another definition in the dictionary:
Segmentation_St-specific marketing approaches available to, or taken by, a firm in relation to the market segment or segments it wishes to target, four specific segmentation strategies are available - concentrated segmentation strategy, market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy. See Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Corrective_Adve-advertising to correct erroneous claims or misleading messages in previous promotional announcements.
an expectation in the minds of consumers regarding price levels for a product category, consumers are reluctant to buy below the acceptable price range for fear that the product will be inferior, or above it because the expected benefit of the product is not worth the price.
New_Product_Dev
the creation of new products needed for growth or to replace those in the decline stage of their lif ...
another definition in the dictionary:
Sender-the originator of the message in the communication process, also called the Source. See Communication Process.
National_Brand-see Manufacturerís Brand
High_Touch_Serv
customer service that is characterised by a high level of personal contact with customers, as oppose ...
another definition in the dictionary:
Personality-the distinctive character of an individual, used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment. See Psychographic Segmentation.
Physical_Distri-the management and control of the activities involved in the storage, handling and movement of goods within an organisation and in their shipment to customers.
Customer_Panels
see Focus Group. ...
another definition in the dictionary:
Decentralised_E-any system for the exchange of goods or services which does not utilise a central marketplace. See Centralised Exchange System.
Brand_Equity-a term used in reference to the value of a well-known brand, brand equity can greatly affect the buyout price of a company.
Nonverbal_Commu
the transmission of a message from sender to receiver without using words. See Body Language, Kinesi ...
another definition in the dictionary:
Intangible_Prod-the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. See Tangible Product Attributes.
Functional_Orga-the organisation of a firm's business activities so that a separate division is responsible for each business function - production, finance, personnel, marketing, etc, the organisation of a firm's marketing activities so that a separate division is responsible for each marketing function - planning, research, sales, advertising, distribution, new product development, etc. See Organisational Structure.
Probabilistic_M
a statistical tool in which the probability that an event will occur again is estimated using histor ...
another definition in the dictionary:
Guided_Dreams_-a method of collecting qualitative marketing research data in which respondents are asked to imagine they are dreaming or fantasising, whilst in this state, a researcher seeks their emotional reactions to particular products and brands. See Qualitative Marketing Research.
Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.