another definition in the dictionary:
Non_Family_Hous-singles and non-related individuals living together, the increase in the number of non-family households is an important feature if the changing Australian demography in recent years.
Pure_Monopoly-a marketing situation in which there is only one seller of a product. See Pure Competition.
abbrev. Australian Direct Marketing Association.
Decision_Making
choosing between alternative courses of action using cognitive processes - memory, thinking, evaluat ...
another definition in the dictionary:
Marketing_Analy-see Marketing Audit.
Off_Invoice_All-a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to 'load' channels members. Also referred to as a Purchase Allowance.
Geographic_Vari
area or regional differences used to segment a market. ...
another definition in the dictionary:
Order_Cycle_Tim-the time between placement of the order by the customer and the receipt of the merchandise.
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Consumer_Wearou
a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and famil ...
another definition in the dictionary:
Marketing_Oppor-circumstances in the external environment which offer an organisation the chance to satisfy particular consumer needs and wants at a profit.
Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
Sales_Effect_Re
marketing research to assess the effect an advertisement or some other promotional activity is havin ...
another definition in the dictionary:
Product_Line-a group of products manufactured or distributed by an organisation, similar in the way they produced or marketed, for example, Gillette markets a line of razors and blades, a line of toiletries, a line of pens and a line of cigarette lighters.
Multilevel_Mark-a form of direct selling in which distributors of a product attempt to locate and sell to end-users and to others who will become distributors.
Gross_Sales
the total revenue from all sales to customers in a specified period. ...
another definition in the dictionary:
Batchelor_Stage-the first stage of the family life cycle. See Family Life Cycle.
Herzberg_s_Theo-a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause dissatisfaction). Thus, consumers will compare the number and degree of satisfiers to the number and degree of dissatisfiers before making purchase decisions. See Freudian Motivation Theory, Maslow's Theory of Motivation.