another definition in the dictionary:
Impulse_Goods-goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods.
Habitual_Decisi-consumer decision making or problem solving requiring only minimal search for, and evaluation of, alternatives before purchasing. Also referred to as Automatic Response Behaviour, Routine Response Behaviour and Routinised Problem Solving. See Extensive Problem Solving, Limited Problem Solving.
one of three ratios commonly used to evaluate a firm's liquidity, calculated by dividing cash by current liabilities. See Current Ratio, Quick Ratio.
Caveat_Emptor
a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibili ...
another definition in the dictionary:
Electronic_Shel-see Shelf-Talkers
Market_Index-a combination of market factors used to predict the likely level of sales.
Order_Generatio
advertising, personal selling and sales promotion. ...
another definition in the dictionary:
Channel-see Marketing Channels.
Demand_Elastici-see Elasticity of Demand.
Area_of_Dominan
the geographic region covered by a particular television station, also referred to as the station's ...
another definition in the dictionary:
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
Knockoffs-a colloquial term used in reference to new product innovations which are almost identical, look-alike copies of competitors' best-selling items, knockoffs are common where the item copied fits nicely with the manufacturing and marketing strengths of the company which copies it, and are intended to take overall market share from the competitor.
Sales_Represent
a salesperson, an individual employed to sell goods on behalf of a producer or some other member of ...
another definition in the dictionary:
Planning-see Strategic Planning, Marketing Planning, Sales Planning.
Campaign-a related selection and execution of IMC activities to achieve marketing communication objectives.
Psychodrawing
a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symb ...
another definition in the dictionary:
Consumer_Rights-fair entitlements due to consumers when buying from producers and resellers.
Sales_Effect_Re-marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. See Advertising Effectiveness.