Marketing Dictionary

another definition in the dictionary:

Last_Chance_Clo-see Standing Room Only.

Poster-an outdoor advertising medium, a billboard.

Account_Represe

a salesperson with direct responsibility for one specific major account or a group of major accounts.



see also:

ABC_Inventory_A
the classification of goods held in inventory according to sales volume, the classification is used ...

another definition in the dictionary:

Organisational_-an organisation's broad, longer-term aims or performance expectations as opposed to its organisational objectives which are of a more specific nature and generally cover a shorter, specified period of time.

Brand_Leveragin-broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category. Also called Product Leveraging, Brand Extension and Franchise Extension.

Source_Credibil
in personal selling, the believability of the salesperson. ...

another definition in the dictionary:

Selling_In-the process of educating the salesforce and distributors to sell a new product as part of the preparation for its launch, the development of sales kits, briefings on the target market and competition, and outlining the organisation's plans to create consumer demand may be involved. See Commercialisation, New Product Development.

Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.

Reseller
a middleman, one who buys merchandise to resell it at a profit. ...

another definition in the dictionary:

Better_Mousetra-the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.

Product_Mix-the variety of distinct product lines and items manufactured or distributed by an organisation. See Product Item, Product Line.

Recruiting
see Sales Personnel Recruitment. ...

another definition in the dictionary:

Sales_Quota-a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.

Planned_Obsoles-a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear undesirable in the eyes of consumers who have purchased them in order to expand the market for later versions by improving the characteristics of later versions or by altering consumers' perceptions of the desirability of the models they have already purchased.

Product_Positio
see Market Positioning. ...

another definition in the dictionary:

Cross_Selling-selling by a salesperson of some part of the company's total product range for which another division or salesperson has prime responsibility.

Rebate-a temporary price reduction to encourage immediate purchase.


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