another definition in the dictionary:
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
Continuum_of_Sa-the idea that all kinds of sales jobs are similar in some respects but vary in the degree of difficulty involved, the difficulty is linked to the amount of creativity required in finding new customers and persuading them to buy, and to the tangibility and complexity of the product.
the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage of total sales revenue.
Agricultural_Co
an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale ...
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ASC-abbrev. Advertising Standards Council.
KISS_Principle-acronym for 'Keep It Simple and Straightforward'
Inventory_Carry
see Holding Costs. ...
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Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
Buyer_Action_Th-a traditional point of view holding that a prospect buys after being guided through certain mental processes by a salesperson. See AIDA Concept, Buyer Resolution Theory, Formula Approach.
Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...
another definition in the dictionary:
Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
Packaged_Goods-a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables, Non-Packaged Goods.
Commercial
a television advertisement . ...
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Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.
Promotion_Manag
an individual within an organisation responsible for promotional activities and campaigns. ...
another definition in the dictionary:
Goals-aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a specified time period.
Downside_Elasti-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside elasticity means that the demand for the product increases significantly as the price falls. See Downside Inelasticity, Upside Elasticity, Downside Elasticity.