another definition in the dictionary:
Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.
Accessibility
one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm's promotion and distribution system. See Actionability, Measurability, Substantiality.
see also:
Horizontal_Chan
discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or ...
another definition in the dictionary:
Advertising_Fed-an association representing the interests of Australian advertising agencies.
Cumulative_Quan-a price reduction offered to a purchaser in which the amount of the discount increases over time with the volume purchased. See Non-Cumulative Quantity Discount.
Sampling_Princi
the idea that a small number of randomly chosen units (the sample) of a total population (the univer ...
another definition in the dictionary:
Questionnaire_-an instrument used for soliciting responses in a marketing research survey, a list of questions.
Marketing_Progr-the combination of all of an organisation's marketing plans.
Sales_Agents
see Outside Sales Facilities. ...
another definition in the dictionary:
By_Product_Pric-a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product, if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.
Order_Cycle_Tim-the time between placement of the order by the customer and the receipt of the merchandise.
Quality_Creep
a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over tim ...
another definition in the dictionary:
Representative-see Sales Representative.
Automatic_Respo-see Routine Response Behaviour.
Networking
establishing an informal set of contacts among people with common social and business interests as a ...
another definition in the dictionary:
Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
Developmental_M-marketing acitivity intended to increase demand for a product that appears to meet an evident market need.
