another definition in the dictionary:
Inbound_Telemar-telemarketing in which a company receives telephone orders and enquiries from customers, often, toll free telephone lines are used. See Outbound Telemarketing.
Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle
AFA
abbrev. Advertising Federation of Australia.
see also:
Follow_the_Lead
decisions and actions taken by a firm which chooses to follow the market leader as an alternative to ...
another definition in the dictionary:
Raw_Materials-a classification of industrial goods that are basic materials which become part of a physical product in the manufacturing process.
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Rack_Jobber
a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, h ...
another definition in the dictionary:
Channel-see Marketing Channels.
Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
Anchor_Store
a popular, major retailer located within a shopping mall to attract mall patronage. ...
another definition in the dictionary:
Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
Freight_Charges
transportation costs involved in shipping goods from producer to customer. ...
another definition in the dictionary:
Brainstorming-an idea generating process commonly used in new product development, the process encourages open communication and full participation by group members, while withholding any criticism. Evaluation takes place after all ideas have been expressed. See Idea Generation, New Product Development.
Administered_Pr-cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.
Bells_and_Whist
the optional features built into a basic product to satisfy or impress as large as possible a number ...
another definition in the dictionary:
Drummers-a nineteenth century term of American origin for a travelling salesperson.
Free_Merchandis-a type of trade sales promotion in which resellers are given a certain quantity of merchandise free of charge in return for an order of a specified size. See Trade Sales Promotion.
