another definition in the dictionary:
Product_Mix_Con-the degree of closeness or relatedness between product lines in the product mix. See Product Line, Product Mix.
Gross_National_-the total market value of goods and services produced by a nation in a year.
ASC
abbrev. Advertising Standards Council.
see also:
Buyer_Action_Th
a traditional point of view holding that a prospect buys after being guided through certain mental p ...
another definition in the dictionary:
Solitary_Surviv-see Sole Survivor.
Retentive_Adver-see Reminder Advertising.
Brand_Awareness
see Brand Familiarity. ...
another definition in the dictionary:
Marketing_Intel-information gathered from sources external to the firm for use in decision-making. See Marketing In formation System.
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
Selective_Deman
demand for a specific brand within a particular product class. ...
another definition in the dictionary:
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Distribution_St-see Place Strategy.
Comparison_Adve
see Comparative Advertising. ...
another definition in the dictionary:
Database-eting.
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Operating_State
a statement of the financial results of a company's operations during an accounting period. ...
another definition in the dictionary:
Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.
Pulsing-scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity. See Continuity, Flighting.
