another definition in the dictionary:
Advertising_All-see Advertising Budget.
Display_Allowan-a type of trade sales promotion in which buyers are given incentives in the form of price reductions or merchandise to encourage them to display the items purchased prominently. See Allowances.
abbrev. Australian Bureau of Statistics.
Mail_Order_Sell
a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the g ...
another definition in the dictionary:
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Free_Samples-see Samples.
Brand_Extension
the use of a well-known brand name to launch a new product, of an unrelated category, into the marke ...
another definition in the dictionary:
Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.
Mark_Up-the amount added by a wholesaler or retailer to the cost of a product to determine the selling price to the customer.
Boston_Consulti
a Harvard-based marketing consultancy, best known for its portfolio analysis technique devised in 19 ...
another definition in the dictionary:
Reusable_Contai-a type of consumer sales promotion in which potential customers are encouraged to buy a particular product because it is packaged in a container that can be used for some other useful purpose when empty.
Promotional_Ada-a strategy in which the same product is sold in different geographic locations but with a unique promotional strategy for some or all of the different locations.
Communication_E
the influence that an advertisement or some other form of promotional activity might have, is having ...
another definition in the dictionary:
Internal_Inform-a stage in the consumer buying process for a low-involvement product, past experiences with items in this product class are considered. See Low-Involvement Products.
Advertising_Fed-an association representing the interests of Australian advertising agencies.
Database
eting. ...
another definition in the dictionary:
Non_Durable_Goo-see Consumer Non-Durables
Free_Market-a market place which has minimum direct involvement of government in market decisions.