another definition in the dictionary:
Networking-establishing an informal set of contacts among people with common social and business interests as a source of prospects, for the exchange of information, and for support.
High_Involvemen-products for which the buyer is prepared to spend considerable time and effort in searching. See Low-Involvement Products.
See Area of Dominant Influence.
Logo
a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and p ...
another definition in the dictionary:
Middleman-an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, Marketing Intermediaries.
Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.
Social_Class
the level of society to which an individual belongs, Australians, generally, perceive themselves as ...
another definition in the dictionary:
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
Full_Service_Ad-an advertising agency offering a complete range of services including marketing research, media planning, creative design of packaging and advertisements, etc. See Limited-Service Advertising Agency.
Deciders
those who actually make the decision in the organisational buying process, the deciders are often di ...
another definition in the dictionary:
Chain_Store-a group of retail stores, centrally owned and managed, generally carrying the same kind of merchandise.
Explanatory_Var-see Experimental Variables.
Service_Firm_Sp
a system of service product delivery in which an organisation producing a service (eg. car rental, r ...
another definition in the dictionary:
Order_Cycle_Tim-the time between placement of the order by the customer and the receipt of the merchandise.
Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
Depth_Interview
a qualitative marketing research approach in which interviews are conducted by a trained moderator w ...
another definition in the dictionary:
Discontinuous_I-entirely new-to-the world products made to perform a function for which no product has existed previously.
Referral_Sellin-selling to customers whose names have been suggested by previous satisfied customers.