another definition in the dictionary:
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Publicity-corporate or product promotion that is obtained free of charge.
the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.
Expense_Account
a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment ...
another definition in the dictionary:
Oligopolistic_C-a competitive situation in which there are only a few sellers (of products that can be differentiated but not to any great extent), each seller has a high percentage of the market and cannot afford to ignore the actions of the others. See Monopolistic Competition, Pure Competition, Pure Monopoly.
Maintenance_Sel-generating sales volume from existing customers.
Market_Accessib
see Accessibility. ...
another definition in the dictionary:
Marketing_Progr-the combination of all of an organisation's marketing plans.
Competitive_Dep-attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.
Product_Testing
exposing consumers to a new product, in final or prototype form, so that they might compare it to th ...
another definition in the dictionary:
Cash_Flow-the money required by a company to meet expenses in a given period.
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Marketing_Manag
the analysis, planning, organisation, implementation and control of the marketing activities of the ...
another definition in the dictionary:
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
Phantom_Freight-a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier. For example, in the base-point pricing approach, a local customer will be charged a phantom freight when the freight charge is calculated from an arbitrarily-chosen, possibly distant, central point. See Base-Point Pricing.
Negotiated_Rate
a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company ...
another definition in the dictionary:
Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.
Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle