another definition in the dictionary:
Oligopolistic_C-a competitive situation in which there are only a few sellers (of products that can be differentiated but not to any great extent), each seller has a high percentage of the market and cannot afford to ignore the actions of the others. See Monopolistic Competition, Pure Competition, Pure Monopoly.
Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.
advertising which employs one of five main media - the press, television, radio, cinema and posters. See Below-the-Line Advertising.
Comparison_Pric
a pricing method in which the price for a new product is set by comparing the benefits it offers to ...
another definition in the dictionary:
Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Potential_Marke-all the individuals and organisations in a particular market who have some level of interest in the product.
Deciders
those who actually make the decision in the organisational buying process, the deciders are often di ...
another definition in the dictionary:
Capital_Items-long-lived business assets (buildings, plant and equipment, etc) of a firm.
Australian_Dire-an association, established in 1967, to represent the interests of direct mail marketers, a diverse group, consisting of individual and corporate members including direct marketing agencies, mailing houses, telemarketing bureaus, list brokers, charities, fund raisers and mail order merchandisers, it attempts to formulate and control appropriate standards of practice in direct marketing.
Procurement_Cos
the costs involved in reordering an inventory item, the costs include the cost of processing and tra ...
another definition in the dictionary:
Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.
Marketing_Commu-the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.
Order_Filling_C
warehousing, transportation, order processing, billing and collection of payments. ...
another definition in the dictionary:
Directories_-classified lists of names and adresses of individuals and organisations used in selling for prospecting for new accounts and in marketing research as sources of secondary data.
Assembly_Market-see Assemblers.
Manufacturers_R
see Manufacturers' Agent. ...
another definition in the dictionary:
Forecasting-predicting future variables, such as the level of sales in a given period, the environmental factors that will influence the firm's performance, etc.
Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.