another definition in the dictionary:
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.
DAGMAR_approach-an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.
ABS
abbrev. Australian Bureau of Statistics.
see also:
Bonus_Plan
a scheme for additional payments to salespeople to be made at the discretion of management for a par ...
another definition in the dictionary:
Consumer_Credit-finance made available by leading companies to consumers for purchases with arrangements having been made for the loan to be repaid with interest.
Driver_(Social_-one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Drivers are characterised by high assertiveness and low responsiveness. See Social Style, Amiable, Analytical, Expressive.
Just_In_Time_In
an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies ar ...
another definition in the dictionary:
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
Black_Box_Model-a model used in the study of the buying behaviour of consumers, the model assumes that what takes place in the consumer's 'black box' of the consumer's mind can be inferred from a study of observed stimuli and responses.
Flanker_Brand
a brand introduced into a market by a company which already has an established place in order to inc ...
another definition in the dictionary:
Sell_Through_Qu-the quantity of merchandise required for a sales promotion.
Contractual_Sal-salespeople who are not full or part-time paid representatives of a company but who sell for it on a commission basis.
Depreciation_
an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed as ...
another definition in the dictionary:
Problem_Childre-see Question Marks.
Brand_Mark-the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name.
Captive_Product
a product made specifically to be used with another, such as a refill with a ball-point pen, a blade ...
another definition in the dictionary:
Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.
Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.
