Marketing Dictionary

another definition in the dictionary:

Pass_Up_Method-handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially if there is reason to believe that the objection is not made seriously and does not warrant a response. See Objections.

District_Sales_-a sales manager with responsibility for the sales activities within a particular region or district.

AFMA

abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand.



see also:

Merchandising_C
see Multi-Channel Marketing System. ...

another definition in the dictionary:

Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.

Perfect_Competi-see Pure Competition.

Close
the critical stage in the selling process when the salesperson attempts to obtain the buyer's commit ...

another definition in the dictionary:

Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.

Marketing_Era-the period following the end of the Second World War which saw the emergence of the marketing concept as the prevailing trend in business.

Commodity_Marke
markets typified by the homogeneity of products and a virtual irrelevance of branding. ...

another definition in the dictionary:

Promotional_Ada-a strategy in which the same product is sold in different geographic locations but with a unique promotional strategy for some or all of the different locations.

Analytical_(Soc-one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Analyticals are characterised by low responsiveness and low assertiveness. See Amiable, Driver, Expressive, Assertiveness, Responsiveness, Social Style.

Sales_Office
premises of a organisation used as a base for all or part of the sales team but not for carrying inv ...

another definition in the dictionary:

Quality_Circles-a management technique with its origin in Japanese industry, developed as a means of increasing productivity, groups of autonomous workers, responsible for their own output, meet together voluntarily to plan their work so that a better quality product results and so that the work of other autonomous groups further down the production line is not delayed.

Push_Money-a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range.

Centre_of_Influ
a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, ...

another definition in the dictionary:

Greeters-a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesalers, met retailers in hotel lobbies as they arrived on buying visits.

ASCC-abbrev. Australian Standard Commodity Classification.


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