another definition in the dictionary:
Accountants_Mar-a term sometimes used to describe an approach to marketing characterised by an emphasis on short-term sales results rather than on long-term survival and growth, and by a lack of innovation.
Selective_Perce-see Selective Exposure.
one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation, actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle. See Accessibility, Measurability, Substantiality.
Raw_Materials
a classification of industrial goods that are basic materials which become part of a physical produc ...
another definition in the dictionary:
Personal_Interv-a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
ADI
See Area of Dominant Influence. ...
another definition in the dictionary:
Monopolistic_Co-a market situation in which there are many sellers and many buyers of products which can be differentiated on price and other features. See Oligopolistic Competition, Pure Competition, Pure Monopoly.
Benefit_Segment-the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.
Local_Buy
the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local r ...
another definition in the dictionary:
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Social_Audit-a review and evaluation of the social benefits and social costs pertaining to a particular product.
Cumulative_Quan
a price reduction offered to a purchaser in which the amount of the discount increases over time wit ...
another definition in the dictionary:
Billings-the amount of money spent on media buying by advertising agencies on behalf of clients.
Geocentrism-the view that the whole world is one single market.
National_Introd
the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantia ...
another definition in the dictionary:
Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.
Price_Leadershi-a situation which occurs when one or a few companies, usually larger companies, are consistently the first to institute price changes.