another definition in the dictionary:
Market_Accessib-see Accessibility.
Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.
ADvertising_to_
the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage of total sales revenue.
see also:
Harvest_Strateg
a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the d ...
another definition in the dictionary:
Above_the_Line_-advertising which employs one of five main media - the press, television, radio, cinema and posters. See Below-the-Line Advertising.
Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.
Spreadsheet
an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling spe ...
another definition in the dictionary:
Hypermarket-a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at discount prices, sometimes called a Hypermarche.
Price_Competiti-a competitive situation in which price is used as the major means of differentiating the product of one firm from that of a rival. See Non-price Competition.
Incremental_Cos
an approach in which the price of all additional units produced after the fixed costs of production ...
another definition in the dictionary:
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
Ethics-see Marketing Ethics.
Full_Service_Re
a marketing research firm which can offer a client a complete range of services, including problem d ...
another definition in the dictionary:
Sales_Administr-a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, total expenditure on sales administration is expressed as a percentage of total sales revenue for the same period.
Information_Ori-an advertising plan or tactic intended to maintain a brand's image over time (rather than to change its image) and which relies on the provision of information (rather than imagery or symbolism) for its effect. See Image-Oriented Change Strategy, Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy.
Non_Cumulative_
a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount. ...
another definition in the dictionary:
Materials_Handl-the activities involved in the physical handling and moving of inventory.
Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.
