another definition in the dictionary:
Credit_Terms-conditions negotiated between seller and buyer relating to the time within which the buyer is obliged to pay for the products purchased and any discounts to be allowed by the seller for earlier payment or additional services performed.
Liquidity-current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.
AMI
abbrev. Australian Marketing Institute.
see also:
Corporate_Image
the identity or perception of itself that an organisation attempts to convey to its publics, usually ...
another definition in the dictionary:
Recall-see Product Recall.
Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.
Market_Minimum
the level of sales that a firm can expect to achieve in a market without promotional effort of any k ...
another definition in the dictionary:
Direct_Close-the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See Close.
Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.
Quantity_Discou
a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have ...
another definition in the dictionary:
AFA-abbrev. Advertising Federation of Australia.
Late_Majority-the large, conservative group in a community slower than all except the 'laggards' to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Laggards.
Buyer_Intention
a method of predicting future demand for a product by asking potential buyers for their likely requi ...
another definition in the dictionary:
Run_Out_Strateg-a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sold, especially if the product has a sizable hard-core market which insists on buying it, often, the marketer may raise the price a little to obtain a slight premium price while paring all promotional costs. See Decline Stage, Product Lifecycle.
Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
Oligopoly
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing ...
another definition in the dictionary:
Distribution_Ch-see Marketing Channels.
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
