another definition in the dictionary:
In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.
Order_Filling_C-warehousing, transportation, order processing, billing and collection of payments.
see Account Manager.
Drop_In_Product
a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the com ...
another definition in the dictionary:
Product_Concept-see Product Orientation.
Familiarity_Sca-a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It, 2. Heard of It, 3. Know a Little, 4. Know a Fair Amount, 5. Know It Well. See Favorability Scale.
Reliability
the accuracy with which data in a marketing research study has been collected, a reliable marketing ...
another definition in the dictionary:
Order_Filling_C-warehousing, transportation, order processing, billing and collection of payments.
Profit_Centre-a division of an organisation with responsibility for generating its own income, and with accountability for profits.
Liability
see Product Liability. ...
another definition in the dictionary:
Advertising_Ela-measurements of the effect on other marketing variables of various levels of advertising expenditure, for example, measurement of the effect of high levels of advertising on consumer perceptions of price, or the measurement of the low levels of advertising on consumer perceptions of product quality.
Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.
Price_Fixing
agreement or collusion between competitors to maintain certain fixed price levels to avoid competiti ...
another definition in the dictionary:
Herzberg_s_Theo-a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause dissatisfaction). Thus, consumers will compare the number and degree of satisfiers to the number and degree of dissatisfiers before making purchase decisions. See Freudian Motivation Theory, Maslow's Theory of Motivation.
Brand_Leveragin-broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category. Also called Product Leveraging, Brand Extension and Franchise Extension.
Marketing_Objec
specific, measurable aims or expected outcomes of marketing activity to be achieved in a given perio ...
another definition in the dictionary:
Planning_Horizo-the total timespan covered by a firm's marketing plans, the length of the planning horizon is commonly determined by the degree of uncertainty in the environment.
Heterogeneity-see Variability.