing consumers to a new product, in final or prototype form, so that they might compare it to th ...
another definition in the dictionary:
Cash_Flow-the money required by a company to meet expenses in a given period.
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Marketing_Manag
the analysis, planning, organisation, implementation and control of the marketing activities of the ...
another definition in the dictionary:
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
Phantom_Freight-a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier. For example, in the base-point pricing approach, a local customer will be charged a phantom freight when the freight charge is calculated from an arbitrarily-chosen, possibly distant, central point. See Base-Point Pricing.
Negotiated_Rate
a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company ...
another definition in the dictionary:
Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.
Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle
