Marketing Dictionary

another definition in the dictionary:

Multibrand_Stra-the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities.

Sales_Effect_of-the effectiveness of an advertisement or advertising campaign in boosting sales of a product, generally hard to measure as sales may be influenced by factors other than advertising, such as the product's price, its other features, its availability and the actions of competitors. See Advertising Effectiveness.

Account_Objecti

the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.



see also:

Order_Getter
a salesperson responsible for actively persuading customers to buy rather than simply collecting ord ...

another definition in the dictionary:

Market-all the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.

Sales_Agents-see Outside Sales Facilities.

Open_Promotion
a sales promotion which is advertised widely and available to all who wish to enter. See Closed Prom ...

another definition in the dictionary:

Actual_Product-the tangible features of a product, including styling, quality level, features, brand name and packaging, also called the Formal Product or Tangible Product. See Augmented Product, Core Product.

Inventory_Manag-activities involved in maintaining the appropriate level of stock in a warehouse.

AMA
abbrev. American Marketing Association ...

another definition in the dictionary:

Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.

Retail_Mix-the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall strategic marketing components of retailing.

Personal_Income
the wages, salary, etc. earned by an individual. ...

another definition in the dictionary:

Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.

Geographic_Pric-see Geographical Pricing.

Out_Suppliers
suppliers with whom the buying organisation has not had dealings previously and therefore considers ...

another definition in the dictionary:

Inventory_Manag-activities involved in maintaining the appropriate level of stock in a warehouse.

Counsellor_Appr-see Adviser Close.


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