another definition in the dictionary:
Modified_Rebuy-a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. See Buy Classes, New Task Buying, Straight Rebuy.
Motive-an inner state directing a person towards the satisfaction of a need. See Learning Process.
the notion that an increase or reduction in consumer demand will affect several layers of demand in organisational markets, for example, an increase in consumer demand for soft drinks will will lead to an increased demand by retailers for soft drinks, an increased demand by soft drink bottlers for aluminium cans, an increased demand by aluminium can manufacturers for aluminium sheet, an increased demand by aluminium sheet manufacturers for aluminium ore, and so on. See Derived Demand.
Marketing_Oppor
circumstances in the external environment which offer an organisation the chance to satisfy particul ...
another definition in the dictionary:
Average_Total_C-a measure of cost control, calculated by dividing the total cost of the goods produced by the number of units sold.
Brand_Manager-an individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.
Media_Council_o
a body which represents the interests of advertisers, advertising agencies and the media. ...
another definition in the dictionary:
Customer_Orient-a management philosophy or state-of-mind in which it is recognised that the effective and efficient satisfaction of customer needs and wants provides the surest means of achieving the organisation's own goals.
Ego_States
a proposition in transactional analysis that every person has three mental conditions - parent ego s ...
another definition in the dictionary:
Oligopoly-a market situation in which there are only a few sellers, in an oligoplistic situation the marketing action of one firm will have a direct effect on the others.
Empty_Nesters-those in the stage of the family life cycle where the children have all grown up and left home, typically, empty nesters are at the peak of their earning potential, and are an excellent market for travel, leisure and sporting goods, and home improvement merchandise. See Family Life Cycle.
Buying_Cycle
the time taken by an organisation to complete its decision to buy. ...
another definition in the dictionary:
Mental_States_A-see Formula Approach.
Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
Pipeline_Transp
the carriage, delivery or shipment of a gas or liquid product by pipeline. ...
another definition in the dictionary:
District_Sales_-a sales manager with responsibility for the sales activities within a particular region or district.
Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.