Marketing Dictionary

another definition in the dictionary:

Safety_Stock-a level of stock over and above expected requirements held in inventory as a precaution against unusually heavy demand, delays in supply, etc.

Opportunity_Ana-see Marketing Opportunity Analysis.

AFMA

abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand.



see also:

Australian_Asso
an association representing the interests of large marketing companies in the advertising industry. ...

another definition in the dictionary:

Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.

Price_Packs-a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.

Sales_Effect_Re
marketing research to assess the effect an advertisement or some other promotional activity is havin ...

another definition in the dictionary:

Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.

Channel_Power-the circumstances - economic or social that allow one channel member to control another. See Channel Captain.

Licensing
the granting of permission by one manufacturing organisation to another to use a registered brand, s ...

another definition in the dictionary:

Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.

Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.

Cannibalisation
the loss of sales of an existing product to a new offering in the product line. See Planned Cannibal ...

another definition in the dictionary:

MkIS-abbrev. Marketing Information System.

Functional_Orga-the organisation of a firm's business activities so that a separate division is responsible for each business function - production, finance, personnel, marketing, etc, the organisation of a firm's marketing activities so that a separate division is responsible for each marketing function - planning, research, sales, advertising, distribution, new product development, etc. See Organisational Structure.

Sales_Itinerary
a written schedule of planned sales calls, specifying the date, location and objective of each call. ...

another definition in the dictionary:

Advantage-see Competitive Advantage.

Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error