another definition in the dictionary:
Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.
Selling_Formula-various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selling.
Action_Program
a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.
see also:
Product_Modific
any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product ...
another definition in the dictionary:
Individual_Prod-see Product Item.
One_Price_Polic-a policy of offering the same price to every customer. See Differential Pricing.
Image_Pricing
see Psychological Pricing, Prestige Pricing. ...
another definition in the dictionary:
Brand_Mark-the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name.
Selective_Selli-see Selective Distribution.
Canned_Approach
see Stimulus-Response Approach. ...
another definition in the dictionary:
Assortment_Stra-options available to a reseller in determining the assortment of products and services to be carried. See Broad Assortment, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Bar_Code-an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.
Brand_Repositio
changing the appeal of a brand in order for it to attract new market segments, brand repositioning m ...
another definition in the dictionary:
Marketing_Progr-the combination of all of an organisation's marketing plans.
One_Level_Chann-a marketing channel in which there is only one intermediary (for example, a retailer) between manufacturer and end-user. See Marketing Channels.
Eye_Pupil_Dilat
a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dila ...
another definition in the dictionary:
Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.
Problem_Solving-an approach to selling in which the salesperson works with the buyer to evaluate alternative solutions to a problem and to select the best, a consultative approach intended to build long-term relationships with clients. Also called Depth Selling.
