another definition in the dictionary:
Per_Capita_Inco-average income per person in a population.
Accessibility-one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm's promotion and distribution system. See Actionability, Measurability, Substantiality.
ASCC
abbrev. Australian Standard Commodity Classification.
see also:
Researcher_Cont
a form of nonprobability sampling in which the researcher selects the respondents in a marketing res ...
another definition in the dictionary:
Protectionism-Trade policies of governments aimed at protecting domestic industries by limiting the volume of imports.
Dichotomous_Que-a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
Paretopoly
a market situation in which there are a few large sellers and many smaller ones. ...
another definition in the dictionary:
Emergency_Goods-a category of consumer goods consisting of items purchased quickly in necessity. See Consumer Goods, Convenience Goods.
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventoy System. ...
another definition in the dictionary:
SKU-abbrev. Stock-Keeping Unit.
Discount-a reduction off the list price offered by a producer to a buyer, five types of discounts are common: trade, quantity, cash, seasonal and allowances. See Allowances, Cash Discount, Quantity Discount, Seasonal Discount, Trade Discount.
Brand_Mark
the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of ...
another definition in the dictionary:
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
Habitual_Decisi-consumer decision making or problem solving requiring only minimal search for, and evaluation of, alternatives before purchasing. Also referred to as Automatic Response Behaviour, Routine Response Behaviour and Routinised Problem Solving. See Extensive Problem Solving, Limited Problem Solving.
Psychological_R
see Risk, Emotional Risk. ...
another definition in the dictionary:
Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.
Minor_Decisions-see Minor Points Close.
