another definition in the dictionary:
Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.
Organisation_Ma-activity related to the marketing of an association, school, college, hospital, sporting or social group, club, charitable body, etc.
one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm's promotion and distribution system. See Actionability, Measurability, Substantiality.
Selective_Distr
making a product available in more than one outlet, but not in as many as are willing to stock it, a ...
another definition in the dictionary:
Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.
Price_Taker-any firm which is unable to influence the general level of commodity prices by altering the quantity of the product produced, a firm operating in a perfectly competitive market situation is, necessarily, a price-taker. Price-takers are sometimes also referred to as Quantity Adjusters as their chief decision is to adjust the amount they produce to a given price. See Perfect Competition.
Collusion
agreement between a group of companies to fix a common price. See Cartel. ...
another definition in the dictionary:
Push_Money-a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range.
Principle_of_In-a technique used in selling in which the salesperson, knowing the buyer's personal interests or buying motives, places emphasis on these in the presentation rather than on the features or benefits of the product.
Cluster_Sample
a form of probability sample where respondents are drawn from a random sample of mutually exclusive ...
another definition in the dictionary:
Selective_Distr-making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.
Served_Market-that part of the total market which a company decides to target, also called the Target Market.
Life_Stage_Buyi
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
another definition in the dictionary:
Profit_and_Loss-an accounting statement showing income, expenditure and profit over a given period.
Sales_Promotion-a form of promotion which encourages customers to buy products by offering incentives, such as contests, coupons, sweepstakes, samples, free gifts and so on, one of the four major elements (with advertising, personal selling and publicity) of the promotion mix.
Critical_Path_A
a planning technique used to keep projects on schedule, a flowchart shows time allotments and priori ...
another definition in the dictionary:
Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.
Cultural_Values-ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.