another definition in the dictionary:
Advertorial_Adv-advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.
Learning-fixed behavioural changes resulting from an individual's experiences.
Above_the_Line_
advertising which employs one of five main media - the press, television, radio, cinema and posters. See Below-the-Line Advertising.
see also:
Logo
a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and p ...
another definition in the dictionary:
Segmentation_St-specific marketing approaches available to, or taken by, a firm in relation to the market segment or segments it wishes to target, four specific segmentation strategies are available - concentrated segmentation strategy, market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy. See Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Safety_Needs-the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.
Long_Range_Plan
strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three y ...
another definition in the dictionary:
Mass_Marketing-a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone, also referred to as Unsegmented Marketing or Undifferentiated Marketing. See Differentiated Marketing, Product-Differentiated Marketing, Target Marketing.
Adviser_Approac-a closing technique in which a salesperson specifies all that a customer will require to solve the problem at hand, and advises (or counsels) that the offer be accepted, also referred to as the Counsellor Close. See Close.
Middle_of_the_R
firms in a market which do not pursue a clear marketing strategy. ...
another definition in the dictionary:
Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.
Micromarketing-the study of marketing decision-making from the perspective of an individual firm or organisation. See Macromarketing.
Marketing_Envir
the internal and external influences which affect marketing decision-making and have an impact on it ...
another definition in the dictionary:
Routing-the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.
Dichotomous_Que-a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
Acceptable_Pric
an expectation in the minds of consumers regarding price levels for a product category, consumers ar ...
another definition in the dictionary:
Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.
Sink_or_Swim_Sa-the practice of throwing new sales recruits straight into the field without formal training so that they have to learn fast or risk losing their jobs. See Sales Training.
