another definition in the dictionary:
Service_Insepar-see Inseparability.
Acid_Test_Ratio
one of three ratios commonly used to evaluate a firm's liquidity, calculated by dividing cash by current liabilities. See Current Ratio, Quick Ratio.
see also:
Foothold_Firm
see Market Nicher. ...
another definition in the dictionary:
Micromarketing-the study of marketing decision-making from the perspective of an individual firm or organisation. See Macromarketing.
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage of total sales revenue.
Free_Associatio
a method of collecting qualitative marketing research data in which respondents are asked to supply ...
another definition in the dictionary:
Brand_Establish-the building-up of a brand in the introductory stage of the product's life cycle, brand establishment involves developing an effective distribution network for the product and convincing consumers to buy it. See Introductory Stage of the Product Life Cycle.
Reactive_Market-marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
Routine_Respons
a buying situation in which the buyer has had considerable past experience, also called Automatic Re ...
another definition in the dictionary:
Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
Limited_Line_Re-a retailer carrying only one line, or a few related lines, but a large assortment of produce. See Assortment Strategies.
Correlation_Tec
a range of statistical techniques used to discover relationships between diverse elements in a marke ...
another definition in the dictionary:
Pyramid_Selling-a selling system, now illegal in Australia, in which members of a sales organisation derive their earnings by selling to newly introduced members of the distribution network (who pay a fee to enter) rather than to end-users.
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
Cluster_Analysi
a multivariate statistical technique used to identify entities with similar characteristics from tho ...
another definition in the dictionary:
Inertia_Selling-a selling practice in which unsolicited goods and services are sent to consumers in expectation that many will prefer to purchase rather than to return them, the practice is considered undesirable and legislation protecting consumers has been enacted.
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
