another definition in the dictionary:
Carload_Freight-a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather than less-than-carload (l.c.l.) quantities.
Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.
goods and materials purchased by organisations for use in production, administrative, clerical or marketing activities, but not directly in the manufacture of finished products.
Price
the value agreed upon by the buyer and the seller in an exchange, one of the four controllable varia ...
another definition in the dictionary:
Break_Even-the point at which total revenue is equal to total cost.
After_the_Fact_-a system of marketing control in which corrective action is taken at the end of a planning period when marketing performance does not meet expectations, changes are made in an attempt to rectify the situation for the next planning period. See Adaptive Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Habitual_Decisi
consumer decision making or problem solving requiring only minimal search for, and evaluation of, al ...
another definition in the dictionary:
Demand-a measure of those in a market who wish to buy a product and can afford to do so.
Generic_Brand-a 'no-name' brand, a product that does not carry a brand name.
Channel_Flows
the flow of physical goods and services, title, promotion, information and payment along a channel o ...
another definition in the dictionary:
EOQ-abbrev. Economic Order Quantity.
Reseller-a middleman, one who buys merchandise to resell it at a profit.
Common_Market
a group of geographically associated countries limiting trade barriers among member nations and appl ...
another definition in the dictionary:
Image_Pricing-see Psychological Pricing, Prestige Pricing.
Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.