another definition in the dictionary:
Guarantee-a written assurance by the manufacturer that a product will be replaced or repaired to the customer's satisfaction if it is found to be defective or does not perform as intended. See Warranty.
Adaptivising-a planning philosophy implying a firm's intention to continue to maintain, and expand, its present operations, to do better things in the future than have been done in the past. See Optimising, Satisficing.
a salesperson with direct responsibility for one specific major account or a group of major accounts.
Selling_Agent
see Agent. ...
another definition in the dictionary:
Inept_Set-brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way as a sourch of information. See Inert Set, Evoked Set.
Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.
Market_Forecast
the anticipated sales for a market as a whole during a given period, taking into account prevailing ...
another definition in the dictionary:
Physical_Risk-concern in the buyer's mind that the product being considered for purchase will be harmful, unhealthy or cause injury.
DAGMAR_approach-an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.
Buying_Signals
signs or indications, verbal or nonverbal, that tell a salesperson that the buyer is ready to buy. ...
another definition in the dictionary:
Advertising_All-see Advertising Budget.
Absolute_Produc-a new product introduction which does not manage to recover its production and marketing costs, the company incurs a financial loss.
Functional_Modi
see Feature Modification. ...
another definition in the dictionary:
Moral_Pricing-a pricing method used where the product is socially or politically sensitive and costs are difficult to identify.
Business_Analys-a stage in the new product development process in which the information gathered in the screening, concept development and testing and marketing planning stages is used to produce break-even and return-on-investment projections. See New Product Development.
Moral_Pricing
a pricing method used where the product is socially or politically sensitive and costs are difficult ...
another definition in the dictionary:
Formal_Training-training given in a classroom setting as opposed to that given in the field. See Curbside Sales Training, On-the-Job Training.
Countermarketin-marketing activity intended to abolish interest in, and demand for, a product.