another definition in the dictionary:
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Marketing_Organ-the structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, Product-Based Marketing Organisation.
AIA
abbrev. Advertising Institute of Australia.
see also:
Data_Analysis
the processing of marketing research findings to summarise a situation, discover relationships betwe ...
another definition in the dictionary:
RPM-abbrev. Resale Price Maintenance.
Multiform_Corpo
highly diversified conglomerates with many unrelated businesses. ...
another definition in the dictionary:
Decoding-the step in the communication process in which the receiver accepts and interprets the message. See Communication Process, Encoding.
Speciality_Merc-a wholesaler that specialises in one product line (or a few product lines) but carries the line or lines in considerable depth.
Frequency
the number of times the target consumer will be exposed to the message during the specified period o ...
another definition in the dictionary:
Organisational_-see Industrial Services.
Line_Organisati-an organisational structure in which authority moves down in a line from the chief executive, typically, there are no specialists or advisors, the chief executive having complete authority over decision making. See Organisational Structure.
Control_Oriente
a system of pricing in which a product's price is controlled by government or by some regulating bod ...
another definition in the dictionary:
Franchising-an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales, typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's general rules.
Recycling-the collection and processing of used materials for reuse.
Percentage_of_S
a method of setting a budget for promotion in which the sum to be expended in a given period is a fi ...
another definition in the dictionary:
Fictitious_Pric-the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $49') when, in fact, there has been no reduction at all.
Ego_States-a proposition in transactional analysis that every person has three mental conditions - parent ego state, child ego state and adult ego state, and that at any particular time one of these states is dominant in the personality.
