another definition in the dictionary:
Public_Policy_E-that part of a firm's external environment which consists of controversial issues or matters of concern to governments, the media or influential pressure groups, factors in this environment may have an influence on a firm's decision-making or an impact upon its performance.
Product_Line_Ma-see Category Manager.
see Action Program.
Price_Sensitivi
see Price Elasticity. ...
another definition in the dictionary:
Marketing_Perfo-see Marketing Audit.
Backward_Integr-a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration, Horizontal Integration.
Speciality_Reta
retail stores offering limited, specialised lines but carrying a deep assortment within the lines. ...
another definition in the dictionary:
Fast_Moving_Con-a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc.
Advertising_App-see Advertising Budget.
Buyer_Behaviour
the study of consumers and organisations in relation to their purchase decisions. See Consumer Behav ...
another definition in the dictionary:
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
Convenience_Sto-a neighbourhood store which stocks frequently purchased items such as milk, bread and cigarettes.
Direct_Mail_Adv
advertising direct to end-users by sending catalogues or other sales literature through the post. ...
another definition in the dictionary:
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
Database_Market-the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.
Retailing
the activity of selling to buyers who are buying for their own ultimate consumption. ...
another definition in the dictionary:
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.