another definition in the dictionary:
Service_Intangi-see Intangibility.
Selling_Proposi-see Unique Selling Proposition.
the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.
Brand_Sponsor
the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, ...
another definition in the dictionary:
Competitive_Adv-that which one firm can do better than another to satisfy consumer needs and wants.
Multibrand_Stra-the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities.
Face_Validity
the apparent plausibility of the results of marketing research, which on the basis of logic and comm ...
another definition in the dictionary:
Blue_Sky_Laws-legislation intended to prevent sales to gullible investors.
Agricultural_Co-an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale marketing.
Price_Brand
see Fighting Brand. ...
another definition in the dictionary:
Descriptive_Lab-a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
Marketing_Chann
the path or route taken by goods and services as they move from producer to final consumer, in addit ...
another definition in the dictionary:
Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.
Customer_Driven-a system of distribution designed with customer requirements rather than a company's convenience in mind.
Centralised_Exc
a system for the trading of goods which utilises a central market. See Decentralised Exchange System ...
another definition in the dictionary:
Marketing_Plan-a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.
Secondary_Data-information that is obtained from previously published materials, such as books, magazines, newspapers, government census publications and company reports and files. See Primary Data.