Marketing Dictionary

another definition in the dictionary:

Sliding_Commiss-a compensation method in which salespeople are paid commissions at a changing rate depending on the quantity sold. See Progressive Commission, Regressive Commission.

Organisational_-an organisation's broad, longer-term aims or performance expectations as opposed to its organisational objectives which are of a more specific nature and generally cover a shorter, specified period of time.

ADI

See Area of Dominant Influence.



see also:

Leader_Pricing
see Loss Leader Pricing. ...

another definition in the dictionary:

Market_Expansio-a growth strategy in which an organisation targets existing products to new markets, market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users.

Corporate_Verti-a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.

Buying_Cycle
the time taken by an organisation to complete its decision to buy. ...

another definition in the dictionary:

Public_Policy_E-that part of a firm's external environment which consists of controversial issues or matters of concern to governments, the media or influential pressure groups, factors in this environment may have an influence on a firm's decision-making or an impact upon its performance.

Fast_Moving_Con-a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc.

Sales_Force_Com
a method of forecasting future demand for a product by adding together what each member of the sales ...

another definition in the dictionary:

Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.

Brand_Establish-the building-up of a brand in the introductory stage of the product's life cycle, brand establishment involves developing an effective distribution network for the product and convincing consumers to buy it. See Introductory Stage of the Product Life Cycle.

Anticipatory_Pr
the practice of setting a somewhat higher price than would otherwise have been chosen in expectation ...

another definition in the dictionary:

Competitive_Equ-a market situation of relatively stable competitive position and activity.

Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.

Marketing_Conce
a business orientation or philosophy that holds that organisational success is dependent upon the ef ...

another definition in the dictionary:

Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.

Inept_Set-brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way as a sourch of information. See Inert Set, Evoked Set.


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