Marketing Dictionary

another definition in the dictionary:

Advertising-the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See Promotion.

Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.

AFA

abbrev. Advertising Federation of Australia.



see also:

Licensing
the granting of permission by one manufacturing organisation to another to use a registered brand, s ...

another definition in the dictionary:

Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.

Advertising_Med-see Advertising Media.

Selling_In
the process of educating the salesforce and distributors to sell a new product as part of the prepar ...

another definition in the dictionary:

Reference_Group-all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational Reference Group, Contactual Reference Group.

Advertising_Exp-one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.

Performance_App
an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a ...

another definition in the dictionary:

Demand_Backward-a method of pricing in which prices are set by determining what consumers are willing to pay, then, costs are deducted to see if the profit margin is adequate.

MAN-acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does the prospect have the Authority to buy? Does the prospect have a Need for the product? Also referred to as PAN - Pay, Authority, Need.

Manufacturers_R
see Manufacturers' Agent. ...

another definition in the dictionary:

Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.

Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.

Desk_Research
see Secondary Research. ...

another definition in the dictionary:

Divisibility-the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.

Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.


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