another definition in the dictionary:
Stabilising_Pri-a price set for a product with the intention of keeping prices steady within an industry in order to avoid a price war.
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
a formula used in selling to produce a favourable response from a customer. The assumption is that the salesperson must first make the potential customer aware of a product, foster interest, stimulate desire, and, finally, encourage action (to purchase). See Formula Selling.
Manipulative_Se
selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressur ...
another definition in the dictionary:
Dramatisation_o-the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, presentations can be dramatised by using audiovisual aids, involving the buyer in the operation of the product, etc.
Purchasing_Offi-an individual within an organisation responsible for purchasing the goods and services it requires. See Buying Centre.
Scrambled_Assor
an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generat ...
another definition in the dictionary:
Brand_Manager-an individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Collusion
agreement between a group of companies to fix a common price. See Cartel. ...
another definition in the dictionary:
Historical_Anal-an approach to sales forecasting in which the past sales results of a similar product are used to predict the likely sales of a similar new product.
Remarketing-marketing activity intended to encourage renewed use of a product in which market interest has declined.
Dramatisation_o
the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, pres ...
another definition in the dictionary:
Channel_of_Dist-see Marketing Channels.
Break_Even_Anal-a method of determining the number of units of a product that must be sold at a given price in order to recover the total cost of production.
Desk_to_Desk_Di
a form of business-to-business selling in which firms purchase and use computer databases to locate ...
another definition in the dictionary:
Operating_State-a statement of the financial results of a company's operations during an accounting period.
Selling_Concept-the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives, firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.