another definition in the dictionary:
Information_Ori-an advertising plan or tactic intended to maintain a brand's image over time (rather than to change its image) and which relies on the provision of information (rather than imagery or symbolism) for its effect. See Image-Oriented Change Strategy, Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy.
Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.
Account_Manager
a sales representative responsible for a major customer account or group of major accounts, also referred to as an account executive.
see also:
Organisational_
purchasing done by organisations for resale purposes, for use in the manufacture of other goods and ...
another definition in the dictionary:
Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Selective_Disto
the perceptual process which occurs when people subconsciously try to make new information fit their ...
another definition in the dictionary:
Multiple_Channe-the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.
Industrial_Buye-individuals who purchase goods and services on behalf of the organisations by which they are employed, purchasing officers. See Organisational Buyer.
Service_Form_Co
organisations offering products of different types which can help an individual to fulfil a particul ...
another definition in the dictionary:
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
Adoption_of_Inn
a normal distribution curve illustrating the fact that customers vary widely in their willingness or ...
another definition in the dictionary:
Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).
Break_Even_Anal-a method of determining the number of units of a product that must be sold at a given price in order to recover the total cost of production.
Major_Equipment
long-lived business assets that must be depreciated over time, capital items. ...
another definition in the dictionary:
Prospecting-the first step in the selling process, the activity of seeking out potential customers.
Catalogue_Retai-retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.
