another definition in the dictionary:
Sales_Tasks-the job activities carried out by salespeople, these may include direct selling tasks (making product presentations to prospective buyers, etc), indirect selling tasks (mailing sales literature to new and prospective accounts, etc) and non-selling tasks (attending sales meetings, writing call reports, etc).
AIDA_Concept-a formula used in selling to produce a favourable response from a customer. The assumption is that the salesperson must first make the potential customer aware of a product, foster interest, stimulate desire, and, finally, encourage action (to purchase). See Formula Selling.
AIM
abbrev. Australian Institute of Management.
see also:
Environmental_M
see Megamarketing. ...
another definition in the dictionary:
Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.
Correlation_Tec-a range of statistical techniques used to discover relationships between diverse elements in a marketing situation.
Full_Service_Wh
a wholesaler offering a complete range of services including buying, selling, storage, transporting, ...
another definition in the dictionary:
Area_Market_Spe-a marketing manager, with good local knowledge, located in a high-volume, distinctive market to support the sales effort.
Boomerang_Metho-hurling a buyer's objection back as a reason for buying. If, for example, a buyer objects that he or she cannot afford the item, a salesperson might answer, 'Yes, but can you afford not to buy it?', sometimes referred to as the Translation Method. See Objections.
Operating_Expen
all the costs incurred by a firm in carrying out its day-to-day activities. ...
another definition in the dictionary:
Representative-see Sales Representative.
Personal_Income-the wages, salary, etc. earned by an individual.
Differentiated_
one of four possible approaches (with concentrated segmentation strategy, market segment expansion s ...
another definition in the dictionary:
Durables-see Consumer Durables.
Motive-an inner state directing a person towards the satisfaction of a need. See Learning Process.
Demography
the study of the range of physical, social and economic characteristics that exist within a populati ...
another definition in the dictionary:
Price_Leadershi-a situation which occurs when one or a few companies, usually larger companies, are consistently the first to institute price changes.
R_and_D-abbrev. Research and Development.
