another definition in the dictionary:
Problem_Situati-a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.
Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.
a sales representative responsible for a major customer account or group of major accounts, also referred to as an account executive.
Prestige_Pricin
a pricing strategy in which prices are set at a high level, recognising that lower prices will inhib ...
another definition in the dictionary:
Electronic_Shel-see Shelf-Talkers
Protective_Warr-see Warranty, Express Warranty, Implied Warranty, Promotional Warranty.
Multiple_Segmen
targeting a number of distinct segments in the same market and developing a separate marketing mix f ...
another definition in the dictionary:
Indirect_Compet-a product that is in a different category altogether but which is seen as an alternative purchase choice, for example, coffee and mineral water are indirect competitors. See Direct Competition.
Direct_Mail_Adv-advertising direct to end-users by sending catalogues or other sales literature through the post.
Problem_Childre
see Question Marks. ...
another definition in the dictionary:
Noise-any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.
Added_Value-the increased worth of a firm's offering as a result of marketing, four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness.
Buyer_Involveme
a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. ...
another definition in the dictionary:
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
Standard_Test_M-a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.