another definition in the dictionary:
Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.
Adoption_of_Inn-a normal distribution curve illustrating the fact that customers vary widely in their willingness or readiness to purchase new products. See Diffusion of Innovation.
AFAMI
abbrev. Associate Fellow of the Australian Marketing Institute.
see also:
Staples
a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience G ...
another definition in the dictionary:
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.
Pre_Ticketing
the practice by a vendor of placing a tag on each product sold listing its particular style, size, c ...
another definition in the dictionary:
Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.
Slippage-in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase.
Demographic_Cha
variables within a nation's population, such as age, gender, income level, marital status, ethnic or ...
another definition in the dictionary:
Demand_Backward-a method of pricing in which prices are set by determining what consumers are willing to pay, then, costs are deducted to see if the profit margin is adequate.
Single_Line_Sto-a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardware, cosmetics.
New_Product_Com
a group within a company responsible for new product policies, including the assignment of prioritie ...
another definition in the dictionary:
Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.
Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.
