another definition in the dictionary:
Customer_Driven-a system of distribution designed with customer requirements rather than a company's convenience in mind.
Attitudes-enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subject.
a measure used to evaluate salespeople, the percentage of accounts from which orders are secured is calculated to provide a measure of whether the salesperson is working the territory in a systematic way or simply 'milking' major accounts.
Directive_Probe
questions posed to prospective buyers to obtain a better understanding of the customer and the custo ...
another definition in the dictionary:
Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.
Maslow_s_Hierar-a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to. He arranged human needs into five categories in ascending order - Physiological Needs, Safety Needs, Belongingness and Love Needs, Esteem Needs and Self-Actualisation Needs.
Market_Segment_
one of four possible market segmentation approaches (with concentrated segmentation strategy, produc ...
another definition in the dictionary:
Non_Profit_Mark-marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes called Non-Business Marketing.
Marketing_Contr-an individual, usually with training in finance and marketing, responsible for analysing and evaluating a company's marketing expenditures.
Need_Satisfacti
an approach to selling based on soliciting information to uncover a buyerís need before attempting t ...
another definition in the dictionary:
Moving_Average-a forecasting method using the average volume achieved in several recent sales periods to predict the volume likely to be sold in the next period.
Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
Express_Warrant
a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale wil ...
another definition in the dictionary:
Deterministic_M-a statistical tool used in sales forecasting in which marketing variables, such as price levels, advertising expenditures and sales promotion expenses, are used to predict market share or sales.
C_Type_Response-a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.
Limited_Line_St
the decision by a producer to offer a lesser number of product variations than is possible. See Full ...
another definition in the dictionary:
Consumer_Non_Du-a classification of frequently purchased consumer goods, non-durables are items which are consumed in one use or a few uses, expendables. Consumer non-durables are further sub-divided into packaged and non-packaged goods. See Consumer Durables, Packaged Goods, Non-Packaged Goods.
MCA-abbrev. Media Council of Australia