another definition in the dictionary:
Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.
Brand_Map-see Perceptual Mapping.
Account_Objecti
the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
see also:
Receiver
the target of a message in the communication process. ...
another definition in the dictionary:
Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.
Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.
Screening
an early stage in the new product development process when ideas for new products are sifted or scre ...
another definition in the dictionary:
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventoy System.
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
MRSA
abbrev. Market Research Society of Australia. ...
another definition in the dictionary:
Adaptivising-a planning philosophy implying a firm's intention to continue to maintain, and expand, its present operations, to do better things in the future than have been done in the past. See Optimising, Satisficing.
Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Buyer_Resolutio
the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, ...
another definition in the dictionary:
Product_Testing-exposing consumers to a new product, in final or prototype form, so that they might compare it to their usual brand and rate it, the results of product testing will indicate to the company whether further evaluation of the product in test markets is desirable. See Concept Development and Testing, New Product Development.
National_Introd-the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead. See Rollout.
Bidding
a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's pr ...
another definition in the dictionary:
Direct_Marketin-a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-user, also called a Zero Level Channel. See Channel Length.
Disjunctive_Mod-a model used in the study of consumer decision processes to evaluate alternative brands, the idea that consumers, about to make a purchase, evaluate competing brands on the basis of one or a few attributes, ignoring their standing on other attributes. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
