another definition in the dictionary:
Ho_Hum_Products-a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors, purchasers of 'ho-hum' products will generally favour the cheapest available.
Enterprise_Comp-firms of similar type vying for a consumer's business. See Competitors.
ASIC
abbrev. Australian Standard Industrial Classification.
see also:
Panel_Test
a technique used to pre-test advertising, new products, etc, a group of individuals selected from th ...
another definition in the dictionary:
Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.
Demand_Backward-a method of pricing in which prices are set by determining what consumers are willing to pay, then, costs are deducted to see if the profit margin is adequate.
Advertising_Goa
a particular communication task to be accomplished with a specific target audience in a given period ...
another definition in the dictionary:
Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.
Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.
Macrosegmentati
the division of a market into broadly defined groups, each with its particular needs and wants, prio ...
another definition in the dictionary:
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
Electronic_Shel
see Shelf-Talkers ...
another definition in the dictionary:
Marketing_Oppor-circumstances in the external environment which offer an organisation the chance to satisfy particular consumer needs and wants at a profit.
Causal_Research-marketing research which examines the cause-and-effect relationship among variables.
Package_Modific
making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package. ...
another definition in the dictionary:
Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.
Cash_Flow-the money required by a company to meet expenses in a given period.
