another definition in the dictionary:
Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.
Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.
Accelerated_Tes
market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
see also:
Licensed_Charac
figures from fiction, television, movies, etc which are used, under license from their creators, in ...
another definition in the dictionary:
Business_Cycles-historical patterns of prevailing economic conditions - prosperity, recession, depression and recovery.
Objective_and_T-a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.
Deceptive_Prici
the pricing of goods and services in such a way as to cause a customer to be misled, an example of d ...
another definition in the dictionary:
Brainstorming-an idea generating process commonly used in new product development, the process encourages open communication and full participation by group members, while withholding any criticism. Evaluation takes place after all ideas have been expressed. See Idea Generation, New Product Development.
Sales_Forecast-an estimation of the likely volume of sales, measured in dollars and units, for a future planning period, typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, managerial judgement, or quantitative models.
Marketing_Orien
one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wan ...
another definition in the dictionary:
Marketing_Intel-information gathered from sources external to the firm for use in decision-making. See Marketing In formation System.
Inertia_Buying-consumer buying, of unimportant items, which is done frequently and in which the buyer chooses the same brand over and over again without consideration of other brands.
Marketing_Commu
the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well a ...
another definition in the dictionary:
Global_Brands-brands sold to world markets with essentially the same promotion.
Service_Managem-the equivalent of a product management system for service organisations.
Multiple_Channe
the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major ...
another definition in the dictionary:
Marketing_Manag-the analysis, planning, organisation, implementation and control of the marketing activities of the firm.
Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
