another definition in the dictionary:
Inbound_Telemar-telemarketing in which a company receives telephone orders and enquiries from customers, often, toll free telephone lines are used. See Outbound Telemarketing.
Single_Source_D-marketing research information, collected from the same source - by people-meters and scanning devices, for example - that makes it possible to link an individual's purchasing behaviour to specific media exposure.
Account_Penetra
a measure used to evaluate salespeople, the percentage of accounts from which orders are secured is calculated to provide a measure of whether the salesperson is working the territory in a systematic way or simply 'milking' major accounts.
see also:
Forward_Integra
a strategy for growth in which a company develops by seeking ownership of, or some measure of contro ...
another definition in the dictionary:
Brand_Competito-competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.
Reactive_Market-marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
Marketing_Contr
activities involved in checking that marketing action plans are producing the desired results, and t ...
another definition in the dictionary:
DAGMAR_approach-an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.
Bait_Pricing-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place. See Bait and Switch Pricing.
Marketing_Manag
the analysis, planning, organisation, implementation and control of the marketing activities of the ...
another definition in the dictionary:
Decentralised_E-any system for the exchange of goods or services which does not utilise a central marketplace. See Centralised Exchange System.
Australian_Stan-a system developed by the Australian Bureau of Statistics as a method of defining and classifying products.
Push_Money
a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage gr ...
another definition in the dictionary:
Negotiated_Sell-a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.
SRO_Technique-see Standing Room Only.
Management_by_O
an evaluation and control system in which individual salespeople set goals and objectives for themse ...
another definition in the dictionary:
Promotion_Mix-the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.
Routing-the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.
